Tiger Cross Border Acquisition Of Goose Liver Business Can Achieve Self Rescue Time Test

In June 22nd, the local old men's wear brand China tiger issued a memorandum of understanding about possible acquisitions.

The announcement said it would buy 60% stake in Shandong Linqu East goose industry.

The company's main business is the breeding, slaughter and slaughter of Lande goose.

According to China's clothing net, the Chinese Tiger's acquisition of Linqu East goose industry is aimed at developing new sources of revenue and maximizing long-term returns to companies and shareholders.

Can the acquisition of Linqu East goose industry really increase the profitability of the tiger?

Can the foie gras and goose liver that can not be reached with the eight pole of the clothing industry really increase the income for the tiger? Many other brands that tiger has gone through has also experienced or is experiencing.

We know that Hai Lan's home, Lining, Taiping bird and so on have been caught up in this situation, but we can see that these brands are getting out of difficulties through various measures.

The upgrading of stores, the layout of multi brand strategies, the use of fashion elements, and cross-border joint names.

There is labor pains in pition, and there are surprises after pformation.

At the present time, the acquisition of the East goose industry may be a temporary solution. In the future, all of them will have to increase their revenues.

How can the tiger help itself in a difficult situation?

Insiders said that in the high-end shopping malls, 70% of the men's floor occupied by business men's clothing, homogenization was extremely serious, and department stores were suffering "go shopping", which accounted for less than 10% of the total urban area.

It has become the focus of the department store development.

At present, most Chinese shopping center operators have a common understanding: "going to men's clothing and going to business."

Founded in 1988, China's tiger capital is dominated by high grade and high-end business casual men's clothing, once known as "China's well-known trademarks", "China's famous brand products", "national quality inspection free products", "China's 500 most valuable brand" and so on.

But recently, the tiger suddenly failed to get up.

For two consecutive years, the net profit of tiger has been decreasing, and China's tiger business is not very good.

The existing brands and products of tiger are out of touch with the upgrading of consumer products and the younger generation of consumers. It shows problems such as brand aging, lack of popularity, positioning and style of products, and not keeping pace with the times.

According to the 2017 earnings report, China's tiger benefited from a decrease of 4.8% to 1 billion 129 million 400 thousand yuan, a net profit of 83.2% to 22 million 100 thousand yuan, and a reduction of retail outlets from 1326 in 2016 to 1071 in 2017.

In 2016, tiger changed the business mode, expanded the distribution channel, accelerated the response to the market, and increased the retail mode of the brand to change the status quo, and intended to purchase the V+ online platform.

In 2017, the consumer groups for men's clothing business were put forward.

Subdividing, adding new quality elements, realizing concept innovation, meeting customer's personality and diversified needs, and putting forward opportunities to explore other business activities.

In addition to innovations in men's clothing business, tiger has proposed opportunities to explore expansion and diversification activities and activities in 2018, including, but not limited to, food trade activities to develop new sources of revenue.

Turn losses into profits or multifaceted and multiple perspectives

Online channel layout is still the focus of the apparel industry.

At present, the advantages of domestic e-commerce are still on the platform such as Jingdong Tmall.

Under the dividend of traffic, WeChat small program mall has become one time.

Brand new business battlefield.

Clothing brands want to lay a good foundation for new retail, realize coordinated development on line and online, increase logistics distribution and storage center construction, and improve supply chain management level.

The multi brand strategy is conducive to broadening the brand consumer group, building brand influence and forming brand matrix.

At present, young and leisure sports are becoming the mainstream. Developing a younger brand or sport oriented brand is also a choice.

The announcement has so far raised the stock price by 0.48 yuan, an increase of 5.257%, a three year high.

In 2018, more than half of the more than 20 year old brand will move on the reform and acquisition business of men's clothing business in the second half of the year.