Analysis: Besides Flexible Supply Chain, What Action Does Gloria Have In Inventory?

Throughout the long history of clothing development,

Businesses that are crushed are everywhere.

How to effectively solve the inventory problem has always been a concern for the industry.

And the general method of clearing inventory is discount sale, scissors sale and so on. After all, palliative care is not effective.

With the rise of fast fashion in recent years, flexible supply chain is regarded as an effective way to solve inventory problems.

They break the traditional order pattern, use small batch production, wait for market reaction, and then make quick replenishment.

As a result, there will not be a lot of backlog.

According to media reports, the fast fashion giant Zara can do more than 20 new items every week, and it will take only more than 10 days from design to final store shelves.

But in our country, no clothing enterprise can achieve such a strong supply chain system.

After all, clothes are collected from the fashion elements of the early stage, to the purchase of accessories, and then to the final processing, and the time required for pporting them to stores is generally longer.

And the prediction of fashion and the trend of fashion can not be accurately measured with time.

In view of this, Gloria, a women's clothing retailing enterprise in Guangdong in 1995, has explored another way to control inventory, that is, with the help of technical force, we can get through the supply chain and inventory to achieve data pparency.

Yan Jieting, general manager of Gloria, said: "with the change of consumers and the development of innovative technology, Gloria has been thinking about how to better understand the needs of consumers. At the same time, how to innovate the supply chain and inventory mechanism, change the past single order, single sale way, and how to integrate online and offline channels to enhance the consumer experience."

At present, Gloria has been able to achieve inventory sharing and flexible control.

With the help of IBM technology, they further opened up the online offline inventory and sales mode, enabling commodity information to be automated and price monitoring integrated.

Customer in

Any store, as long as the terminal electronic equipment is allocated, will be able to select the desired styles from all the new varieties of the season, and the selected dress will be purchased for trial wear or delivered to the consumer's home.

As a result, store sales are no longer limited to regional distribution, nor will sales loss be caused by lack of color and code.

For the more than 600 stores in the country, there was a nationwide inventory of goods, which changed the disadvantages of single stores selling only single inventory products, and ensured that each model and every style could be displayed in every shop to enhance the probability of sale of single product.

In fact, since 2014, Gloria has been working with IBM to develop a full channel pformation with consumers as the core.

Huang Jianqiao, deputy general manager of IBM cognition business department, seems to realize that the realization of the whole channel can help improve the customer experience on the one hand, and more importantly, the enterprise can get the corresponding big data through the contacts of all channels, so that the enterprise can get the insights that it did not have, such as consumer insight, commodity configuration and insight, and supply chain insights, so as to pform and optimize the efficiency of traditional enterprises, which is very important for the pformation of enterprises and industries.

And in reality,

It also makes use of the capabilities and experience of IBM e-commerce to enable store orders to be shipped with the total warehouse.

Consumers can enjoy the nearest store delivery service by ordering any online channel.

The sharing of stock and order information breaks the limitation of time and space, and further meets the demand of consumers at any time, at any place and in any way.

For more information, please pay attention to the world clothing shoe and hat net information report.