Vip.Com: Original Mind Unchanged, Brand New Start

According to the world clothing shoes and hats net, in May 31st,

The 30 thousand micro-blog was emptied entirely, leaving only a thought-provoking chapter.

"For a while, it has attracted widespread attention from industry and netizens, which has led to many conjectures: is the account being black?

As of 11 June 2nd, vip.com has made more than 110 million of micro-blog's topic of concern, and the number of topics has been over 145 thousand.

On the surface, although the "empty door" came suddenly, for vip.com, the longer "bigger action" is obviously behind.

In June 2nd, vip.com official micro-blog @ vip.com released a letter written by Feng Jialu, vice president of vip.com, "not only a full stop", but also announced that "vip.com" will use many years of positioning language, a website specializing in special sale, upgraded to a global selection of genuine products, and ending with a full stop sign is also a new start.

Feng Jie Lu pointed out that "upgrading positioning language is only the beginning, and the new vip.com APP 6.0 version has also been downloaded and downloaded.

Over the next 616 years, you will see more changes.

We hope this change will bring you a better experience and more surprises.

The upgrading of location and page marks the official launch of vip.com's major brand upgrade. Vip.com is starting a new business and is upgrading from the "global good quality goods sale platform" to a "global quality lifestyle platform".

Brand upgrading, eight character interpretation, quality life

In recent 9 years, vip.com has been concentrating on the "special sale" of selected genuine good goods, and constantly upgrading and innovating on the basis of special sale.

Vip.com has upgraded from "a special sale website" to "global selection, genuine sale". The new brand positioning is based on special sale. It focuses more on global selection and quality assurance, and focuses on providing users with quality experience besides low price. It shows four major trump cards of "global", "select", "genuine" and "special sale".

Global: global brand, overseas direct mining.

Vip.com's current cooperation brand has broken through 20000, of which 2200 are exclusively for the whole network. In the past two years, vip.com has laid out 11 overseas companies to continuously introduce more global goods to users.

At the same time, through the 9 major warehousing systems all over the world, vip.com has been sourcing the overseas commodities directly, and is pported directly to the domestic market by 12 global offshore warehouses and 11 domestic bonded warehouses.

Next, vip.com will make great efforts to introduce all kinds of good products such as beauty, mother and baby, home, life, food and so on.

The whole category of globalization will not stop.

Selection: professional buyer, intelligent recommendation.

Vip.com has selected 1600 professional buyers to experience firsthand experience in the world, and more than 2000 customers have dedicated customer service lines. Through big data and intelligent analysis, nearly 300 million users have selected good quality products.

Vip.com will embrace the big data capability incubated in the US Silicon Valley research and development center in the past three years to ensure that it is on-line.

They are all good products that are carefully selected.

Vip.com's selection is not only about quality, but also fashion and cost performance.

Genuine: self run, genuine direct.

Vip.com has purchased genuine insurance for every commodity, and is more inclined to insist on the whole process of self reliance, self run goods, proprietary warehousing and self logistics. In the past few years, it invested huge sums of money in building its own logistics team and strengthened direct cooperation with the brand. From the source to the last mile of the delivery, vip.com escorted the whole product directly to users.

Special sale: special commodity, special price.

The brand of the brand is the price of stay.

Sale is vip.com's unique business model.

This upgrade will further deepen vip.com's sale mode. It will create the best products for users through more new products, exclusive products and new daily products, and create the greatest value for users through deep discount and maximum cost performance.

APP new revision, new search to understand users' hearts better

With the upgrading of brand positioning, the newly revised version of vip.com APP 6.0 has changed the traditional sale mode of "no search", which has been successfully launched on a more concise and intelligent appearance. While ensuring the true feelings of "shopping," it creates a revolutionary user experience of "one touch touch" to match the higher requirements of user experience due to more commodity categories and more personalized needs.

First of all, the new vip.com APP has added new clothing shoes channel to achieve horizontal and vertical upgrading in a globalized acquisition and normalization operation, bringing a more comprehensive shopping option.

Secondly, the new vip.com APP has an open and precise search function. Users can directly locate the selected products, catch all the funds, new models and best-selling funds, and grab the "fresh" products of the world.

In the past few years, China's economy has developed rapidly, and the global brand online shopping market which represents fashion, health and quality has increased rapidly.

At the same time, users have undergone a turning change in consumption structure, consumption concept and consumption mode. The younger generation and the new middle class have joined the consumer force as the main shopping force, and more diversified and differentiated domestic and foreign products have become the top consumer goods. Users have more appeals for brands, feelings and personas outside the merchandise.

Vip.com, who is in the retail business of electric business, is undergoing tremendous changes, and all this has provided vip.com with tremendous opportunities for development.

From first users to the current 300 million members, from the female fashion vertical electric providers to the selected products of the whole category, vip.com's "special sale" mode and the truly self operated retail operation capacity have set up barriers to make it unique in the industry and achieve 18 consecutive quarters of profitable results.

And the long-awaited force of "global, selected, genuine, special sale" four heavy killer upgrade, for vip.com constantly adhere to the quality of the road of electricity providers to bring more room for imagination.

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The original mind has not been changed.

At present, vip.com has realized the multi sale mode of "special sale + normal", and set up the global layout of global buying and global sales, big data analysis, buyer picking, brand strategy cooperation, etc.

"Global selection of genuine products" is not only an upgrade of vip.com's positioning language, but also a deep insight of vip.com's user community and its own development.

Under the background of "globalization", "personalization" and "quality" consumption, vip.com's precise upgrading of sale also reflects the determination of users of deep tillage. As China's third largest electricity supplier, vip.com is constantly implementing the brand mission of "inheriting quality life and enhancing happiness experience".

And the release of the new positioning language, the new on-line revision APP, behind the brand upgrades, is vip.com's demand for users, the precise control of consumer trends, the upgrading of brand synergy, self operation and retail capabilities. At the same time, it also releases more powerful commercial power. In the future, vip.com will promote industrial upgrading and consumption upgrading together with brands, consumers, and release more powerful potential energy, and become the provider and creator of the global better lifestyle.

The brand upgrade, coincides with vip.com's 616 years of great promotion, the upgraded vip.com will open the "Huan Sheng ceremony" to bring real consumer quality carnival.

From eight o'clock on June 15th, vip.com will be pformed into a 86 hour "doting" 300 million user mode, five major upgrading, various privileges and benefits, and good price of ice products. This will not only bring the biggest boost in the first half of the year, but will also maximize the return of vip.com to all users.

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