How Fashion Buyers Get Into Business

With the rise of China's fashion industry, Chinese people have higher and higher requirements for fashion. With the continuous recognition of the buyer system by enterprises and brands, and the prevalence of the buyer shop, fashion buyers have become a hot new occupation and high-tech occupation.

However, there is a certain deviation in the understanding of "fashion buyers" by most people at present. Some people think that "fashion buyers" are people who fly around the world to participate in various fashion exhibitions. Some people also think that "buyers" are equivalent to "procurement", which is totally wrong.

The main goal of the buyer is to combine and purchase appropriate quantity and amount of goods for various types of clothing retail stores or distribution channels.

The core work of fashion buyers is all around "commodities", and a simple summary actually includes the following three elements:

1. Appropriate commodities, that is, the product design conforms to the clothing taste, wearing habits and local seasonal climate of the target consumers; The commodity price is in line with the purchasing power of the consumer group in the target sales place.

2. Commodity combination refers to the matching of commodities that can best promote and promote sales. For example, the combination of low, medium and high prices, the combination of upper and lower clothing, internal and external matching clothing, and the combination of fashion and basic clothing.

3. Appropriate quantity and amount means that the quantity and amount of goods purchased can meet the sales demand, but will not affect the cash flow turnover of the enterprise and bring heavy inventory burden to the enterprise.

How fashion buyers enter the industry

In order to complete the above mentioned work around "commodities", buyers need to first have the following basic qualities:

▶ Love, concern and enthusiasm for fashion, and be able to objectively and calmly analyze market demand at the same time;

▶ It requires both perceptual awareness of fashion and good analytical ability of figures;

▶ Buyers usually travel and participate in various fashion occasions frequently, so they need better adaptability;

▶ The professional buyer's work involves many relevant departments, including the design department, production department, suppliers and other departments, which need better coordination, communication and negotiation skills.

Many people say, I love fashion very much, but how can I become a buyer without buying experience? Can I be a professional buyer?

The answer is yes, especially the first batch of professional buyers in China, who are now at the top of fashion, have learned, groped and accumulated gradually from no experience. Moreover, at present, we can already have too much experience and learning content to learn from.

Nowadays, many training institutions have set up buyer related courses according to market demand, such as Zhonghe Fashion in Beijing. Generally, through systematic learning and simple internship, many people can enter the market. The course cost is 2~3w about. The cost of professional colleges is higher, for example, the study needs of fashion buyers of one-year in-service graduate students of Italian Marangoni Fashion Institute 14w 。