Three Aspects Affecting Customer Satisfaction

Customers are the lifeline and profit source of store operation, and customer satisfaction is the focus of shops.

Customer satisfaction is a kind of psychological state of customers. It is derived from the comparison between customers' perception of goods consumption and their own expectations.

According to the survey, customer satisfaction increased by 5% and profit increased by 25% to 85%.

How to pass

The theory and method, combined with the operation of the shop, discusses how to acquire customer satisfaction and has a fixed number of loyal customers, which has become a hot topic of concern for all shop operators.

When a clothing store is in operation, if it does not pay attention to three small details, it will affect customer satisfaction. What are the three little details?

Such as: seat less, no rest; logo less, inconvenient to find goods; ask price, look at yourself; buy goods, find it yourself; big and weight goods move by themselves; in addition, there are fewer green passageways, insufficient storage cabinets, shopping cart can not enter crowded places, shopping long wait phenomenon will affect customer satisfaction.

Reasonable merchandise is attractive.

It is an important factor to facilitate customers to shop. However, when shops are placing goods, there are a series of commodities that are not concentrated. The merchandise is not orderly, unattractive, and does not pay attention to color matching; too many commodity codes are set up, causing crowding; unreasonable design of shelf height, hidden dangers of high shelves and so on will virtually affect customers' shopping enthusiasm.

The work efficiency of the cash register directly affects customer satisfaction.

The queuing of receivables, the bad attitude of the cashier, and the problems of the cash register scanning equipment will affect the customers' shopping mood.

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The low efficiency of cash register has become a "short board" for store services.

In addition, the problems of poor shopping environment, incomplete commodity types, and improper customer opinions processing will also cause customer satisfaction to a certain extent.

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Promotion has become a normal commodity retail industry, such as clothing stores, and it is a very sharp skill.

But if it is not well used, sales promotion will become an embarrassment.

How can a clothing store make good use of its sales promotion business? Here are two very effective promotional skills -- quantity restriction and time limit promotion.

Promotions will lose meaning if they are sold at the same promotional price per day, and no longer appeals to customers.

If sales volume is endless and time is endless, promotion will lose any meaning and no attraction to customers.

Shopkeepers can choose quantity restrictions to promote sales, such as new shops opening. In order to attract popularity, advance publicity can be made to limit the sales promotion of a certain style of clothing, for example, only 100 pieces are restricted, and the price of more than 100 pieces is not the promotional price, but the original price.

This kind of promotion is very good for clothing shop, such as Taobao shop, the electronic business platform will show how many pieces have been sold recently, and what the buyers' evaluation is, which will make the customers very believe that unlike the entity clothing store, the shopkeeper can pretend that the customers can not grasp the true feelings.

This quantity restriction promotion has been used in the famous electronic business platform, vip.com. The result is very good. It has been used in other online stores or online stores or electric business enterprises, and the effect is excellent.

Quantity restriction promotion is a very good way to promote sales which has been proved by practice.

A shopkeeper can choose one or several consecutive days with special significance as promotional time, such as various festivals or meaningful singles day, which is not a statutory holiday. Customers can only buy the day outside the promotion time according to the original price, but not according to the promotional price.

This method is often used in physical clothing stores or online clothing stores, and the results are very good.

Such as Taobao's time limited discount.