China Chemical Fiber Industry Association: Fiber Fashion Trend Docking And Exchange Activities

In the afternoon of May 8, the new season of "Fiber Road - 2023 China Fiber Fashion Trend Matchmaking and Exchange Activity" came to Guangdong Qianjin Denim Co., Ltd., the head anchor of Tiaoyin E-commerce - Shilin Laoluo. With innovative fiber as the "medium" and meeting the demand as the "key", the Chinese Fiber Fashion Trend Group carried out face-to-face communication and discussion with brand enterprises. The event was jointly organized by China Chemical Fiber Industry Association, China Textile Industry Federation Media Center and Huafeng Chemical Co., Ltd.

　　 Fiber end: high value and ecological

After more than ten years of continuous research and release, with the continuous guidance of chemical fiber enterprises to improve product supply and guide enterprises to produce fiber products that are better adapted to market demand and meet consumer demand, China's fiber fashion trend has become an authoritative platform to promote China's fiber brand construction, research and development of brand products, and enhance the influence of fiber brands and enterprise brands. Over the past decade, more than 600 enterprises have participated in the declaration of China's fiber fashion trend, covering nearly 1000 fiber products, of which more than 300 good fiber products have been promoted and displayed on this platform.

Figure | Marketing Department of China Chemical Fiber Industry Association

Deputy Director Wang Yongsheng (left), Project Manager Yang Tao (right)

Wang Yongsheng, deputy director of the Marketing Department of China Chemical Fiber Industry Association, and Yang Tao, project manager, gave a detailed interpretation of the theme of Tongkun China Fiber Fashion Trend 2023/2024 and the released products. For example, the high quality solution dyed polyamide 6 fiber uses the in-situ polymerization solution dyeing technology to firmly connect the dye molecules with the macromolecular chain, which can reduce the color difference and improve the flexibility and durability; Collagen modified regenerated cellulose fiber uses cowhide leftovers as raw materials, recycles waste resources, contains a variety of amino acids, and realizes high-value development; Bio based polyamide 510 fiber, a new type of bio based polyamide fiber is constructed from 100% bio based (pentanediamine, sebacic acid) raw materials. Its products have the characteristics of wrinkle resistance, easy care, bright color, soft and skin friendly; The variety of fine denier cashmere polyester fiber is innovated again, which has the advantages of cashmere hand feel and polyester fiber, and solves the problems of cashmere difficult to handle, poor dimensional stability, etc

Figure | Huafeng Chemical Co., Ltd

Dou Zihan, development and promotion engineer (left), Qiu Pinxuan, market development manager of Huafeng Group (right)

Focusing on brand demand, Dou Zihan, the development and promotion engineer of Huafeng Chemical Co., Ltd., and Qiu Pinxuan, the market development manager of Huafeng Group shared the Millennium ® The innovative development of spandex in three dimensions of high performance, functionality and environmental protection. For example, focusing on the development trend of environmental protection, Millennium ® Recycled spandex has developed and produced 100% recycled spandex products in line with the global green and environmental trend by recycling the waste generated in the production process. The product specifications cover 20D~1680D, and can be widely used in underwear, socks, swimwear, yoga, sportswear, jeans, medical materials and other fields. An independent life cycle assessment (LCA) study shows that its carbon footprint has been reduced by 72%, which can also save energy and reduce water consumption. millennium ® Bio based spandex, which uses industrial corn as raw material to replace traditional petroleum based products, has the characteristics of green environmental protection, excellent performance and sustainable products. Its sustainable environmental protection scheme leads Huafeng Chemical to a more environmentally friendly future.

　　 Brand side: fashion meets fiber

　　 Forward denim: explore more possibilities of denim

Denim is an unfailing fashion piece. At present, Chinese denim fabric represents the advanced technology level, product quality and development concept of the global denim industry chain. As one of the earliest denim manufacturers in China, Qianjin Jeans has been deeply involved in the denim industry for more than 30 years, and has always focused on scientific and technological innovation, excellent quality, and green environmental protection. It has been selected into the fifth batch of "green factories" by the Ministry of Industry and Information Technology. The company's revenue has achieved double-digit growth for more than 10 consecutive years, and is moving towards the goal of "the world's top denim brand".

Picture | Zhang Shijuan, Manager of Qianjin Jeans Purchasing Department

Zhang Shijuan, manager of Qianjin Jeans Procurement Department, and relevant R&D and procurement personnel participated in the exchange activities. Zhang Shijuan said that the company has been in full swing in recent years, because it can accurately study and judge the development trend of the industry and grasp the consumer demand. Jeans products are at the forefront of the industry in technological innovation, quality control, exquisite workmanship and fashion leading. Qianjin Jeans has thousands of self-developed medium and high grade denim fabric products, serving more than 1900 customers of global brands and garment manufacturers. The products are widely used in famous clothing brands at home and abroad. In addition, the Qianjin denim team made in-depth exchanges with the Chinese fiber fashion trend team on topics such as considering the dimensions of their product raw material selection, exploring more possibilities for denim fabrics, and how to avoid fiber weaknesses in production.

Based on the problems such as the dimensional stability of denim fabric, easy bulging, and slip of spandex, Qiu Pinxuan, the market development manager of Huafeng Group's market center, shared the elasticity solution of denim fabric. He proposed a way of thinking ® Spandex is combined with differential polyester fiber to make an environment-friendly high elastic yarn that can absorb moisture and sweat, keep shape, and prevent slip. That is, a multi-functional yarn that can truly solve problems.

　　 Shirt Lao Luo: Solve consumers' pain points

Shirt Lao Luo focuses on the R&D, design, production, and terminal sales of all categories of ingenious men's clothing, mainly high-end shirts, and is committed to creating a Chinese exclusive shirt brand. In 2022, it will become a certified brand of the dither platform, with more than 1.1 million fans. Luo Xinhua, the founder of shirt Lao Luo, and relevant personnel from the purchase department and the commodity department participated in the exchange activity. Luo Xinhua said that clothing should address consumers' pain points and always pay attention to consumers' experience and preferences. He is more interested in the functional products released by the Chinese fiber fashion trend 2023/2024, and believes that the raw material innovation information provided by Chinese fiber enterprises provides new ideas for their own product innovation. He hopes to have more direct communication with fiber enterprises through the Chinese fiber fashion trend platform, and carry out more practical cooperation to form more operational cases.

(Source: China Chemical Fiber Industry Association)