"Olympic Concept" Leads The "China Shoes Capital"

There are more than three months away from the Beijing Olympic Games. The concept of Olympic Games has become the theme of the Tenth China (Jinjiang) International Footwear Expo and the leading brand.

Twenty-one people here said that the theme is Jinjiang as a symbol of the sports industry cluster to help the Olympic Games. It is also a high generalization of the Olympic Sports Strategy of Jinjiang's sports industry.

Entering the exhibition hall of the shoe fair, the "Olympic flavor" is coming from the main hall to the special districts, the zoning, and the exhibitors, all of which are displayed around the Olympic keynote, creating a strong Olympic atmosphere.

In the exhibition hall of "361 degrees" more than 500 square meters, "361 degrees" has explained the core theme of "China's courage to be yourself" through the combination of technology concept exhibits, sound and electricity technology and the Olympic gold medal corps, national badminton team and other elements of its cooperation for ten years.

The well-known enterprise claims that the strategic theme is closely linked to the quintessence of the two 00 eight Beijing Olympics - ethnicity and national pride.

Walking in the streets of Jinjiang, Jinjiang sporting goods "Olympic flavor" is also growing. Anta, XTEP, gold lake, 361 degrees, CBA, Hongxing Erke, and so on, and many other local sports brand outdoor advertisements have "upgraded version" - "I believe that waves can push forward waves", "let sports be different", "self-confidence China", "China is brave to be herself", "rising China Power", "refreshing 0 eight, TO BE NO.ONE", "no one can stop"...

"Jinjiang Shoes world, world Jinjiang shoes".

Previously, the sports brand of Jinjiang footwear enterprises has established a deep friendship with sports and Olympic Games: Anta has formed a strategic partnership with the NBA Rockets; Hongxing Erke, Lu You and Kang Tai have sponsored the Olympic delegation of North Korea, Tajikistan and Lithuania respectively.

In addition, a large number of Jinjiang sports shoes brands have adopted various ways to "take another path" and catch the Olympic express.

Data show that in the past three years, Jinjiang enterprises sponsored sports events to reach 890000000 yuan, sponsoring the national sports team 131000000 yuan, employing thirty-one sports stars as spokesmen for the image.

If we interpret the "Olympic concept" of Jinjiang footwear industry from another angle, Jinjiang will be awarded the title of "national sports industry base" by China's State General Administration of sport.

The title is closely related to the existing sports industry foundation in Jinjiang.

Jinjiang's sporting goods manufacturing and sales industry has grown rapidly. It has become the most influential sports goods production and processing enterprise in China. It has three thousand sporting goods enterprises, with an annual output value of nearly twenty-eight billion yuan.

The industry confidently said that Jinjiang footwear enterprises will help the footwear industry to go global with the help of Beijing Olympic Games, attracting the world shoe industry to gather in Jinjiang again, further demonstrating the brand strength of Jinjiang footwear industry.