Puma SE Has Increased 61.3% Over The Past 12 Months This Year.

The second largest sporting goods group in Germany, Puma SE (PUMG.DE), Puma, revealed the two quarter.

Up to 968 million 700 thousand euros, an annual increase of 17.2%, excluding the exchange rate effect, the increase was 16.3%, and the EBIT was about 43 million 400 thousand euros, up 265% from last year's 11 million 900 thousand euros.

Puma (Puma) is a famous sport brand in the world.

Puma (Puma) shoes and costumes are popular among young people all over the world in hip-hop graffiti culture.

At the same time, Puma (Puma) and Adidas (Adidas) are representatives of hip-hop culture in 1970 and 1980s.

The group now expects annual sales to grow 12%-14% compared to the same period last year, compared with the previous forecast of 11%-13%, and the EBIT 1.85-2.00 target has also been further raised to 2.05-2.15 billion euros after the increase in April, which means that the profit margin of EBIT will be between 5.0%-5.3%.

CEO Bj RN Gulden pointed out that last year's 2016 fiscal year results conference showed that 3.5% of EBIT profit margins last year were lower than those of its competitors. He said he would strive to increase profitability to 8%-10%, "RN said.

Market expectations Puma SE Puma Ben

It will increase by 13% to 4 billion 110 million euros over the 3 billion 626 million 700 thousand euros in the fiscal year, and the profit margin of EBIT and EBIT will be 207 million 300 thousand euros and about 5% respectively.

Puma SE, a group owned by the French luxury group Kering SA (KER.PA) Kai Yun group, announced this week that it will cooperate with the American hip hop superstar Jay Z on the 4:44 concert tour, and the two sides will also carry out other projects.

Jay Z's artiste Rihanna Rihanna has been the creative director and brand ambassador of Puma Puma since the end of 2014.

Rihanna Rihanna's accession and its Fenty X Puma series contributed to the strong recovery of Puma SE Puma, which was driven by Adidas AG ADSGn.DE (ADSGn.DE) Adidas group.

Volker Bosse, an analyst at Baader Helvea, a German brokerage firm, points out that Puma SE's investment in marketing has been successful, and the brand is attractive to consumers. Although the base of the second half of the fiscal year is relatively high, he is still optimistic about the recovery prospects of the group.

Berenberg analyst Zuzanna Pusz and Mariana Horn believe that the group's performance and share price improvement will increase the possibility of Kering SA SA opening.

In mid April of this year, Kering SA Kai Yun group confirmed that the chairman and chief executive officer Fran ois-Henri Pinault had already withdrawn from the Puma SE board of Puma SE. When asked at the end of the month's annual performance press conference whether Kering SA opened the cloud group to consider selling the holding company, Puma SE Puma Chief Executive Officer

Puma SE has risen 38.2% so far this year, and has risen more than 61.3% in the past 12 months.

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