I Love Lulu & Bilibilibili, New Cooperation To Create A Brand New Clothing Field Of Generation Z

BiliBili (hereinafter referred to as "station B") is now a cultural community and video platform with high concentration of young generations in China. After more than ten years of development, it has built an ecosystem that constantly produces high-quality content around users, creators and content. Today, station B has covered more than 7000 multicultural communities of interest circles.

What people like about station B is the content created by the up master. Most of the up masters in station B are young people born in the 90s and after 00. They are young, talented, creative and full of positive energy. At present, the up Master of station B creates more than 10 million videos a month, 90% of which are original videos. It can be said that station B is an important gathering place for the young generation. Therefore, many brands focus on station B. they hope to cooperate with station B to achieve win-win results. And station B is also in the "careful selection" under, chose to cooperate with some enterprises.

In July 2021, the domestic style is highly distinctive Lane Bryant Lulualways and lulusmile's company "I love Lulu" announced the cooperation with station B.

Shanghai I love Lulu Fashion Technology Co., Ltd. is a professional clothing brand management group with international concept integrating product development, production, marketing and planning. Over the years, Shanghai I love Lulu Fashion Technology Co., Ltd "Love · creation · excellence" has been recognized by the industry and consumers. Lulualways, the main line brand of "I love Lulu", currently has more than 300 stores in China. In this cooperation, it will jointly launch a co branded series with station B's "22 and 33". As one of the top 100 up masters of station B, the virtual Idol "Hanser" will speak for the more girly style lulussmile brand. Lulussmile brand was born in 2019. Under the background of the lack of pioneer brands in the domestic girls' wear market and the corresponding market demand can not be met, this brand with distinctive style and ACG cultural attribute has been warmly pursued by the Z generation group since its launch. While winning the endorsement of virtual idol, lulussmile proposed "more" The concept of "than real" is to realize another dialogue with consumers.

This cooperation is the first high-end fashion in the cross-border authorization cooperation of station B Lane Bryant This case has aroused great concern in the industry. At present, the attention of generation Z consumers continues to rise. "I love Lulu" will create co branded products and related derivatives through its brand and the image IP of station B, effectively stimulate the interaction between consumers and the brand, form the resonance of cultural values with generation Z, and rapidly expand the brand's recognition in C end.

This time“ I love lulu ”The company's two major brands, through the cooperation with station B, will achieve an effective consumer interaction. It is not only in the clothing field of the secondary culture, but also in the field of fashion trends, which is expected to become a famous and concerned brand in China.