Jeanswest Yang Xun: Optimizing The Development Environment Of Clothing Industry With Consumption As The Core

As one of the main tasks in 2021, "enhancing the independent and controllable ability of the supply chain of the industrial chain" requires "overall promotion of the supplement of short plates and forging of long plates, the implementation of key core technology tackling projects in view of the weak links of the industry, the solution of a number of" neck sticking "problems as soon as possible, and intensive cultivation in the field of industrial advantages to create more unique skills". Yang Xun, member of the National Committee of the Chinese people's Political Consultative Conference (CPPCC) and chairman of JeansWest International (Hong Kong) Co., Ltd., said in an interview with the CPPCC news that this is of great strategic significance for China to build a new development pattern with the domestic big cycle as the main body and domestic and international dual circulation promoting each other.

From the perspective of the clothing industry, Yang Xun said that the current macro-economy has gradually returned to normal. First, China's economy is still in the stage of recovery. In 2020, China's economy will decline by 6.8% in the first quarter, increase by 3.2% in the second quarter, increase by 4.9% in the third quarter, and increase by 0.7% from the first quarter to the third quarter. From the fourth quarter, China's economy is still in the process of gradual recovery. The second is the normal growth, for example, it will be 6.1% in 2019, and the return to normal should reach at least 6% level. Therefore, from this basic judgment, we can see that China's economy is indeed improving quarter by quarter, and we can also feel this in the actual production and operation process.

Clothing enterprises as a direct consumption oriented industry, how to further expand consumer demand? In Yang Xun's opinion, DSM is to improve the demand ability and consumption capacity through reform, which is very important for the clothing industry. This reform will allow more people to form higher consumption power. At the same time, we should form better consumption intention through reform. Now the clothing industry has entered the stage of fashion consumption. Consumers choose clothes not only for warmth, durability and comfort, but also for fashion and personalization. The most permanent fashion is to pursue individuality. Demand side management, from the perspective of fashion, also needs to improve the consumption intention. But now the whole production organization has restrained the personalized demand, and mass production can not meet the personalized consumption demand. Therefore, the most important thing of DSM is to form the consumption intention. "We also need to form consumption innovation through reform. The realization of consumption upgrading needs innovation from the supply side, consumption leading supply, supply of innovative consumption and innovative demand. The clothing industry also needs innovation to promote consumption upgrading through reform. The government provides industry-oriented and demand-oriented from the macro level, but it needs enterprises to really implement it, especially in terms of consumption upgrading, especially in the clothing industry. " Yang Xun said so.

"At the same time, due to the continuous spread of the global epidemic situation and the repeated impact of the epidemic situation in some regions, the development of domestic market has become the outlet for many small and medium-sized enterprises. As far as the clothing industry is concerned, the seller will generally require the buyer to pay part of the deposit before production and pay off the expenses before shipment, so as to reduce the risk of bad debts. This will have a certain negative impact on the development of the domestic market. The difficulty now is that the funds are tight. " Yang Xun suggested that the state should increase support and capital investment for China export credit insurance company to better serve enterprises. At the same time, the relevant departments should study and copy the export credit insurance business to the domestic market, and the seller is responsible for purchasing insurance for the goods. On the one hand, it can guarantee the seller's collection, on the other hand, the buyer can make payment to the seller after receiving or even selling, so as to reduce the risk, promote economic and trade, and stimulate the domestic market.