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Zhang Jianshun, A Post-80 Generation Brand, Sells Tens Of Millions Of Leather Shoes In One Year.

2013/11/1 10:14:00 25

Zhang Jianshun Entrepreneurship Leather Shoes Brand Leather Shoes

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Yunnan Dali is picturesque all the year round, especially in many scenic spots, especially the four scenes of "wind, flower, snow and moon", that is, "Xiaguan Feng, Shangguan flower, Cangshan snow and Erhai moon".

By July and August 2007, Zhang Jianshun, who had already saved a lot of money, opened the 2 shop of Xiaguan leather shoes on the first day, a target= "_blank" href= "//www.sjfzxm.com/", "shoes less than /a" store (1 shops), and Shimonoseki cultural street.

The "Xiaguan", Xiaguan Town, is the city center of Dali. The location is like Lucheng district for Wenzhou city.

a Wenzhou Post-80 youth who likes Jin Yong's novels and has a "martial arts dream" has concentrated on a business circle with "focusing law". Last year, he opened 4 Thai leather shoes stores with an annual sales volume of over 10 million yuan, and let the Japanese Thai brand come back to Dali in the market, becoming the first brand of local Wenzhou shoes.

this person is called Zhang Jianshun, who was born in Anyang, Ruian in 1982, and is now a distributor of Japan's Thai group, Xiaguan Town, Dali City, Yunnan.

the first year, the shop opened up a profit of about 200000 yuan

Zhang Jianshun, before P, should not be regarded as a "good student".

In 1998, he graduated from junior high school in Ruian, and spent two or three months in high school. He did not read it. Later, he ran to a civil and military school beside Shaolin Temple in Songshan, Henan.

When it comes to the past, the capable and swarthy Zhang Jianshun still feels a little embarrassed.

in the second half of 1999, Zhang Jianshun, who was eager to go to the world, ran to Zhumadian, Henan. He worked as a storekeeper of finished goods at the rubber shoes factory of Rong Guang group and began to deal with shoes.

In 2001, Zhang Jianshun's brother Zhang Zaimin went to Kunming to become a general agent of Wenzhou's small and medium-sized leather shoes brand in Yunnan.

Zhang Jianshun followed his brother to Kunming.

"P" 2004 new year's day, Zhang re min changed his flag to become a general agent in Yunnan.

At the end of the year, it was seen that the sales situation of Yunnan leather shoes was very good in the Yunnan market. The two brothers decided to let Zhang Jianshun take the initiative to go to the "strategic highland" of Yunnan footwear market and set up a Japanese shoe store.

2005 New Year's day, Zhang Jianshun's first Japanese leather shoes store opened in Zhenjie street, Xiaguan Town, Dali.

The 130 square meter store had 180 thousand yuan in rent and forty thousand or fifty thousand yuan for decoration. Zhang Jianshun, who had only a few tens of thousands of yuan, received 200 thousand yuan of cash from her parents and a total sales support of nearly 400 thousand yuan.

He recalled that on the day of opening, he sold more than 13000 yuan.

At the end of the year, the store sold more than 2 million yuan and earned him about 200000 yuan.

using "focusing law" in a business circle intensive shop /p >

After P earned Zhang Jianshun's first pot of gold, he began to hesitate.

He wants to open another store of Thai leather shoes in Shimonoseki, but he is worried that the second stores will take the first store's business.

by July and August 2007, Zhang Jianshun, who had already saved a lot of money, opened the 2 shop of Xiaguan leather shoes in the Xiaguan cultural Lane, which is about 200 meters away from the first day Thai shoe store (1 shop).

After the 2 shop opened, he found that not only did he not take away the business of the 1 stores, but promoted the sales of the 1 stores along with the upgrading of its brand awareness.

> the "focus law" of the 22 commercial rules co authored by American Marketing Master Ai Chis and Jack Traut said: "the main point of marketing is to focus.

Shrinking the scope of business will make you strong. Pursuing all your goals will make you accomplish nothing.

In the middle of the 1 shop and the 2 shop, Zhang Jianshun gradually began to think about this meaning. In November 2010, he opened another Japanese shoe store in Xiaguan culture lane.

This shop, called the 3 shop, is located between 1 shops and 2 stores, and is about 100 meters away from two shops.

With "focus law" in the Xiaguan Zhenxing street, cultural Lane Business District close shop, so that the Thai shoe leather brand reputation and reputation in Dali to enhance rapidly, sales increased significantly.

> "Thailand" becomes the Dali market, the first brand of Wenzhou shoes .

last July, Zhang Jianshun's 4 store of the Japanese leather shoes Xiaguan opened in Yuepu street.

In those days, the sales of Japanese leather shoes at Shimonoseki exceeded 10 million yuan, and the "Japanese Thai" brand came from behind in the Dali market, becoming the first brand of local Wenzhou shoes.

because of the pformation of the old city, the 2 and 3 shops of leather shoes in Xiaguan culture lane were demolished in April and August respectively.

In June, Zhang Jianshun rented a more than 150 square meter store near the Jianshe Road gold area at the rent of 850 thousand yuan a year, and is currently preparing to set up the flagship store of the Japanese leather shoes.

Zhang Jianshun, who was carrying on the "Chivalry dream", has now played a great role in Dali, laughing at "wind, flowers, snow and moon".

He confidently told reporters that although 2 stores and 3 stores were knocked down this year, the market was relatively weak, but he was confident that he could do well in the Dali market.

> extended reading

Dali < a href= "http://sjfzxm.com/news/index_x.asp" > leather shoes sales < /a > funny things /p >

opened eight or nine years' shoes store in Dali. Zhang Jianshun concluded that Dali's consumption habits are very different from other places.

first of all, holiday promotion has little effect.

secondly, the best time to do business in a year is ten days from the 20th day of the twelfth month of the Chinese lunar calendar to the new year. "From the 20th day of the twelfth month of the Chinese lunar calendar, business is getting better every day."

Generally, a franchised store can sell 200 pairs of shoes a day, with an average daily sales of around 50 thousand yuan.

third. The first month is not a holiday.

Zhang Jianshun said that although the store was open at 10 a.m. and closed at 5 p.m., the shoes sold in such a few hours were comparable to the daily sales volume.

Zhang Jianshun's < a href= > http://sjfzxm.com/news/index_f.asp > shop experience < /a > /strong > /p >

one is to use "focusing law" to open stores in a business circle, so that brand awareness can be promoted quickly and then promote sales.

two is the product mix is very important, several stores should be differentiated.

Take the 4 shops of Xiaguan town in Dali as an example, the 1 shop is the longest time to reflect the brand image of "Japan and Thailand"; the 2 shop mainly deals with special shoes; 3 stores are mainly made of high quality leather shoes; 4 stores are located in the suburbs of the suburbs, and the "shopping areas" of consumers in the rural areas.

three is standardized operation.

When he opened a shop, Zhang Jianshun stared at the shop every day. He felt very tired. Now there were many stores, and every shop had a store manager. He went to turn around every day, but he relaxed.