Research On The Transformation Of Textile Industry In The Period Of Public Health Events

Since January 2020, with the spread of the new coronavirus pneumonia epidemic, the negative impact of China's macro-economy has been increasing, not only causing price increases, but also increasing the unemployment rate, to a certain extent, it has hit the economic cycle and hit the supply side of the real industry. Over the years, the textile industry has been an important pillar industry and livelihood industry of our national economy. The outbreak of this public health incident has resulted in a huge impact on the production and sales of many textile enterprises. Many cloth distributing and trading centers are in the semi closed market. Therefore, how to break through the bottleneck in this period has become a major problem to be solved at present.

The current situation and transformation necessity of textile industry in the period of public health events

Present situation of textile industry

As we all know, the textile industry is a traditional industry with high labor intensity and great dependence on foreign countries. China's textile and clothing exports have maintained a sustained growth, and domestic consumption has maintained a relatively high growth rate, which has greatly promoted the national economic growth. Due to the impact of this public health incident, orders for the downstream textile industry have been greatly reduced. The offline sales of the textile and garment industry have been impacted, and the production and sale of our spinning, cloth and cotton has dropped sharply. As of February, the national cotton market detection system indicated that the average number of days used for cotton storage was 54.1 days, and the annulus ratio increased by 22.2 days, an increase of 9.5 days compared with the same period last year. With the continuation of the epidemic, most textile enterprises fail to return to work on time. The downstream orders of the industrial chain have been sharply reduced, the entire textile industry system has been damaged, the production chain has not yet been restored, and the enterprises can not finish and deliver goods in time, reducing the reputation of enterprises and increasing the idle cost of enterprises, coupled with the uncertain market factors, the demand for cotton yarn is reduced. The production and sale of spun goods and fabrics have increased greatly, and inventories have increased substantially. Similarly, some domestic printing and dyeing enterprises can not resume production in the short term.

From 2016 to 2019, China's medical protective textiles production has maintained a relatively stable state, operating income has increased year by year, of which the sales revenue of Weikang control and protection products are 84 million yuan, 114 million yuan, 137 million yuan and 83 million yuan respectively. The proportion of the main business increased from 3.35% in 2016 to 4.01%, an increase of 0.66 percentage points. With the outbreak of a new outbreak of coronavirus pneumonia, masks, protective clothing and other textile products have become one of the most scarce materials in China. The most serious medical and protective textile products in Hubei province are extremely scarce. According to China's Ministry of industry and information technology, only about 100 thousand protective clothing is required in Hubei province a day, but as of February 6, 2020, there were only about 40 enterprises in China licensed by the Chinese standard. The total number of medical protective clothing products in China was 48, involving 16 provinces, 43 production enterprises, 30 thousand production capacity per day, and obvious contradiction between supply and demand. The lengthening of the Spring Festival holiday delayed the resumption of industry downstream, and the textile enterprises were faced with a stoppage of production and downtime. The fabric grey cloth was stacked in the warehouse for a long time, which was easy to be damaged and occupied a large amount of working capital. According to the data of China Textile Economic information network, the main reasons that affect textile industry's resumption and resumption of production include: the prevention and control of epidemic situation can not be fully started; market demand is reduced, orders are reduced substantially; equipment raw material supply is insufficient, labor supply is insufficient, and transportation logistics is blocked. As of February, the main business income of textile industry decreased by more than 70% from the same period last year, accounting for 19.74%, accounting for 31.58% of the year-on-year decrease of more than 50%, accounting for 38.83% of the year-on-year decrease of more than 30%; 7.89% over 10% over the same period last year, accounting for 1.98% of the increase in the previous year. The epidemic is a major blow to the downstream sectors of the textile industry, and the physical retail sales under the line are severely limited. Facing the tight cash flow and the shortage of medical textiles, business risks will rise and the textile industry will face "shuffle".

Necessity analysis of textile industry transformation

In the early January 2020, the outbreak of new coronavirus pneumonia spread widely, and the infection was very strong. The state took active measures to prevent and control, resulting in a decrease in orders for textile and apparel industries downstream of the textile industry, and a surge in market demand for medical protective textiles. The demand greatly exceeded the market supply, and the contradiction between supply and demand was significant. The operation of the textile industry is in a passive state, and the problems of raw material price fluctuation, import and export reduction and overcapacity also arise. Social consumption has shrunk sharply, and the cost of textile industry has been rising. Small and medium-sized textile enterprises are at the bottom of the industrial chain, with less liquidity, fixed expenditure of factory enterprises unchanged, coupled with the increasing production difficulties caused by the epidemic, which has made it even more difficult for the original textile industry to be in trouble. If small and medium-sized textile enterprises fail to adjust their production and business strategies in time for public health emergencies, they will not survive. If the enterprise continues to maintain its original production structure, its economic efficiency will decline sharply. Under this situation, China's textile industry wants to get out of the predicament, and small and medium-sized textile enterprises want to "survive". We must seize the opportunity, adjust the industrial structure, eliminate backward production processes that do not meet the market demand, reduce repeated production of unsalable products, and change the concept of heavy production and light market. In the light of the trend of market demand, the limited manpower and material resources can be transferred to the products with market demand, and the output will be expanded to the current urgent medical protective textiles, so as to maintain the market competitiveness of the textile industry. Therefore, the transformation and upgrading of industrial structure is the only choice for China's textile industry to get out of the predicament of public health events.

Problems and suggestions on the transformation of China's textile industry in the period of public health events

Major problems in textile industry transformation

Since the outbreak of the new coronavirus pneumonia, many textile and garment enterprises in China have taken on social responsibility and quickly adjusted the industry direction. In response to the national call for the implementation of the "Mask", "protective clothing" and "disinfectant wipes", the investment in medical textiles has increased. As of February, more than 3000 enterprises in the country have added "mask, protective clothing and disinfectant" to business scope. In addition, due to the surge in demand for medical textiles, some temporary transfer enterprises do not understand the production process of GB protective clothing and mask, resulting in a temporary disorder in the whole industry chain. The specialty of SMS nonwovens, polypropylene, polyethylene film and other medical protective materials causes the upstream industry to have a raw material supply. The epidemic prevention and control measures have caused some problems such as lack of personnel, mismatch of resources and timely delivery.

Raw materials are not guaranteed, and upstream supply fluctuates. Medical protective textiles are mainly made up of non-woven fabrics, polyethylene films, adhesives and other raw materials. Due to the mismatch of resources and existing resources such as cotton and yarn, many enterprises can not produce medical textiles according to their existing internal inventory. And the current traffic control makes the distribution and transportation of raw materials not timely. Double pressure will cause some small and medium-sized textile enterprises to realize the difficulty of converting production.

Labor shortage. Textile industry as a labor-intensive industry, a large number of labor force is an indispensable and important element. In recent years, demographic dividend has gradually disappeared, and the industry is facing the phenomenon of labor shortage. Affected by the epidemic, all localities actively take epidemic prevention and control measures, limiting the flow of personnel, and many people can not return to work on time, which further leads to the shortage of labor force.

Lack of production equipment and professional technology. Small and medium-sized textile enterprises in China usually have problems such as small scale, backward technology and equipment. Another main factor that restricts the transformation and expansion of textile enterprises is the lack of specialized production equipment such as layering machines. The sudden outbreak of public health incidents has led to an increase in demand for medical textiles in the market, and some enterprises have been transferred to "risk their lives". Compared with those specializing in the production of medical textiles, the transfer enterprises lack large medical textile manufacturing equipment and professional talents. The existing traditional garment manufacturing equipment is no longer able to meet the demand of changing enterprises.

Suggestions on the transformation of China's textile industry in the period of public health events

Seize opportunities and give full play to their advantages. During the epidemic, the government issued a number of related policies before and after. In February 9, 2020, the Joint Commission of the Ministry of Finance and the Ministry of industry and the Ministry of industry and development issued a document that encouraged small and medium-sized enterprises to transform their production as soon as possible through technological transformation and provide financial support for the production enterprises, support for land use and energy consumption, and open a green channel for the transport of medical protective materials. Fully support the increase in production and supply of the shortage of materials for the epidemic, and the key medical protective materials produced by the enterprises are all bought and sold by the government. They clearly play the role of government reserves and solve the worries of the enterprises' phased transfer. China's textile industry is basically a labor-intensive industry. The commonality between textile products is relatively large. It has a relevant industrial chain, and the difficulty of transferring the production to medical textiles is low. Moreover, the level of China's manufacturing production chain has moved from the low end to the middle and high end, laying a solid foundation for the transformation and upgrading of the textile industry. The textile industry should take advantage of this advantage and take the opportunity to turn it around. Type upgrade.

Handle the relationship between industrial structure and market demand. The market of medical protective textiles has always been a worthy market. The public health emergency has catalyzed the business opportunities of medical textiles. The market demand of respirators has increased sharply overnight. In many parts of China, masks are out of stock and out of stock. Besides the mouth covers, the market demand for protective clothing and disinfectant wipes has also increased significantly. There is a huge gap in the field of medical protective textiles. Textile enterprises should adjust their own production chain structure in time to increase the production of non-woven fabrics and other medical related textiles according to the market demand in this period, so as to make up for the supply of masks and protective clothing in the market, and maintain the dynamic balance between the quality and quantity of products and the needs of consumers. Sufficient market demand can also ensure the normal operation of the production chain during the epidemic period, with both economic and social benefits.

Transformation of production equipment and formation of cluster advantages. The safety of medical textiles and the particularity of materials require enterprises to have professional production equipment. Because of the low entry threshold of textile and garment industry, some small and medium-sized textile enterprises in China are using second-hand equipment or low capacity equipment in production, and do not have the standard of producing medical textiles. Therefore, in the face of this public health event, textile enterprises want to switch to production, they must apply for medical textile production qualification, update and introduce professional equipment, and advanced production equipment can not only improve the production line level, but also reduce labor costs, improve production efficiency, and achieve mass production in a short time.

China's small and medium-sized textile enterprises have a "small and many" scale, so only by establishing a complete manufacturing system can we further support the stage of surge in demand for public health events. Most small and medium-sized textile enterprises can not complete the entire production chain of medical textiles alone, and establish textile industrial clusters, forming cluster effects, so as to facilitate the expansion of production capacity of enterprises. 。 We should build an integrated platform for textile industry, broaden the resources of public service platform, form the advantages of industrial clusters, and accelerate the transformation and upgrading of the textile industry.

Formulating short-term and long-term strategic planning. Market demand during public health events is characterized by abrupt, transient and fluctuating characteristics. Enterprises should set phased goals in the process of conversion. In the near future, there is a huge gap in front-line anti epidemic materials. In particular, medical protective clothing, respirators and so on, textile enterprises should seize the opportunity to switch production, adjust the production line through new delivery room and import production equipment, and join the army of material production, thus avoiding the situation that enterprises are faced with bankruptcy because of no order. In the long run, while producing medical textiles in the process of production conversion, enterprises should also pay attention to market changes, adjust strategic plans in a timely manner, make long-term positioning, and strive to solve the problem of sustainable development of industrial chains. With the goal of building digital workshops and intelligent factories, we will further promote the transformation and upgrading of industries and achieve the development of high quality industries.

Building an intelligent textile industry chain. During the public health incident, various preventive and control measures have been actively adopted throughout the country. The retail links of the textile industry line can not operate normally, and the sales channels of medical textiles are limited. Therefore, the textile industry must integrate the online marketing mode with the whole industrial chain of the textile industry, optimize the allocation of resources and logistics mechanism. The epidemic prevention and control limit the flow of personnel, the trend of labor shortage is obvious, and the domestic labor cost has been increased. The textile industry should vigorously promote "machine substitution", so as to save manpower costs, build digital production workshop and intelligent factory, and improve the production efficiency of medical protective textiles comprehensively. Textile enterprises should promote the transfer of industrial chain to high-quality products when they undertake the transfer of production.