Han Style Clothing Needs To Rise Again With "Branding".

Nowadays, Han style clothing is not as famous as duck neck. In the Wuhan Seminar on entrepreneurship held by the Wuhan Vocational Education Center for small and medium enterprises, Fu Jie, vice president of the provincial clothing association and chairman of Giovanni fashion company, said that "brand" is the only way out.

Fu Jie introduced that in 90s, the most popular women's clothing in Wuhan in the 90s of last century, there were 6 famous brands of women's clothing in Wuhan, but now the number of women's clothing is not increasing.

Moreover, in 2008, the annual sales revenue of clothing sales of more than 3800 women's clothing enterprises in Wuhan increased by only 15 billion yuan, while the sales revenue of a well-known brand leisure wear in Zhejiang was over ten billion yuan a year.

However, the declining trend of clothing in Wuhan has not slowed down.

Fu Jie pointed out sharply that "Han style clothing declined, because of the low brand awareness and lack of innovation, and missed the best opportunity for development."

The reason is that its "seemingly smart" secret recipe for making money is heavy products, large quantities, large circulation and low prices.

"In short, the whole country is selling goods on a large scale, selling 6000 pieces a day, but the profit of a garment is only one or two yuan."

Fu Jie believes that Wuhan clothing industry to change the situation, "brand" is the only way out.

Specific operation: first, we should introduce excellent design and marketing talents; two, we should improve the apparel industry chain, change the 95% from the east to the top accessories, and three, we should attach importance to brand culture and make clothes into "art".