The 26Th Feather Expo Was Opened, And Ailaiyi'S New Product "Spring Down" Appeared

On March 8, eral As an excellent down jacket brand, it was invited to participate in the 26th China International Down Expo. China International Down Expo is the largest and most professional exhibition in the down industry, and a grand event of the global down industry. This exhibition has invited nearly 100 excellent local down enterprises to participate, with a total exhibition area of 8000 square meters, focusing on China Down brand And new products, new technologies and new service concepts.

Innovative category of spring down

Extending more diversified down jacket dressing scenes

In this Expo, Ailaiyi built a 270 square meter exhibition area on the site, mainly showing the new season of brand down products to the participants. In recent years, Ailaiyi has launched light down zero pressure series, colorful series and other products, aiming to break the inherent seasonal restrictions of down jackets and present more possibilities of wearing down jackets. This year, Ailaiyi launched“ Spring down ”This new category, with fresh and bright colors, lighter and simple design without constraints, is more suitable for the filling research of spring temperature to create a unique down jacket to wear in spring. This is the new exploration and extension of Ai Laiyi's down jacket dressing scene, which makes down jacket go into more diversified spring life scenes such as outings and camping.

Aireyi "Spring Down" Series

At the same time, the exhibition area also comprehensively displayed the latest household products of the Elay down home brand - eral mian, including goose down pillow, goose down quilt, down home clothes, etc. eral mian Through constantly innovative down technology, based on contemporary urban life scene, create a variety of household products with both high quality and fashionable novelty.

Eral mian home

Pattern research

Create a "professional" product core

Ailaiyi also made a visual presentation of the research achievements in shape, body temperature and down technology in recent years in the exhibition area. The brand design R&D department has developed five version systems of A, 0, H, X and V, which are more suitable for Asian women, in combination with the height, body proportion and the pain points of imperfect hips of Asian women; At the same time, through the research of human body temperature and ergonomic design, Ailaiyi makes the body reach the most comfortable state when wearing down jackets. The research on the shape and temperature makes the products of Ailaiyi reach the balance between temperature and beauty. 　　

Won many awards

Highlight brand innovation strength

Ailaiyi always adheres to the brand concept of "fashion outside, research inside", and uses innovation to drive product change.

At the 7th member representative conference of China Down Industry Association held at the same time of the exhibition, a number of outstanding enterprises and individuals in China's down industry were commended. Ailaiyi won four awards: Ailaiyi Fashion Co., Ltd. won the "Meritorious Enterprise in China's Down Industry 2018-2022"; Chen Pin, Chairman of Ailaiyi Group, won the title of "Meritorious Entrepreneur in China's Down Industry 2018-2022"; Zhang Siwei, General Manager of the Clothing Business Department of Ailaiyi Fashion Co., Ltd., won the title of "2018-2022 Young Hero of China's Down Industry"; Zhu Liwei, Deputy Manager of Information Center of Ailaiyi Fashion Co., Ltd., won the title of "2018-2022 Outstanding Talents in China's Down Industry" 。

In addition, Ailaiyi's pioneering spirit was also fully recognized by the industry in the 2021 and 2022 China Down Industry Innovation Competition Awards issued by the exhibition. At the scene, Ailaiyi was awarded 6 major awards, including down products and technology awards for two consecutive years.

Among them, "Ailaiyi functional protective down jacket suit" won the Application Innovation Award, "eral mian The "small trapezoidal temperature control goose down winter quilt" won the technological innovation award, the "Ai Ya hollow out lightweight zipper" won the design innovation award, the "Ai Lai plastic temperature control down jacket" won the design pioneer award, the "Ai Lai home textile walking goose down quilt-S1" won the application innovation award, and the "Ai Lai flexible intelligent manufacturing digital platform" won the intelligent manufacturing pioneer award.

Digital construction

Meet the new opportunities in the post epidemic era

In the past three years, the international down market has stagnated due to the COVID-19 epidemic. This year, down enterprises have entered an important recovery period, facing new opportunities and challenges. This time, the exhibition's down industry market development summit will focus on the recovery of the down industry after the epidemic.

In this regard, Lin Haifeng, General Manager of Ailaiyi Fashion Co., Ltd., shared Ailaiyi's intelligent manufacturing at the summit. The enterprise realized the improvement of production efficiency and effective cost control through digital means. At the production end, how does Elay achieve automation, fewer people, and precise control through digitization; At the company's operating end, how to carry out intelligent links through intelligence and systematization. At present, Ailaiyi has been able to produce finished products and straight hair terminals within 7 hours of the launch of new down jackets. The digital transformation of the product supply chain provides a strong support for the development of Alley. In the view of Ailaiyi, enterprises in the post epidemic era should be more committed to improving their own digital level, and also have a good expectation of "comprehensive integration of research, supply, production and marketing supply chain".

Reviewing the development process of Ailaiyi brand, from creating fashionable down jacket to expanding spring down From the establishment of a digital factory to the full integration of R&D, supply, production, marketing and supply chain, every change of Alley is an insight into consumers and a quick response to environmental changes.

In the future, Ailaiyi will continue to take the corporate vision of becoming a "global down expert", based on down research, deeply understand and meet the diverse needs of consumers, and achieve brand growth and upgrading.