Taotian Group Released The First 50 10 Billion Industrial Belts, With Clothing Accounting For Half

On January 18, Taotian Group released the list of the first batch of "Taotian 10 billion industrial belts": in 2023, there will be 50 industrial belts with a turnover of more than 10 billion, covering 21 cities such as Jinhua, Guangzhou, Hangzhou, Foshan, Jiaxing, Baoding, and 27 categories such as women's clothing, residential furniture, mobile phones, beauty and skin care, and jewelry.

The research report of Taotian Research Center shows that the "e-commerce+industrial belt" model has accelerated the pace of digital and brand transformation of the industrial belt: the penetration rate of industrial electrified merchants is still increasing, and businesses are actively "entering Taotian"; The industry leading merchants have become the largest source of Tmall's new brands, accounting for more than 40% of the new brands.

　　 "Ten Billion Industrial Belt" is densely distributed in Yangtze River Delta and Pearl River Delta

It is understood that this list is based on the statistics of cities at prefecture level and above. On Taobao, Tmall and 1688 platforms, the industrial belt with the sum of the annual transaction volume of a class one commodity more than 10 billion yuan is the "10 billion industry belt".

The list shows that the first 50 Taotian 10 billion industrial belts are densely distributed in the Pearl River Delta and the Yangtze River Delta, the most developed areas in China's manufacturing and e-commerce economy.

From the provincial perspective, Guangdong Province has created as many as 21 10 billion industrial belts due to its strong manufacturing base and commercial advantages. In the Pearl River Delta cities such as Guangzhou, Shenzhen, Foshan and Dongguan, the industrial belt of women's clothing, residential furniture, mobile phones and 3C digital accessories ranks first in China. Chaoshan has also performed very well, especially in the Shantou toy industry belt. In recent years, the young generation of leaders have released new products through Tmall and made cross-border joint branding of brands, transforming the building blocks that used to be "sold by catty" into a national brand favored by the post-00s. The strength of the Yangtze River Delta and the Pearl River Delta is indistinguishable. In Zhejiang and Jiangsu, there are only five women's clothing industry belts with 10 billion yuan.

From the perspective of cities, Jinhua, relying on Yiwu's "Small Commodity City", has become the largest city with 10 billion industrial belts in China, with up to 8 cities. Jinhua's strength comes from several strong counties. Yiwu's cultural office, storage, outdoor sports and a series of traditional industries catch up with the new consumption outlets, and become an online celebrity in the e-commerce era; In Yongkang's outdoor sports industry belt, at least thousands of traditional lithium battery enterprises have become manufacturers of fashionable fascia guns on Taobao Tmall. Following Jinhua, Guangzhou and Shenzhen have five 10 billion industrial belts, and Quanzhou has four 10 billion industrial belts.

The third tier and inland cities are catching up with each other, and a total of 16 10 billion industrial belts have been created. Industries with relatively weak foundation have developed rapidly by seizing the e-commerce outlet. Baoding luggage is the "northernmost" 10 billion industrial belt; Ganzhou residential furniture ranks among ten billion, breaking the curse of "various circles around Jiangxi"; In Xuzhou residential furniture industry belt, Dongfeng Village, Shaji Town, Suining County, is one of the first three Taobao villages. Farmers who picked up rags and raised pigs set up furniture factories and became township entrepreneurs in the Internet era.

In terms of categories, the 10 billion industrial belts of 23 clothing categories account for almost half of the country, among which 9 10 billion industrial belts appear in women's clothing category. Guangzhou Women's Wear is the first super large industrial belt of over 100 billion yuan in China on the Taobao Tmall platform, and the transaction scale of Dayuan Village, Taobao Village alone exceeds 10 billion yuan.

　　 Third tier cities in central and western China join the "growth oriented industrial belt"

In addition to the first 50 "10 billion industrial belts", Taotian Group also released a "growth industrial belt" with an annual turnover of more than 1 billion yuan and a top 30 year-on-year growth rate, covering 24 prefecture level and above cities such as Zhengzhou, Beihai, Xingtai, Ji'an, etc.

Among the growth oriented industrial belts, 10 are from the central and western regions, and 15 are from third tier cities and below. Small and medium-sized enterprises in traditional manufacturing industry actively explore online. Baoding, Handan, Xingtai, Jingzhou, Cangzhou, Dezhou, Hengshui, Ji'an and other cities are among the "growth oriented industrial belts" due to the rapid growth of e-commerce.

Jewelry category is one of the trend categories of Taobao Tmall. Shenzhen jewelry is not only an industrial belt of 10 billion yuan, but also a growth industrial belt. The "rush into gold" in the country's largest gold trading market continues. Ruili jadeite industry affected by the epidemic recovered rapidly, driving Yunnan Dehong Jewelry into the growth industry belt.

The larger industrial belt is mainly concentrated in the consumer goods industry, while many of the faster growing industries come from the industrial goods industry. Relying on the characteristics of "source factory", the 1688 platform of "e-commerce pallet" helped Wenzhou packaging and Jinhua to organize into a 10 billion industrial belt. Xingtai, Hengshui, Linyi and other traditional industrial cities joined the "growth industrial belt".

Luo Zhendong, a professor of Nanjing University, believes that China's industrial belt will continue to show the trend of physical subsidence, wide area diffusion and virtual agglomeration: with the development of e-commerce platforms such as Taotian, the production and processing links will further sink to the third and fourth tier cities and counties; The continuous decline of transaction costs has led to the division of labor and cooperation among various links of the industrial belt in a larger region, which is the most obvious trend in the growth oriented industrial belt; The industrial belt with virtual dimension competitiveness will be more competitive. For example, Yiwu is no longer just a small commodity market, but a hub city in the virtual space.

　　 Small and medium-sized enterprises in the industrial belt accelerate digitalization and branding

"Omnipotent Taobao" connects China's vast industrial belt and market. The 50 "10 billion industrial belts" are the result of the integrated development of e-commerce and industrial belts for more than 20 years. According to statistics, in the first 11 months of 2023, e-commerce accounted for 27.5% of China's retail sales of consumer goods, a record high. In recent years, there has been a convergence of the "inbound trend" and the "return trend" of the industry belt on the Taobao Tmall platform. With the continuous improvement of e-commerce penetration, the new "10 billion industrial belt" is growing.

The industrial belt does not mean cheap and OEM, but is full of opportunities for domestic products to start businesses and create brands. Data shows that the industrial belt has become the largest source of Tmall's new brands, accounting for more than 40% of new products. From April to November 2023, there will be more than 12000 new brands settled in Tmall in Guangdong, with a year-on-year growth of 49.4%; Zhejiang added more than 7000 brands to the Tmall platform, up 51.7% year on year. Skiing is the hottest brand entrepreneurship track in 2023. Nanen, Awka, Snowline and other domestic ski brands have captured the hearts of ski enthusiasts through Tmall's market insight tools, and then become the head of the industry.

The platform vigorously supports the development of small and medium-sized enterprises in the industrial belt. In 2023, Taotian Group successively released the "Star Generation Plan" to support the incubation of new businesses, the "Thousand Star Plan" and the "Blue Star Plan" to support the new brand and new trend track, and help start-ups find the track and win the first step of public praise. At the same time, we helped upgrade the multi brand supply chain: in December 2023, Taobao Clothing Development Business Department was officially established; Tmall and Cainiao continue to promote the construction of the largest home decoration "integrated delivery and installation" network in China. Since last year, Taobao has also accelerated the investment and research and development of AI and big models, and successively launched AI tools such as Taobao Quest and Wanxiang Lab, injecting new development momentum and imagination into the industrial belt.

(Source: Hangzhou Daily)