Local Fast Fashion UR Opened 13 Stores In The First Half Of The Year To Accelerate Digital Pformation

China's local fast fashion brands are rising. According to statistics, in the first half of this year, the domestic fast fashion UrbanRevivo opened 13 stores in the mainland (excluding upgrading and reopening stores), compared with 18 new businesses opened last year, a decrease of 5, a decrease of about 28%.

However, UR's two new product lines, UR ACC and UR COLLECTION, have expanded rapidly in the first half of the year, opening 4 and 2 stores respectively.

In the first half of the year, UR new stores were mainly located in East China and central China, with 5 new stores and 3 new stores. They were stationed in the shopping center of Shanghai Aegean Sea shopping park, Changsha IFS, Nanyang Xintian 360 square and Hefei man Le City.

North, northwest, Southern China, southwest and northeast opened 1 new stores, stationed in Handan global center Miller City, Baoji world sinks, Shenzhen Buji Vientiane, Chongqing Longhu West City Street, Urumqi Times Square.

In the steady expansion of UR, its two new brands also accelerated the development of the market in 2018.

UR ACC opened 4 new stores, stationed in Guangzhou Tianhe City, Beijing EC MALL, Guangzhou oriental treasure Plaza, Shenzhen Shenzhen industrial city, UR COLLECTION was stationed in Hangzhou Jie Bai shopping plaza and the Guangzhou Guangzhou shopping center of concern.

ACC stores

It is reported that UR focused on developing new product lines in 2017 and began cultivating these two new brands.

UR ACC opened 4 stores in 2017. They are located at Guangzhou Wan Ling Hui, Shenzhen Raffles square, Hangzhou Longhu Binjiang Tian Jie and Changchun Eurasia.

UR COLLECTION, the high-end product line, was born last year. The first store in Guangzhou opened in October 29th at Tian Hui square in the same year.

As UR's high-end fashion series focusing on creating elegant philosophy, UR COLLECTION insists on its elegant style, its design is full of culture, embodies the clothing quality and brand connotation of elegance and tastes, aiming at the ultimate goal.

Personage.

From the point of view of Tuo shop location, UR new product line preferred the "base camp" in Guangzhou, which is more mature and experienced.

Test the water and expand to the rest of the first tier cities and new front-line cities such as Shenzhen and Beijing.

In addition to actively occupy the store

UR also accelerated digital pformation this year.

In April, UR entered into strategic cooperation with Centric PLM software, and accelerated the digital pformation with the help of PLM solution, so as to achieve the goal of achieving 10 billion revenue in 2021.

Sai tech software provides the most innovative business solutions for fashion, retail, footwear, outdoor products, luxury goods and consumer company to help them achieve strategic and operational digital pformation goals.

The introduction of the PLM system will help UR improve and manage the men's wear, children's wear, accessories department and the new sports tide card. In addition, UR is actively expanding its overseas business. It can link the London based buyer's center with China's headquarters.