Nike Market Has Been Snatch By Adidas. The New Headquarters Of Nike New York Has Been Completed.

Nike announced not long ago that it plans to lay off 1500 people, who do not know what Nike employees feel.

But recently, there has been good news for employees who survived.

Nike's new headquarters building in New York was officially completed recently. It is called "NYHQ".

It is a six storey building with an area of nearly 15 square feet (13935 square meters), located at 855 Avenue sixth, New York.

This means that many of Nike's employees in New York will move away from the office building of 111 Avenue, Eighth Avenue, Manhattan, which was purchased by Google for nearly 1 billion 900 million dollars 7 years ago.

Some foreign media were invited to visit the new building of Nike in advance. According to Observer, after climbing through a staircase soon after a darkened passageway, an indoor basketball court that can accommodate 400 spectators can be seen.

Nike said that the basketball court will serve as an activity and practical space to receive Nike's signing athletes, such as NBA, Lebron James and Kevin Durant, which can be used for casual use by employees at ordinary times.

The six storey building also includes open office areas, gymnasium, restaurant and library facilities. In the building, various sports elements can be seen everywhere. For example, the wall tiles in a tea room are made up of Michael Jordan's classic pose in the 1988 dunk contest.

In addition, there are some "NYHQ" elements, such as the United States.

The working area pformed from orange buses is actually a tribute to the founder of Nike who sold sports shoes in the early years.

As a Nike building, Nike, of course, is the symbol of the wings of the goddess of victory. On the roof of the building, there is a huge "Nike Swoosh" sign made of plants.

It is worth noticing that from the famous The Empire State Building viewing platform in America, you can see the logo of Nike just now. Maybe this is a little careful thought of the designer.

It is understood that "NYHQ" is derived from

Workspace design and Workplace Design + Connectivity were designed together with Studios Architecture, an architectural design company.

Inside the building, a large number of recyclable materials, designed by Miniwiz, are very environmentally friendly.

According to Matthew Kneller Kneller, director of Nike North America Communications Department, our most important design concept is to display sports elements from the perspective of New York, and to display the grace of sports and Nike athletes through different graphics, colors and spatial layout.

Just like McDonald's, there are KFC, and Nike's new headquarters in New York is sure to have the shadow of "old enemy" Adidas.

The new Nike building is located on Sixth Avenue in New York, and at the end of last year,

Just next door, New York Fifth Avenue opened the largest store in the world, covering an area of 4.5 square feet (about 4180 square meters).

The sports brand Under Armour is also planning to open the world's largest store in Manhattan, New York, Manhattan in 2018.

Behind these sports brands that are encamped in Manhattan, New York, there is fierce fighting. Nike's growth has been weak for two years. Last month, it was also downgrading by US bank, Merrill Lynch, and other brokerages, because Nike's high inventory market share was snatched by Adidas.

The market share of Nike's original basketball monopoly in the United States was also eaten up by the new brand Under Armour.

Nike's revenue in fiscal year 2016 was US $32 billion 400 million. It would not be easy to hit the target of 500 billion billion US dollars in fiscal year 2020.

But even then, Nike will not save money on its own. In addition to this new headquarters in New York, in January last year, Nike announced the expansion plan of the global headquarters in Oregon, with a new area of nearly 30 million square meters, larger than Apple's new headquarters.

The new park will be completed in 2018.

Whether the newly built headquarters in New York or the new park built next year, perhaps in the near future, the design elements of these new buildings will be reflected in Nike's stores or products.

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