Meng Jie Shares "Hand In Hand", C2M Mode Ignites New Impetus For The Development Of The Industry.

In May 11th, Hunan Meng Jie home textile Limited by Share Ltd (hereinafter referred to as "Meng Jie shares") announced the signing of the strategic cooperation agreement with Taobao's first anchor, viya. With the news, Meng Jie shares opened more than 1 million 400 thousand hands to the word limit, but also stimulated the C2M concept to go against the market, and the related stocks of American bond, Ruyi group, Rand, deli, Antarctica and other related stocks rose.

Meng Jie shares said in the announcement that the outbreak of a new coronavirus outbreak in early 2020, the company accelerated the development of live broadcast sales, and actively use this channel to sell the company's products. The company will cooperate with Taobao's anchor, Wei Ya, in consumer feedback, product sales, portraiture and public interest.

The company responsible person introduces, Meng Jie shares the cooperation with Wei Ya is not only in the live goods level, Wei Ya will participate in the dream home textile design and quality control for the fans demand, namely the C2M mode, according to the agreement, Meng Jie shares and Wei Ya has more than 20 live broadcast cooperation this year, will directly pull the sales; the Vera fans reverse customization will push the company to extend the layout to the C2M mode.

It is understood that Meng Jie shares is a home textile enterprise, in 2019 revenue of 2 billion 600 million yuan, an increase of 12.80% over the same period, to achieve the net profit attributable to the parent company owners 85 million 390 thousand yuan. and Wei Ya is a full category head anchor, with tens of millions of fans, her super strong cargo carrying capacity, so that she and Li Jiaqi live in the top position of the live broadcast.

C2M mode will lead the future industry channel transformation

What is C2M mode?

C2M is the abbreviation of English Customer-to-Manufacturer (user direct manufacturing). It is a new business mode of industrial Internet e-commerce, also known as "short-circuit economy". The electronic business model was first put forward by the founders of the necessary mall and CEO Bi Sheng and took the lead in the domestic practice. Now this mode has been applied to many industries and fields.

The C2M mode refers to the direct connection between the manufacturer and the consumer directly to the factory, emphasizing the connection between the manufacturing industry and consumers. In fact, it is a "smart" mode: under the C2M mode, consumers directly place orders through the platform, and the factory receives the personalized demand orders of consumers, and then designs, purchases, produces and delivers them according to requirements. It mainly includes pure flexible production, small batch and multi batch quick supply chain reaction.

C2M mode is developing at that time.

In recent years, manufacturing enterprises have vigorously promoted the application of industrial Internet platform, and have thoroughly opened up the whole process of data circulation channels in manufacturing enterprises, such as manufacturing, logistics, warehousing, marketing, and so on, enabling enterprises to stride across the operation cost line and normalize the large-scale customized service business of consumers through direct manufacturing factories.

This year, the textile and garment industry has caused a series of problems, such as cancellation of orders, slow turnover of inventory and cash flow pressure due to the epidemic situation. This has forced the transformation and upgrading of industries, and many factories and clothing brands have explored new ways through the C2M mode.

During the 3.8 Queen's day of Tmall this year, industrial belt merchants harvested more than 45 million single orders, of which C2M orders for customized goods increased by 370% over the previous year. The first Taobao factory direct purchase Festival has created 110 million new orders for 145 industrial belts and 30 thousand source factories nationwide.

Wan Lian Securities believes that the textile and apparel industry has a high inventory and quick replacement of products. Under the C2M mode, it will reduce inventory and reduce marketing costs, which will benefit greatly.

At present, many fashion brands such as Tian Chong fashion, Rand, AOKANG international, Ruyi group, Mei Bang dress, news bird, Lu Tai A, Semir dress, seven wolves, Huafu fashion and Georges white have participated in the C2M strategy. Among them, the Antarctic electricity supplier to build industrial chain service providers to help supply chain partners for industrial upgrading, is the main beneficiary of C2M.

According to AI's consulting data, the market size of the C2M custom goods industry in 2018 is about 17 billion 520 million yuan, and it is expected to maintain high-speed compound growth in the next 4 years. In 2022, the industry scale of this industry will enter a trillion yuan market level.