Original Original, Le 2019 Summer Series IP New Release

Today's clothing consumption reflects the needs of young people's daily life, and at the same time, it affects their self-identity and creative expression.

Young people's fastidious, smart and tough in clothing consumption, and the rapid enhancement of aesthetic ability are challenges and incentives for today's clothing brands.

Changes in the value chain occur all the time.

In the long run, in the clothing industry, products are the core of driving customers, and the design ability is strong enough to get premium.

In recent days, Leon announced the 2019 summer series of single product IP, which includes T-shirts (for damp), jeans (Know Me Not Only Blue), daddy shoes (TANK 90), fashionable shoes (W-H-i-T-E pure white obsession) and socks (LILANZ SOCKS).

This season's series of products keeps the original LESS IS MORE's consistently original design. The innovation of fabric and process technology makes each single item have a more comfortable wearing experience. It also has a more systematic system in single product combination, less and more, small and big, low-key and publicity, dynamic balance, showing a fresh style of self.

New technology innovation clothing quality

The fabric is "soul" and the process is "bone".

In the era of non-standard, we must seize the differential competition to take the lead in the industry.

In order to improve the quality of product differentiation, Li Lang light fashion in the limited single product IP deep, constantly in the color, fabric, craft and other details to do deep excavation, not only guarantees the sales volume of each single product, but also builds an insurmountable moat.

Fabric is the soul of the garment.

Since 2012, Li Lang has set up a fabric research and development center and a national fabric testing center, and has made an in-depth cooperation and development of innovative fabrics to support more creative pformation of the garment.

In this season, the Know Me Not Only Blue jeans, the weave indigo fabric of jeans, and the long staple cotton fabric like "LILANZ SOCKS" - the socks of long staple cotton fabrics, have been innovating through Li Lang to enhance the comfort and increase the functions of antibacterial and sweat absorption.

In addition to fabric, Li Lang also maintains high standards in technology.

Apart from the use of 3D digital printing, compared to traditional printing degumming and water resistant degumming, the biggest technological highlight of this season is TANK 90, the inspiration tank, the 5 floor structure, the high elastic shock absorber.

Fabric and process are the core of driving products.

By incorporating fabric technology and advanced technology into products, Li Lang's fashion has redefined the value of clothing so that consumers can get a more comfortable and healthy wearing experience.

Insight into aesthetic switching

Get premium from a tough original personality design.

In the clothing industry, although the channel side is always insurmountable, in the long run, the original design with enough strength will surely get a higher premium.

Because today, a new generation of consumers with a global perspective, the "self" is full of unprecedented opportunities, with unprecedented possibilities. It is unwilling to place itself in the established social orbit and look forward to its own way of existence.

Unlike fast fashion brands, the pursuit of speed and the amount of money are different. The IP brand is the main product of the original design.

The design team has attracted more than 300 famous fashion designers from the United States, Japan, Italy and Mainland China, and a series of original IP100% designs.

Music has been redesigned for the popular micro wide edition T-shirt, which is fashionable but not exaggerated.

Creative flower pattern, color design and overall matching echoes, even if the recognition of fashion is low, it can also enhance the overall dressing aesthetics through simple matching, creating the "WOW" moment.

Creative printing

The color of the printed pattern of the T-shirt should match the color of the socks.

[Know Me Not Only Blue] every faded denim of a cowboy, every wash pattern, every creative stamp, every scratch with its unique past, and more and more indelible personal imprints with the accumulation of crossing time, representing the concise and powerful design language of the LESS IS MORE.

[W-H-I-T-E - pure white obsession] continuation of the previous generation of Li Lang white shoes with high elasticity to slow the bottom of the epicenter, redesigned the outer bottom, and increased the thickness without losing weight.

The inner silicone patch design provides support while having strong personality fashion and bright ribbon details.

IP of product style

Create unique identity and aesthetics

The consumption of young people has evolved from functional satisfaction and emotional resonance to the fulfillment of meaning and values.

Whether the product's cultural concept matches with "my personal design" has become a dominant factor affecting the consumption choices of young people. Through consumption, young people have also strengthened their self-identity -- #You Are What You Wear#.

What is tide?

Some people say that following the trend of the times is the tide.

However, there are no standard answers, but there are many ways to do so.

Through the selection of tidal objects, it is rich in self style collocation, refusing to express itself, and being loyal to oneself, thus pleasing oneself.

This is to make the tide happy, STYLEICON.

[Know Me Not Only Blue]

No matter in daily life, vacation or workplace, young people want to be comfortable and comfortable at any time and anywhere.

Across the boundaries of life and work, comfort and fashion, and the creation of brands that can trigger young people's identity, Leon light fashion sees a cultural opportunity to build a brand new IP.

TANK90

Pure white obsession

LILANZ SOCKS

Before consumers buy and experience products, IP, a fashion designer, uses a distinctive ICON and vision to convey to consumers the spirit of openness, freedom and innovation.

If you want to be a brand that young people like, you have to have a clear cultural proposition: not only to stir up a good body (innovative quality product), but also to cultivate an interesting soul (style IP).

Clothing as a social skin is the best expression of self carrier.

The Le IP 2019 summer series single product IP combines the innovation of fabric technology and fashion design to make every single product the best. The product differentiation style IP creates the identity and aesthetics of brand and young consumers, so that consumers can better display their unique personality and function.

As Teng Yuan Hao said, "tide is not a logo worship without meaning, but a spiritual expression of an individual."

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