"Celebrity Industry" Or Private Chessmen?

Another important focus of the event is "celebrity industry". The important reason why southwest Binxing resolutely disagrees with holding 51% is that it believes that this move actually exists in the hands of Wang Hai, a state-owned enterprise, using the dual status of the actual operation controller of the two star group and Private Companies's "celebrity industry" controller to pport the state-owned footwear assets to Private Companies.

In reply to the double star group in February 19th, the southwest double star expressed the hope that the holding body would be a double star group or a celebrity industry as soon as possible.

Holding "Puzzle" business information shows that celebrity industry was established in September 16, 2002, with a registered capital of 31 million 530 thousand yuan, of which Wang Hai is the largest shareholder, accounting for 21.88% of the shares, and the chairman of the board, including 5 executives including Wang Hai, altogether holds 46.78% of the shares, the other 10 natural persons holding 20.22%, the group trade union holding 16.5%, and the two star group holding 16.5%.

According to the double star group, celebrity industry is a special award made by the Qingdao Municipal Committee and the municipal government according to Wang Hai's special contribution to Qingdao. It is a subsidiary company of the two star group, and it does not belong to anyone.

Wang Hai's stock ownership is divided into three parts: in accordance with the policy of Qingdao SASAC, profits are exchanged for profits, bonus balances and Wang Hai's own contributions.

In January 2nd this year, the Qingdao star Limited by Share Ltd, a subsidiary company of the Twin Star Group (000599.SZ, hereinafter referred to as "Qingdao double star") announced that according to the Qingdao SASAC document, its shoemaking business assets had already completed the procedures of "recruiting, photographing and hanging up", and the price was pferred to the celebrities industry by 128 million.

In April last year, the Qingdao double star announced that, because of the fierce competition in the shoemaking industry and the decline in profit margins, avoiding the potential competition in the same industry and reducing related pactions, it is conducive to concentrating on strengthening the tire business and making the decision to pfer the assets of shoemaking.

However, Qingdao double star 2007 annual report data show that the gross profit margin of shoe-making business is 15.68%, while the gross profit margin of tires is only 9.75%.

In this regard, Qingdao double star said that although the gross profit margin of shoes is higher than that of the tire on the surface, its profits will continue to grow as the tire business expands.

Another point to note is that the cold shoulder shoes business of the double star group has been undertaken by Qingdao's twin stars. According to the data provided by the southwest double star, sales of cold sticky shoes last year reached 4 billion yuan, while the profit gained by Southwest double star as a platform was less than 10%, and if the sales volume of the cold chain shoes business is even larger, if the sales volume of agents across the country is increased.

But last year's annual report of Qingdao Binxing shows that the footwear industry's operating income is only 324 million 500 thousand yuan.

What is interesting is that since the establishment of celebrity industry in 2002, it did not start operation until last year. Wang Hai said that it was because celebrity industries had been making up for the state-owned losses caused by the previous Double Star Group's buyout of the agent system, which was not made up until last year.

The registered capital of celebrity industry is 31 million 530 thousand yuan, and the loss caused by the reorganization of the binary star group is 300 million yuan.

How can celebrities compensate for such a big loss?

Why do we have to bear such a loss?

Wang Hai has always stressed that celebrity industry is a special award made by the Qingdao Municipal Committee and the municipal government according to Wang Hai's special contribution to Qingdao.

Wang Hai did not explain anything about them.

Wang Hai said that according to the future development plan of the double star group, the group's subordinates will be divided into three industrial companies, including tire, footwear and machinery, while celebrities are responsible for the historical responsibility of "integration and development of the double star shoes and garment industry". Therefore, there is a 51% of the holding channel platform.

But in fact, the industry has always questioned the pfer of shoes from the two star group.

Earlier, there were reports that celebrity industry's 16.5% stake in the future will be pferred to Wang Hai. After that, celebrity industry will become a real private enterprise. Thus, the pfer of footwear assets is also equivalent to the loss of state assets.

But Wang Hai denied the claim, saying that the pfer of state-owned shares was impossible.

For the nature of celebrity industry, Wang Hai has always insisted that he is not his own company.

"The director of the SASAC at Dajiang said that the celebrity company is a private enterprise."

Han Junzhi said so.

Whose brand double star footwear assets really exist privatization of state-owned assets, perhaps we can see a hint from the conversion of double star brand names.

On the business card of Sheng Shun, deputy general manager of the double star group, double cross star trademark is a symbol of the two star group.

But the information provided by the southwest double star shows that in January 12th this year, it received a notice from the marketing management department of the Binxing group, which required that the chain store facade change before the end of June of this year and be changed into a bird shaped "W" trademark.

At present, the "W" trademark has become a symbol of double stars. It is widely used in products such as double star shoes and tires. In the book "Wang Hai thirty years" published just now, every page has the pattern, and the red hat with the "W" trademark appears in front of the public. It has also become a symbol of Wang Hai.

Wang Hai said that "W" was designed by himself. After the establishment of celebrity industry, he bought the pattern with 2 million 300 thousand yuan, and plans to use it in high-end products in the future.

However, the trademark registration right is still owned by the two star group.

Binxing group said that because Wang Hai and other group executives held shares in celebrity industries, the authorized application of the trademark by celebrities was actively approved by the SASAC for approval of 9%.

The cost of use.

However, the reporter found on the Chinese trademark online that all the applicants, including "W" and "WANGHAI", were celebrities industrial companies.

But the industry has always questioned Wang Hai's promotion of personal brand in the name of the group.