Trademark Registration Should Eliminate "Adverse Effects".

Nowadays, most people like to pay attention to their individuality and make innovations. Even stars have set up their own tide shop.

Li Chen, a famous host, and the "MLBQ" series of NPC wave shop of singer Willber Pan, have recently been accused by lawyers that the trademark is contrary to public order and good customs, and then initiated an invalidation.

In the face of this information and catchword world, how can we avoid the chaos of trademark application? What kind of trademark will not violate the state?

What about it?

According to China's new "

"Article tenth, paragraph 1 (eight), provides that if a trademark is" harmful to socialist moral conduct or has other adverse effects ", it shall not be used as a trademark.

The "bad influence" refers to the "negative effects of the trademarks, graphics or other elements on China's political, economic, cultural, religious, ethnic and other social and public interests and public order".

Therefore, the "MLGB" mentioned above is likely to cause unhealthy associations. In the past practice of trademark practice, adverse effects clauses often need to consider whether they are suitable for teenagers. "MLGB" is a ambiguous word with national abbreviations and ambiguity, so it is not applicable to widespread dissemination.

Compared with China, foreign countries

The acceptance of the policy is greater. Take the UFC (unlimited comprehensive combat) champion, Longda Lucy, for a while, she applied for a trademark. The trademark application is a dirty word: "do nothing, Bi Chi". The original English word is "Do Nothing Bitch", abbreviated as "DNB". So far, the clothing with this trademark has been sold tens of thousands of pieces.

Now we come back to say "MLGB". For most people, this sentence should be easily understood as the abbreviation of our famous national curse. But in the concept of brand holders, this is the acronym of "MY LIFE S GETTING BETTER", which means that it can help all young people find happiness and tell us that our lives are getting better and better. Although this starting point is good, it is undeniable that in our Chinese context, and the general public's cognition of "MLGB" is very difficult to get rid of the ambiguity of classical national abuses.

In the age of Internet information, buzzwords have springing up. It is believed that many applicants will be able to apply for the use of trademarks because of their wide dissemination and high frequency of pmission. Although this can save the cost of publicity, it is easy to ignore the real meaning behind catchwords. After all, not all buzzwords are positive. Moreover, buzzwords are only popular for a specific period of time. They do not have a long fever and are not conducive to brand heritage. Therefore, it is best to think twice before applying for a trademark.

Because it takes 1 to 2 years to successfully register a trademark. If it is applied to the intellectual property rights assistance application of the northern standard, it will take 6 to 7 months as soon as possible. Although the application time of the intellectual property rights of the northern standard is much shorter than the ordinary application time, it still can not keep up with the speed of updating the network.