Wuhou District Won The Regional Honorary Title Of "Chinese Women'S Shoes Capital".

In the era of innovation and entrepreneurship, an international city of "production and city integration" is rising in Wuhou District, Chengdu.

Built in 2000, the Wuhou new town of Chengdu, with a planned area of 21.11 square kilometers, has a permanent population of about 250 thousand people, of which the core area is 8.6 square kilometers. It is a modern new area of "production city integration" built by Wuhou District.

According to the optimization of industrial pformation and upgrading by the Wuhou District and the district government, we should vigorously develop the strategic plan of the "3 leading +1 characteristics" modern industrial system. Wuhou new town closely focuses on the development ideas of "industry support, business gathering and human settlement paradigm", focusing on the development of headquarters economy, electronic information services, business services, emerging real estate, and so on.

The high-end industry focuses on light industry R & D design and related producer services industries, while actively encouraging enterprise innovation and vigorously supporting project entrepreneurship.

In December 2005, Wuhou District gained "China".

"Capital" feature regional honorary title.

In from November 16th to 17th this year, the "women's shoes capital of Wuhou new city" was revisited through the China Light Industry Federation and the China Leather Industry Association Expert Group for the third time. From the industry's leading development to the continuous improvement of the park's supporting facilities, Wuhou new city has moved towards the "international integration of production and city".

Wuhou new town construction management committee responsible person said that in the future development, will closely focus on the construction of "vitality New District, smart new city" ideas, and strive to build Wuhou new city integration development demonstration area and new benchmark.

Promoting project construction and improving basic matching

Wuhou District is closely following the general idea of advancing the footwear industry to high-end development, strictly in accordance with Chengdu city.

The development plan of industrial clusters and the planning and layout of footwear industry in Wuhou District, continue to increase investment in infrastructure construction, and pay close attention to the construction of infrastructure facilities in the core area of "women's shoes city of China".

The core area of "Chinese women's shoes capital" covers an area of about 200 mu, with a total construction area of about 400 thousand square meters, with a total investment of about 2 billion yuan, including five major areas, namely, Wuhou direct shoe city, Wuhou Leather City, factory union ordering center, industrial supporting service area and business office supporting area.

Among them, the Wuhou direct shoe city was officially opened in October 2009, with a total construction area of about 42 thousand square meters, fully integrating the resources of shoes industry in Chengdu, and building a development platform for the display, sale and exchange of Chengdu footwear industry.

In 2011, the Wuhou leather city with a construction area of 73 thousand square meters has become a large scale leather and leather goods trading center in Western China, which is famous for leather, fur, luggage and leather products.

In November 2014, the factory union ordering center with a construction area of 80 thousand square meters was officially operated, and became a diversified ordering platform for foreign trade export, e-commerce sales and domestic sales wholesale. It is the wholesale market directly located in the first shoe factory in China.

At the same time, the Wuhou New Town Management Committee has also redesigned the industry supporting service area of the "women's shoes capital of China". Currently under construction, the total construction area is 66 thousand square meters, and it is expected to be put into use in September 2016. It can provide various supporting services including training, business reception, conference, consultation, information service and logistics, and build the largest shoe leather industry information, logistics, R & D and training center in the West.

There are star hotels, shoe king buildings, Residence Du Commerce and so on in the business office supporting area of "China's women's shoes capital", so as to create a good business matching atmosphere.

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Optimizing industrial chain to boost industrial development

In recent years, the "women's shoes city of China" has taken measures from aspects of infrastructure improvement, upgrading of production equipment, and adjustment of industrial structure, so as to constantly optimize the industrial chain and boost industrial pformation and development.

According to the briefing, Wuhou direct selling shoe city is a wholesale distributing center for footwear products in Chengdu, and also a display window for the shoe brand of "China's women's shoes city".

At present, the Wuhou direct shoe city has signed up more than 180 shoe manufacturers, covering more than 200 brands, attracting more than 2 million 600 thousand customers in, and accumulating more than 3 billion yuan. The Wuhou leather city is the trading center of leather fur and luggage leather goods in the western region. It has signed up to 210 leather goods, leather and luggage and leather goods merchants, and 200 brands. The factory alliance ordering center focuses on organizing professional exhibitions, forums and other activities such as various orders, Chengdu international shoes exhibition, and footwear factories Union summit.

During the activities of "616 National Women's shoes autumn winter ordering meeting", "717 Chengdu women's shoes supplement order meeting" and "818 Chengdu winter boots ordering week", more than two hundred Chengdu shoe enterprises participated in each event, and the new paction volume exceeded 1 billion yuan.

With the introduction of brand shoe enterprises, Wuhou District has continuously strengthened its support efforts to support the development of footwear technology R & D centers by such enterprises as Ai Miner, beauty, and Fu Lu.

The technology center of the center was recognized as a provincial technology center in 2011, and its technical center was identified as municipal technology center in 2011 and 2012 respectively.

In recent years, the Wuhou District government has continuously strengthened its collaboration with the professional inspection institutions such as Chengdu product quality supervision and Inspection Institute and Intertek (Tianxiang) group to enhance the comprehensive ability of product inspection, quality control and standardization construction.

Under the guidance of Sichuan entry exit inspection and Quarantine Bureau, Wuhou District has actively promoted the quality and safety supervision mode of "government led, enterprise responsibility, departmental linkage and association self-discipline" to enhance the production and quality management ability of footwear enterprises, and strive for a special fund of 1 million yuan to Chengdu Commerce Bureau, and jointly build "Chengdu footwear inspection and quarantine public service platform" with Sichuan entry-exit inspection and Quarantine Bureau, providing quality inspection, information dissemination, training and implementation services for Chengdu footwear enterprises.

Innovate operation mode and expand market network

Up to now, the "women's shoes city of China" has been built as the main market of Wuhou direct shoes city, Wuhou leather city and Chengdu International Leather City, etc., in order to establish a sense of dislocation development, pay equal attention to the festival, actively organize various exhibitions and procurement festivals, build all kinds of specialized markets, actively promote the "Internet + traditional" marketing mode, realize the organic combination of traditional markets and specialized markets, traditional shops and exhibitions, traditional sales and online sales, continuously innovate the sales mode, and expand the marketing network.

"China Women's shoes city" has held "China Women's shoes capital international procurement Festival" and "China Women's shoes Expo" for many years. It has attracted more than 7 billion professional buyers from home and abroad. The exhibition site has more than 600 thousand people, and has reached an intent cooperation order of RMB 7 billion yuan.

In 2013 and 2014, more than 400 international buyers from more than 130 countries participated in the Chengdu international shoe exhibition successfully. Many companies signed orders with local enterprises, and the total orders exceeded 100 million dollars.

In order to promote the brand of "Chinese women's shoes city", the shoe industry of 11 times has organized more than 170 shoe enterprises to participate in the international exhibitions such as "Moscow's international footwear exhibition", "Vietnam footwear leather and industrial equipment exhibition", "Dusseldorf international shoes exhibition in Germany" and "China International Footwear Exhibition".

At the same time, since the founding of the "women's shoes capital of China", they have attached great importance to the construction of the shoe market.

After years of development, we have completed the construction of a standardized and professional market with high starting point and high standard such as Wuhou direct shoe city, Wuhou Leather City, factory union ordering center, Huijin square, etc. these markets have complete functions and standardized management and operation.

In addition to the above professional market, according to the law of market development, we have formed a specialized market of Jinhua shoe material, shoe machine wholesale market, and Wah Kang electricity supplier park, and constantly adjusted and perfected in the development of the market.

The Wuhou District government encourages and supports Wuhou shoe making enterprises to develop new formats of intelligent manufacturing and electricity supplier sales, and supports enterprises to strengthen the construction of marketing networks, and expand market channels through chain operations and e-commerce.

Encourage shoe-making enterprises to cooperate with well-known e-commerce websites to promote the development of footwear industry and commerce to a diversified development direction, and to accelerate the integration and development of industries and e-commerce.

The establishment of China's women's shoes capital portal and footwear industry information platform will provide comprehensive service for products and information services, contract signing, paction payment and goods distribution for footwear enterprises and purchasers, and form a good situation of complementary advantages, resource sharing, coordinated development, mutual benefit and win-win situation.

By the end of 2014, there were more than 450 shoe manufacturers in China's women's shoes market, with sales of about 6 billion 300 million yuan.

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5 years of honor list of "women's shoes capital of China"

In 2012, the "Wuhou District women's shoes base" was designated by the Ministry of Commerce as the "national foreign trade pformation and upgrading professional demonstration base".

In 2013, the Sichuan entry exit inspection and Quarantine Bureau approved the "Chengdu Wuhou District export footwear quality and safety demonstration zone" as the provincial export footwear quality and safety demonstration area.

In 2014, "the capital of Chinese women's shoes" was designated as an export-oriented industrial park by the provincial commerce department and the provincial finance department.

In 2014, the "women's shoes capital of China", as an industrial tourist area, successfully created the national 4A scenic spot.

In 2015, "Chengdu Wuhou District export footwear quality and safety demonstration area" was awarded the "national export industrial product quality and safety demonstration zone" by the AQSIQ.

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After 10 years of development, Wuhou District, Chengdu, took the "women's shoes capital of China" as its axis, relying on more than 770 shoemaking enterprises, and formed a footwear industry headquarters gathering area with trade headquarters as its core. It concentrated more than 80% of the shoe making enterprises in Chengdu and 90% of the shoe industry supporting enterprises. The total number of shoe making enterprises and related enterprises and shoemaking and shoe materials supporting enterprises totaled more than 3000, forming 10 million square meters of raw material market, and more than 160 logistics enterprises, employing about 100 thousand people.

At present, Wuhou shoe enterprises have more than 300 footwear products, 3 Chinese well-known trademarks, 2 Chinese dermis kings, 20 Chinese dermis symbols, 1 national import and export inspection products, 4 national inspection free products, 10 famous trademarks in Sichuan Province, and 5 famous brands in Sichuan.

At present, there are 1 provincial R & D centers, 5 municipal R & D centers, and 2 municipal industrial design centers.