68% Of Consumers Prefer Domestic Brands. Why?

When Hongkong was booming, international brands were pushed to the top of the list because they listed Hong Kong, Macao and Taiwan as "state". This is precisely the sensitive period, but the international brand has repeatedly occurred such a "fault". Although the brand has issued an apology message, it is obvious that most netizens still do not buy it.

Through recent events, we can find the adherence to the inviolability of the state's territory and sovereignty and the importance of the Chinese market. With the frequent occurrence of such incidents and the rise of domestic brands, the market share and popularity of domestic brands have been greatly improved.

Recently, global monitoring and data analysis firms Nelson released the latest China consumer trend index report in the second quarter of 2019. It shows that 68% of Chinese consumers prefer domestic brands. Even if 62% of consumers buy foreign brands, domestic brands are still the first choice.

Obviously, the changed domestic products have attracted more domestic consumers. To sum up, compared with international brands, the advantages of domestic brands are as follows:

1. sex parity

Under the influence of global economic downturn and weak consumer demand, our consumers' attitude towards rational consumption tends to choose cheaper domestic brands when the basic functions of products are the same. The change of consumption concept also makes consumers have more consideration on the choice of domestic brands and international brands.

2. emotional factors

Most of the domestic brands that are active in the market are established at the end of the last century to the beginning of this century and once prevailed in the market. With the growth of the 80 and post-90s young people, they are of special significance. Things are two sides, and domestic brands are also good at playing emotional cards. After all, many people are willing to pay for their feelings and are willing to eat brand names.

3. cultural self-confidence

China's international status has been improved, and Chinese people are more confident in bringing Chinese culture forward. International brands are no longer the first choice for consumers, because the trend of cultural confidence and the position of domestic brands have been greatly improved.

The Greater China region as a canadian goose can make a huge contribution to its performance in 2020. As an international luxury brand that has entered the Chinese market in recent years, the fourth quarter of fiscal year 2019 failed to meet the market expectations for the first time, and the performance profits announced this time also declined compared with the same period last year, and the losses will expand.

There are more and more brands of domestic down coats. Similar to Bosteng and Xue Zhong Fei's old down garments, they have attracted the attention of consumers by virtue of similar product quality, more affordable prices and fashionable styles with international brands. Thanks to the steady development of down garment business, brand upgrading and market opportunities, Bosideng 2018/2019 reported that the main brand Bosideng eiderdown income increased 38.3% to 6 billion 849 million yuan over the same period, and formed a brand recognition of up to 97% in the consumer group, becoming the first brand of Chinese consumer's down jacket.

Meanwhile, the "Amazon jacket" that swept the United States in the first half of this year is also a down garment product from China. This down jacket is very windproof and waterproof, and has a high practicality. The price is only more than 100 dollars. The high sex ratio makes the domestic down jacket rapidly popular in the United States. People can wear this down coat in the streets and lanes.

In summary, Chinese brands have not only set up brand image in China, but also have begun to penetrate into foreign markets, attracting many foreign consumers and forming Chinese brand effect. It can be said that this is also one of the sources of Chinese cultural confidence.