Ebay Launch Lighthouse Plan To Solve Vendor Selection Problems

Hongkong - eBay announced the launch of a "lighthouse project" to help sellers tap product resources through a series of activities, while helping Chinese products and Chinese brands expand more markets through retail outlets.

It is understood that the eBay "lighthouse project" launched a series of category information conferences aimed at helping sellers expand categories, optimize supply chain and enhance global brand image, and share the advertising and promotion resources of stations.

Zheng Changqing, general manager of the eBay international cross border trade division, said, "eBay has been relying on big data analysis and insights into the trend of vertical categories to provide category information for sellers.

The lighthouse program further pforms the expertise of eBay category manager into the productivity of the seller. Through a series of activities, it solves the problem of sellers' selection and creates the ecological environment of the cross-border electricity supplier industry.

In 2019, the eBay lighthouse project will launch different theme activities on a monthly basis, including electronics, home gardening, motorcycle accessories, health beauty, B&I business and industry, sports fitness, etc. The sellers will enjoy three major interests:

First, every event seller can get in-depth understanding of market trends and hot products by eBay category experts, including eBay category big data, seasonal planning strategy for category development, category development guide, etc.

Secondly, sellers can butt manufacturers' resources across six major categories, covering more than 1000 thousand sail planning brands.

In addition, eBay will provide a green channel for the sellers who participate in the lighthouse project, the "green sail plan" and the "new brand intelligent building plan". It will give priority to the advertising and promotion resources in the station, including the deal and brand promotion activities of all the major sites, and the incentives to reduce paction fees for major categories of promotional activities.