Fashion Beifu Helps Olympic Games: 2022 Beijing Winter Olympic Games And Winter Paralympic Games Series Uniforms Released

　　 October 27th

　　 Uniforms for 2022 Beijing Winter Olympic Games and winter Paralympic Games

　　 Released in Beijing

　　 The uniforms of 2022 Beijing Winter Olympic Games are divided into three kinds: staff clothing, technical officials' clothing and volunteer clothing. As an important part of the image and landscape design of the Winter Olympic Games, the uniforms convey the spirit of the Olympic workers and participants with the overall temperament, and become a flowing scenery line. According to reports, the on-the-spot fashion interpretation of the press conference was completed by the students majoring in fashion performance of Beijing Institute of fashion communication.

　　 Zhou Zhijun, Secretary of the Party committee of Beijing Institute of fashion, President Jia Ronglin and relevant experts and teachers of the design team were invited to attend the press conference of uniform equipment for staff, technical personnel and volunteers of Beijing 2022 Winter Olympic Games and winter Paralympic Games. The uniforms of 2022 Beijing Winter Olympic Games and winter Paralympic Games are designed by He Yang, curator of National Costume Museum of Beijing Institute of fashion, director of Olympic clothing culture research center and doctoral supervisor. He Yang tells us the story behind the design work.

He Yang (middle) introduces the design concept at the press conference

　　 Chinese elements spread Chinese beauty

　　 According to He Yang, according to the design requirements, the visual elements of the uniform design for the 2022 Beijing Winter Olympic Games are taken from the traditional Chinese landscape painting and the "mountain shape of the competition area" in the core graphics of the Winter Olympics. Ink and wash is an important foundation of Chinese culture. It has a profound and broad spiritual bearing capacity, and has unlimited space to repose aspirations. The application of Chinese traditional cultural elements such as ink painting art in Winter Olympic uniform contains the cultural essence and unique artistic conception of thick ink and light color, and the most complicated and simple. It is the embodiment of Chinese people's philosophy and values of loving nature and harmoniously coexisting with nature.

　　 He Yang said that similar graphics and different colors are the basic means to distinguish different identity groups and ensure visual identity. The uniforms of staff and technical officials are distinguished by different landscape positions and color changes, which are solemn and atmospheric; Volunteer clothing contains landscape graphics, and enlarges the elements of the Great Wall in the core graphics, and the dynamic composition of diagonal lines forms the visual image of continuous flow, jumping and enterprising.

Effect picture of staff uniform series

　　 The gray ink image in the uniform jacket originates from the "Great Wall gray" in the color system of Beijing Winter Olympics. Since the 2008 Beijing Olympic Games color system extension, "Great Wall gray" embodies the continuity and value of Beijing Olympic heritage. Such a color, which combines the characteristics of Olympic heritage and Chinese cultural spirit, connects the summer and Winter Olympic Games in Beijing. Through the clothes of volunteers, it embodies the style of "the city of double Olympics".

Effect picture of technical officer series uniform

　　 The "glow red" in the uniforms of staff and technical officials also comes from the color system of Beijing Winter Olympics. "Xiaguanghong" comes from the rising sun and glow in Beijing in winter. It is a symbol of warmth and hope and embodies the enthusiasm and dedication of Olympic staff and technical officials. The color matching of black, white, gray and red contains the color intention of adding persimmon red at the freezing point of Beijing in winter, which is beautiful and auspicious. Black and red used to be the clothing color of sacrificing heaven and earth in ancient China, and they were the highest level of etiquette color, which expressed the etiquette and civilization of China as a big dressed country.

Effect picture of volunteer uniform series

　　 The "sky blue" in the volunteer uniform is the color of the traditional Chinese ceramic treasure - Ji blue glaze. The hair color is calm and has a gem like luster. Blue is lively and vivid, suitable for the color matching of volunteer clothing.

　　 "Ruixuebai", as the harmonious color of the uniform, symbolizes the purity and purity of the world covered by snow. The auspicious language of "auspicious snow auspicious year" coincides with the Spring Festival, the time of Beijing Winter Olympic Games.

　　 "Fashion + function" highlights design power

　　 He Yang introduced that the uniform design for the 2022 Beijing Winter Olympic Games and the winter Paralympic Games should not only distinguish the crowd, but also fully meet the specific functional requirements of warmth and cold resistance. The clothing should perfectly reflect the visual elements of the cultural characteristics of the host country, so that the dress is generous and appropriate, eye-catching, easy to identify, and avoid drowning in the colorful environment. The style and fabric of the uniform should have basic functionality, and the material and technology should be light and warm. "It means seeking innovation and breakthrough in the constraints, which is a special mission of the Winter Olympics uniform design work," he said

Images of staff, technicians and volunteers

　　 In terms of technology, the balance between graphic integrity and effectiveness of wearing function is fully considered in uniform design, and the key to design is to seek the combination of steadiness and dynamism. In addition, the color of the trousers and the bottom of the jacket is consistent, forming the perfect effect of leg lengthening visually, which can play the role of modifying and beautifying the proportion of the human body.

　　 The functionality of both fashion and fashion makes the uniform version meet the needs of people with different body characteristics, which is universal and more beautiful. Uniform pattern production, the use of pattern positioning design, can ensure the maximization of design effect, but also reduce the difficulty of production and processing.

　　 Due to the mission of double Olympic Games, design responsibility is fulfilled

　　 As a designer of uniforms and torch relay costumes for the 2008 Beijing Olympic and Paralympic Games, he Yang also designed the "Shenqi", "Shenjiu" and "shen11" astronauts' cabin work clothes, sleeping bags and ground thermal insulation devices. He was awarded the title of "advanced individual of scientific and technological Olympics" issued by the Ministry of science and technology of the people's Republic of China in 2008. In 2020, she participated in the design of ceremonial costumes for the Chinese sports delegation at the Tokyo Olympic Games. At the recent welcome ceremony of Beijing Winter Olympic Games, the torch bearer clothing designed by him for 2022 Beijing Winter Olympic Games also showed the design strength of Beifu.

　　 At the 100 day countdown to the 2022 Beijing Winter Olympic Games and the winter Paralympic Games, the release of a series of uniforms has once again attracted the attention of the whole world. This is another gorgeous answer sheet handed over by Beifu to ensure the national major projects and shape the national cultural image.

2008 Beijing Olympic and Paralympic Games uniforms

Etiquette clothing for the entrance ceremony of Chinese sports delegation in 2020 Tokyo Olympic Games

Beifu received a letter of thanks from the Chinese Olympic Committee

Torch bearer clothing for 2022 Beijing Winter Olympic Games

　　 It is understood that in May 2020, Beijing Institute of fashion accepted and attached great importance to the invitation for visual design of uniform equipment for 2022 Beijing Winter Olympic Games and winter Paralympic Games officially issued by China Fashion Designers Association, and established a work guidance group headed by school leaders and an expert guidance group composed of Liu Yuanfeng and other professors; Professional teachers and senior graduate students from the College of fashion art and engineering, College of fashion art and engineering, and national costume museum were organized to design and submit contributions. After many reviews, three sets of design schemes of our school's teacher team have entered the top five. He Yang's design was chosen as the final project.

　　 He Yang said that participating in the clothing design of the 2022 Winter Olympic Games and winter Paralympic Games in Beijing is a professional practice and a process of learning. As a major national image design project, Winter Olympics uniforms involve the needs of all parties and have high political requirements. For designers, persistence is the most important quality. It is the mission and responsibility of Chinese designers to adhere to professionalism, grasp the policy direction, pursue perfection in the process of balancing the needs of all parties, establish cultural confidence, and fully integrate Chinese traditional culture, art and Olympic spirit into the specific uniform design practice.

　　 Fashion Beifu helps Olympic Games

　　 It is reported that Beijing Institute of fashion has successively completed the clothing series for the 2008 Olympic Games and Paralympic Games, the official uniform and torch relay clothing for the 2014 Nanjing Youth Olympic Games, the 2014 APEC conference leaders' clothing design, the 2016 Rio Olympic torch relay series clothing design, and the "Beijing 8 minutes" artistic performance costume design for the closing ceremony of the 2018 Pingchang Winter Olympic Games. In order to better serve the clothing design of Beijing 2022 Winter Olympic Games, promote the inheritance of Chinese clothing culture, cultivate talents and lead sports fashion, in May 2018, with the support of Beijing 2022 Winter Olympic Organizing Committee, Beifu established the "Olympic clothing culture research center".

　　 The center, headed by He Yang, aims to integrate the resources of the government, universities, scientific research institutes, industries and enterprises, give full play to the advantages in the integration of industrial resources, research and design of clothing culture, and research and development of clothing technology, create an open research platform, and construct a clothing culture research system in China's major events and activities, so as to integrate the Olympic culture, research and design of clothing culture, and research and development of clothing technology The Olympic spirit into the campus and classroom, not only to achieve the purpose of education, but also to add beneficial help to the Olympic Games. This is an important measure for Beijing Institute of fashion, which is the only public clothing institution in China, to make use of its own characteristics and advantages to serve the national strategy.

　　 According to the actual needs of the 2022 Beijing Winter Olympic Games, Beijing Institute of fashion promotes the cultural research and design innovation of clothing from the overall image and landscape system level of the Olympic Games. The series of uniforms carefully designed for the Winter Olympic Games show the image of a big country, show the style of a big country, and embody the national spirit and cultural confidence.