Electricity Supplier Impact, This Is The Pressure Of All Physical Stores.

In fact, whether in Hongkong or in the mainland, the entity stores are facing the same impact - the electricity supplier.

The "double eleven" people in the spirit of "one is not afraid of eating soil, two is not afraid of hard work", has written a thick ink and heavy color for the electricity supplier's soaring.

That cow B coax purchasing power to see is usually abstinence for too long, once a year, the electricity supplier Festival has become a collective Carnival day for consumers to vent.

Obviously, "buy and buy" has become the motto of many people.

And look at the electricity providers earn full pot, the physical store in the eyes of anxious.

Now

Stores are facing a slowdown in retail sales and fewer tourist arrivals.

With the rise of the middle class in China, it is difficult to retain the high-end consumption of the electricity supplier. Retaining luxury goods is a magic weapon for the store to retain the spring.

The most popular among these middle classes is light extravagance, which is a small luxury. They do not lose the luxury of LV, CHANEL and so on in design sense and quality, but they are more close to the price.

Consumption of around 1000~5000 yuan has become the most popular consumption direction of the middle class in China.

For example, Michael, Kors, Coach, MCM, Phillip Lim, Marc by Marc Jacobs and so on.

But these

The support for rents is not strong enough, so the hardware is not bad. The lower the rents, the more attractive they are.

From this point of view, the mainland shopping malls, which are generally declining due to the sluggish sales of physical stores, will make more international brands more willing to enter. This will undoubtedly further deepen the pressure on the Hongkong market.

With the convenience of pportation and the upgrading of lifestyles, more sensitive middle class consumers choose to travel abroad or buy them, or buy luxury goods through purchasing agents and Hai Tao.

In fact, this is a shock to Hongkong, and also has a certain impact on domestic luxury goods.

Narrowing with foreign countries

The gap is the only way out.

Do you still remember the grand occasion of the half off full time of Gucci in Shanghai? Once the luxury brand reduces the domestic price, the more competitive base will become a new battleground for the blood group.

Once, shopping in Hongkong compared to shopping in Shanghai, the advantage is that the price is cheaper under the same quality.

One of the important reasons is the exchange rate advantage of the Hong Kong dollar (the purchase price is 10% to 20% of the domestic discount).

But in fact, if it is purchased in the country of luxury goods, the price will be cheaper.

For example, buying luxury goods in Europe, in addition to the exchange rate advantage of the euro, as well as the price advantage of the origin, these are all comparable to Hongkong.

A kind of