The 26Th China (Humen) International Fashion Fair And 2023 Great Bay Area (Humen) Fashion Week Kicked Off

"In 2022, the total industrial output value of Humen clothing industry will exceed 42 billion yuan and the annual sales volume will exceed 83 billion yuan, making Humen a beautiful city card." At the 26th China (Humen) International Clothing Fair and 2023 Great Bay Area (Humen) Fashion Week (hereinafter referred to as "Humen Clothing Fair") held on March 22, Wu Qingqiu, deputy secretary of the Party Committee and mayor of Humen Town, introduced that, Since the establishment of the International Clothing Trade Fair in 1996, Humen Clothing Trade Fair is not only a window for Humen to show to the outside world, but also a witness to the brilliant development of the textile and clothing industry, and also a platform to serve the high-quality development of the textile and clothing industry.

After 25 years of accumulation and development, this Humen Garment Fair and Fashion Week highlighted the concept of "exhibition city integration", elaborately arranged nearly 30 professional activities such as the "Humen Cup" final, fashion release, industry summit, and business exhibition, and held cultural and entertainment activities such as clocking fashion, fashion Humen, Legou Humen Garment, and Humen Garment Industry Tour at the same time, to link consumption and ignite the whole city, We are committed to presenting a fashion event featuring fashion, wisdom and highlights.

　　 Create a world-class garment industry cluster pilot area

Clothing industry is the pillar industry of Humen, and also the strategic pillar industry of Dongguan. Humen has always been vigorously implementing the strategy of "prospering the town through clothing", and actively building a world-class clothing industry cluster pilot area in combination with the industrial and urban pattern of "three zones, two belts and one core". The pilot area focuses on the three projects of the TOD core area of Humen High speed Railway Station, the International Fashion Valley of Dawan District, and the pyramid structure of the Yiliu Fashion Industrial Park of Dawan District, radiating and driving the comprehensive upgrading of intelligent manufacturing, professional markets, e-commerce sales, transportation and logistics, promoting the development of the clothing industry to the high-end, intelligent, brand oriented, and forming a large-scale industrial cluster A complete industrial chain and a mature and developed market system.

"As one of the five pillar industries in Dongguan, the textile and clothing industry has gradually transformed from a simple processing and manufacturing industry in the past to a combination of R&D, design, advanced production and brand marketing after more than 40 years of development, forming a large-scale industrial cluster, a complete set of industrial chains and a mature and developed market system." Xing Wenju, vice mayor, said that as an important industrial cluster of the domestic textile and clothing industry, Humen has always been committed to building an industrial platform, cultivating fashion brands, and promoting industrial collaborative innovation. It has become the promoter and leader of the textile and clothing industry in Humen City, creating a beautiful business card of the Humen Clothing Fair.

　　 "This Humen Garment Fair is a powerful measure to strengthen the integration of resources, industrial circulation and market linkage in the Greater Bay Area, and a vivid exploration of the industry's organic combination of implementing the strategy of expanding domestic demand and deepening the supply side structural reform. The event highlights the concept of exhibition city integration, and constructs an industrial ecology highly coupled with fashion design, production and manufacturing, circulation and trade, which is important for showing the new era Humen's style and charm, fashionable vitality and charm are of great significance. " Sun Ruizhe, president of China Textile Industry Federation, said that as one of the regions with the strongest market vitality and the highest degree of innovation in China, the Guangdong Hong Kong Macao Greater Bay Area is a fashion development highland with global leadership, where masters, big brands and events gather, and technology, creativity and talents gather. Humen is the hub and important town of the textile and clothing industry in Dawan District. Over the years, Humen has continued to strengthen manufacturing and integrated services, with its industrial scale advantages, supporting advantages, and first mover advantages. Humen has developed rapidly in creative design, brand cultivation, intelligent manufacturing, e-commerce, overseas cooperation, and responsibility development. With the direction of "Guangdong Hong Kong Macao Greater Bay Area Fashion Center, China's famous clothing and fashion brand city, world-class fashion industry cluster", Humen is becoming a new landmark and source of fashion in the Greater Bay Area.

　 Gather industry resources at home and abroad

Humen Garment Fair has always been a grand stand for trends. High end forums, trend lectures, creative contests, static exhibitions and other activities show the new situation, new trends, new models, new technologies and new formats of the industry in an all-round and multi angle way. This time is no exception.

The fashion show of this Humen Fashion Fair is still an arena for all powerful brands to compete for beauty. YISHION/Empowering the people with purity, powerful women's clothing NEWFOUND/New Zealand, ANOTHER ONE/Annadi, LIVE WIRE/Highlight International, MEIZHINV/Charming Woman, etc. will hold brand special release. This year's Humen Fashion Fair also added a new "air fashion show" - "moving" the Humen fashion stage into the air through unmanned aerial vehicles, presenting a "technological fashion feast" with unique Humen characteristics.

In the exhibition area of the main venue, the latest masterpieces of many powerful brands and designers, including Huang Guangchen, one of China's top ten designers, Mo Yan, a designer with a focus on the new fashion of national essence, and so on, as well as the "Creative Boutique Exhibition of Chinese Clothing and Costume Printing", which landed in the 6th Humen Clothing Fair, It also shows again the printing boutiques representing the advanced level of the current domestic clothing and apparel printing industry.

This year's Humen Clothing Fair also introduced a new creative element - color, and jointly held the "Humen Cup" China International University Color Design Competition with the China Popular Color Association. A total of 2472 works were received in this competition, and the contestants came from 308 well-known institutions at home and abroad, such as China Academy of Fine Arts, Beijing Institute of Fashion Technology, Academy of Fine Arts of Tsinghua University, Central Academy of Fine Arts, Royal College of Arts, University of St. Martin, London University of the Arts, University of Connecticut, etc. At the main venue of the Fair, there is also a special exhibition of works of this competition for fans to observe and learn.

According to the person in charge of the organizer of this year's Humen Clothing Fair, the person in charge of clothing enterprises from nearly 20 countries, including Russia, India, Egypt, Turkey, Libya and so on, participated in this fair. The goods intended to cooperate or purchase covered all segments of the clothing industry.

Among them, POLE.CO, a Russian company, is mainly looking for suitable jogging pants, sweatshirts and Polo shirts for cooperation; Shenzhen Shiyu Trading Co., Ltd. of Egypt has not only set up a procurement office in Shenzhen, its market has covered Dubai, Saudi Arabia, Egypt and other Middle East countries. This time, we hope to find new fashion products through the platform of Humen Service Fair, and work together with high-quality suppliers to develop the Middle East market through the exhibition; Shanghai Silk Road International Trading Co., LTD of Uzbekistan specializes in trade import and export business, and operates many e-commerce stores in Amazon. The purpose of this exhibition is to understand the clothing market in Guangdong, find high-quality suppliers, establish business cooperation, and establish a stable source of supply. At present, the products of interest are underwear, sports underwear Shaping clothes, and other novel clothing products suitable for sale in Amazon.

　 Resource advantages help Humen fashion

At this Humen Garment Fair, as a large-scale and well-equipped cross-border e-commerce industrial park in Humen, Humen Garments Co creation cross-border e-commerce industrial park participated in the exhibition in the overall image of the park, helping the settled businesses to further expand the market.

The park takes clothing brand merchants as the core, the whole industrial chain service as the central axis, the empowerment center and the sharing center as the wings, and the cross-border e-commerce as the engine. Through forward-looking business strategies and industrial height, it creates an innovative cross-border e-commerce park with seamless integration of industry and commerce, which is adjacent to the street high-end brand exhibition hall+brand headquarters office building, and empowers enterprises settled in the park, Help enterprises develop together and achieve high value growth.

Wanxiang, the chairman of the park who has been deeply engaged in the clothing industry for more than 20 years, said that "the park has attracted investment for only four months, and the occupancy rate has reached nearly 90%." Wanxiang said that this is not only due to the precise positioning of the park, but also due to the strong clothing industry advantages of Humen, "Humen clothing industry has a large industrial cluster, a complete supporting industrial chain, and a mature and developed market system, which are the foundation for the development of the park."

At present, e-commerce enterprises account for 50%, supply chain enterprises account for 25%, cross-border e-commerce enterprises account for 15%, and supporting industries account for 10% of the businesses settled in the park. The park has also cultivated and incubated new forces in e-commerce fields such as Yiqiuma children's clothing and Aianqi women's clothing by integrating advantageous resources in the industry and holding a series of activities such as a special support training session for live broadcast of mother and child clothing.

"This year, we will participate in the service trade fair in the overall image of the park, focusing on the promotion of Ella language clothing, lavender clothing and other brands. We hope to use the platform of the service trade fair to help the settled businesses further expand the market." Wanxiang said that the park will work with politics, industry, education, research and other aspects to create a new product release, new product display, design and research, brand creation The cross-border e-commerce ecological service system integrating talent cultivation, live broadcast e-commerce+online celebrity incubation, selection center, centralized procurement center and industrial finance helps Humen garment enterprises to connect with the world and accelerate the transformation and upgrading of Humen fashion industry.

As a well-known women's clothing enterprise, Hong Kong Bright Spot International Clothing Co., Ltd., founded in 2003, is a clothing enterprise integrating development, production, sales and import and export trade, "This time, the company won four booths in the main venue exhibition hall to display this year's new products in spring and summer, and presented the unique charm of the brand with two series of" street superstars "and" urban yuppies ". In the booth design, the theme element of" sunflower "was integrated, hoping to convey the brand's life attitude of" living in the sun "." He Linlin, chairman of Hong Kong Highlight International Clothing Co., Ltd. said, Although it is the first time to participate in the exhibition, I am confident of the exhibition effect. He hopes to show the corporate image and improve brand awareness through the platform of Humen Clothing Fair.

"In the future, we will take the 'LIVEWIRE Highlights International' brand as the core, focus on the modern women's way of dressing and exquisite life, take the road of fashion collectivization, scale and brand lifestyle, and establish a stronger professional clothing team to constantly create beauty, share beauty, and convey beauty." He Linlin said.

Senhuer is one of the well-known children's wear brands in Humen, which was founded in 2011. This year is the brand's fourth time to participate in the Humen Service Fair. Yang Xia, the marketing director of the brand's marketing center, said that the Humen Service Fair is an important platform for brand display and promotion, which helps more suppliers and consumers to deeply understand and understand the brand. In this exhibition, the brand mainly promotes new spring and summer products with the theme of forest, hoping to bring consumers a new experience from the aspects of quality, fabric, style, style, etc., and elaborately arrange the scene exhibition booth to impress the audience.