Gu Ailing, Wearing Bosi, Appeared On The Big Magazine, Demonstrating The Strength Of "Redefining The Lightweight Down Jacket"

Recently, as the spokesperson of bosden brand, Gu Ailing has successively appeared in vogue, Elle and other first-line fashion magazines. What's striking is not only the new identity of the sports champion, but also what she wears Bosideng Redefining the lightweight down jacket -- breaking the traditional pattern of lightweight down jacket, it is refreshing from the pattern design to the fabric material. Under Gu Ailing's deduction, it is enough to see bosden's lightweight down jacket's "redefinition" in fashion level.

Bosden brand spokesperson Gu ailing

As a newcomer brand As the spokesperson, Gu Ailing is highly in line with bosden in terms of professional strength and innovative concept. The cooperation between them naturally creates a surprising spark, which is also a wonderful prelude to the opening ceremony of "bosden redefines lightweight down jacket".

　　 "Bosden redefines the light down jacket" was officially staged on September 21

Upholding the original intention of warming the world, bosden has been deeply engaged in the field of down jacket for 46 years, and has never stopped the pace of innovation. "Redefining lightweight down jacket" is bosden's breakthrough in 2022, and has won the world's top 10 design innovation Gold Award - the French NDA design award.

Bosden's award proof of "redefining lightweight down jacket"

Known as the "world's leading design award", NDA aims to explore creative artistic creations from all over the world, and has a high influence in the world. This award also proves that bosden's innovation has been internationally recognized.

How to break the world's traditional down jacket impasse? On September 21, a shocking show will reveal the suspense and show everyone the innovation of "redefining the lightweight down jacket".

　 New R & D concept: give more attributes to lightweight down jacket

Every autumn and winter, lightweight down jacket is an indispensable seasonal piece, but the stereotype of traditional styles and the lack of fashion also make consumers who attach importance to personality and aesthetics flinch from it. In order to meet the needs of multi scene and cross season wear, bosden seeks new inspiration from different fields, and tries to incorporate the Centennial fashion items, innovative down stitching and artistic quilting design into the design innovation of lightweight down jacket.

While actively creating the fashion aesthetics of lightweight down jacket, bosden defined the "light and warm" of lightweight down jacket with "professional". It is reported that bosden's new generation of lightweight down jacket will adopt the "five light and warm technology", and every detail confirms bosden's 46 years of ingenuity.

In this R & D and design, bosden also gathered Chinese Pioneer designers Li Yushan & Zhou Jun & Sun Dawei to inject bold innovation and more young design elements into the new generation of lightweight down jacket, so as to attract more international vision of young consumers with the design power of China's new generation.

Redefining the lineup of lightweight down jacket designers

　　 Behind the belief of persistent innovation is the strong foundation brought by the leading strength

Bosden has been focusing on down jacket for 46 years Down Jackets The National Laboratory has a number of patents, and continues to lead China's down garment industry forward. It is not only the industry standard setter, but also the quality benchmark of down garment industry.

As early as 1995, bosden took the lead in putting forward the "fashion" of down jacket, leading the industry's first fashion "revolution"; In 2001, bosden launched the green environmental protection reform of cold clothing; This year, bosden made another breakthrough with its powerful strength, and opened the third "revolution" of down garment industry with "redefining lightweight down jacket".

On September 21, "bosden redefines lightweight down jacket" press conference, looking forward to witnessing with you the "new revolution" of down jacket industry.