Market Analysis: Spring Festival Holiday Consumption Data Analysis Personalized, Diversified Consumption For The Mainstream

With the end of the Spring Festival holiday, Alibaba, Jingdong, Suning and research institutions have released relevant statistics. It is easy to see the running state of Chinese economy and the changing trend of New Year customs.

According to the Ministry of commerce data, during the new year's Eve six (i.e. from February 4th to 10th), the national retail and catering enterprises achieved a first breakthrough in sales of trillion yuan, reaching 10050 billion yuan, an increase of 8.5% over the same period last year, and the growth rate was the first digit growth in many years.

At the same time, the passenger flow and revenue growth of spring festival tourism also dropped to single figures.

During the Spring Festival holiday, the total number of tourist reception in China was 415 million, an increase of 7.6% over the same period last year, and tourism revenue reached 513 billion 900 million yuan, an increase of 8.2% over the same period last year.

According to flying pig data, the number of outbound tourists increased by 28% during the Spring Festival this year, and the growth of island tourism in the world exceeded 90%.

There are more and more people travelling across the continent in the new year. Among them, the United Kingdom, Russia and European countries have been increasing faster this year during the Spring Festival.

According to Jingdong big data, sales during the Spring Festival period increased by 42.74% compared with the same period last year.

Among them, sales rank Top5 categories are mobile phone communications, computer office, household appliances, clothing shoes and home furniture home furnishings.

According to rookie data, during the Spring Festival, Tmall's "New Year's Spring Festival closing" courier brothers are still sending packages to the families.

Guangzhou, Shenzhen, Hangzhou, Ningbo and other ports are still busy working during the Spring Festival to serve consumers in the international arena.

In addition, consumers of imported goods in the central and western regions increased significantly over the past year.

According to Suning data, the total volume of orders increased by 241.42% during the Spring Festival holiday last year.

Meanwhile, pet consumption has become a new growth point for Spring Festival consumption, and pet peripheral goods have increased by 350% over the same period last year.

It can be seen that China's consumer market has gone through the stage of imitation wave consumption, and is entering the mainstream of personalized and diversified consumption, paying more attention to the new stage of consumption quality and experience.

In addition, during the Spring Festival, nearly 90% of consumers complained about online shopping, reaching 1007. The quality and distribution of mobile phone numbers, clothing, shoes and hats became the focus.

At the same time, tourist product booking has become another focus of complaints, which received 306 pieces.

And cultural consumption is a new hot spot for complaints during the Spring Festival this year. It receives 55 complaints from movie tickets and performance tickets. The main problem is that online shopping tickets cannot be used and promises are not fulfilled.