7-Eleven Even If You Don'T Do Business, You Can Make Money.

I do not do business, but I earn money from my competitors' e-commerce business?

In the retail industry, 7-Eleven is also a wonderful thing, because almost no 7-Eleven and electricity supplier are heard in two words, but this does not mean that it does not attach importance to the electricity supplier, but has its own unique way of playing.

In Japan, 7-Eleven itself controls the convenience store market with the terrible number of outlets. In addition, the electricity supplier is not so disruptive in Japan, so 7-Eleven almost needs no electricity supplier to close nearly 40% of the market.

In North America (the US and Canada), when every traditional retail entity was on the way to the electricity supplier, there was no way that Amazon forced everyone to do something bad - 7-Eleven still had no way to go.

The road, after all, is very close to customers, which gives 7-Eleven a huge competitive advantage.

This advantage has been magnified again, especially when the tide of electricity supplier is coming.

For customers, the experience is that merchants fail to fulfill their promise to arrive within 2 days - lose lose!

So, since 4 years ago,

Start working with Amazon to place containers in your store, so that the courier company (the US usually UPS or Fedex FedEx) will store the goods in the cabinet.

Now, 7-Eleven is using this business to cooperate with more retailers.

7-Eleven and WAL-MART cooperate to set up WAL-MART's container in 6 stores in Toronto.

Since then, with the help of this business, customers can get the other retailers' couriers in the total of 200 7-Eleven in North America, and customers only need to sweep the two-dimensional code of the arrival notice sent by retailers to get the merchandise.

No matter for others

Or 7-Eleven, this is a win-win situation.

For 7-Eleven, the feature of convenience stores is that customers are usually supplemented abruptly (for example, the battery is dead) and the unplanned and unplanned consumption ("hot days, just a shop, buy a coke!").

Then the other retailers' containers for 7-Eleven is to increase the quantity of customers, and what they need to do is to take a few square meters put up a few lockers! According to Chinese, is "wool out of the pig, the dog to buy"!

And don't forget, to a certain extent, 7-Eleven is also facing the impact of the electricity supplier, so that customers in order to get goods to shop, which is also a compensation for 7-Eleven.

According to the view of a 7-Eleven executive, "containers have become a way of attracting customers for 7-Eleven, and containers are paid for us here. In fact, these extra income and passenger flow have also brought more benefits to us, so that we have also enjoyed the good electricity supplier".

For other retailers, the courier company can run all the goods to the spot. This cost saving is very terrible. We must mention that the logistics cost in the US is also very high. The main reason is the high labor cost and low user aggregation. Like China, a courier can earn 10000 yuan a month if he keeps an office building.

At the same time, for these retailers, 7-Eleven itself is not a threat. If customers really want to buy a box of drinks, they will definitely go to the traditional suburban store. Only when they buy a battery or ice cream will they go to 7-Eleven.