Vip.Com Will Split Up Financial Restructuring Logistics

According to the world clothing shoes and hats net, in May 16th,

Announced the 2017 Q1 earnings report, net revenue and net profit have achieved substantial growth.

It is worth mentioning that the company has been profitable for 18 consecutive quarters.

At the same time, vip.com also announced a major adjustment and change, that is, the separation of Internet financial services and restructuring logistics business.

As a result, vip.com will build a

The strategic matrix composed of three major sections: Internet Finance and logistics.

Finance aimed at female users

According to the unaudited first quarter financial report released by vip.com as of March 31, 2017, vip.com's net revenue increased to 15 billion 950 million yuan in the first quarter, up 31.1% from the same period last year.

Active users achieved a year-on-year increase of 32% to 26 million in the first quarter, and total orders increased 23% to 72 million 100 thousand over the same period.

The net profit attributable to vip.com shareholders reached 551 million 900 thousand yuan in the first quarter, up 16.3% compared to the same period. According to the non US general accounting standards (Non-GAAP), the net profit attributable to vip.com shareholders reached 799 million 400 thousand yuan, an increase of 28.2% over the same period last year.

It is worth mentioning that as of 2017 Q1, vip.com has been profitable for 18 consecutive quarters.

In announcing its earnings report, vip.com officially announced that it will create a new growth engine, spin off internet financial services and reorganize the logistics business.

As a result, vip.com will create a strategic matrix consisting of three major sections, namely, electricity supplier, Internet Finance and logistics.

In the electricity supplier industry, many giants are laying the Internet finance.

Among them, backrest

The ants' golden clothes and Jingdong finance, which rely on Jingdong, are grinding.

In the field of consumer credit, ant gold clothing has flowers and borrowed money, Jingdong finance has ious; in the field of financial management, there is a balance of treasure for ants' gold clothing, while Jingdong finance pushes small white money management and small Treasuries; in terms of credit, the credit of the ant's golden clothes becomes the first batch of personal credit rating agencies, and Jingdong finance has corresponding white hot products to evaluate.

But the Internet financial market is not just you, I am, and other players are catching up.

As early as 2008, vip.com began to accumulate a large number of data on e-commerce pactions, and financial business as a supplement to the sale mode, the vast majority of users were converted from vip.com platform, and 80% of them are female users.

It is worth noting that in the era of her economy, women as the dominant position of family finance increasingly emerged.

According to a previous survey by vip.com, 63% of female consumers would browse the Internet even if they did not buy things. 59% of the women could not afford to buy and go online. Impulse spending led to women's demand for credit.

"Vip.com user 80% is a female user, and has the characteristics of brand and quality, high reputation, high repetition rate and high consumption frequency. At the same time, the purchase demand of this group of customers often radiate the whole family life cycle."

Yang Donghao, chief financial officer of vip.com, said.

In addition, according to vip.com, the only product finance after the spin off will continue to focus on the differential development strategy based on "big data, deep plowing of customers and precise touch", expand the scene service space, extend users from the vip.com platform to other cooperation platforms, and develop the financial service platform from vip.com mall to the comprehensive financial service platform of the scenes under the bracket.

The logistics sector has broken even.

Apart from finance, the importance of logistics is also self-evident for the electronic business platform.

By opening the self built logistics system, we can not only effectively solve the pain of users' online shopping, increase user stickiness, but also bring considerable profits for the electronic business platform.

Take the e-commerce giant Jingdong logistics as an example, in November 23, 2016, Jingdong Group officially announced that Jingdong logistics will be open to the society in a brand oriented way.

The full liberalization and commercialization of Jingdong's logistics means that this logistics, once criticized by the outside world as "the last straw of Jingdong mode," has become the core competitiveness of Jingdong user experience, and it may become a profit center in the future.

In April 2017, according to the Jingdong, since the opening up, the external revenue of Jingdong logistics has been growing rapidly, and the single volume growth of warehousing and distribution has reached nearly 200%, and the number of double 11 has reached only one million per day.

Vip.com has also gradually opened up logistics.

According to Yang Donghao, the proportion of vip.com opening logistics to third party businesses is more than ten percent, and the future 20%, 30% or even 50% are possible.

It is worth noting that the same is self built logistics, but vip.com has chosen a completely different way from Jingdong.

In fact, as early as 2014, vip.com has completed the acquisition of local express companies in Beijing, Tianjin, Hebei, Guizhou, Yunnan and other 16 provinces and cities, and changed the "last mile" into self employment.

In addition, self built warehousing is also one of vip.com's key strategies in recent years.

Data show that in the first quarter of 2017, vip.com continued to expand its self built logistics, adding two leading warehouses in Guiyang and Kunming, increasing the number of pre positions to 7. Up to now, vip.com has reached 2 million 100 thousand square meters of storage area nationwide, and has introduced automation system.

In the view of the industry, after restructuring, vip.com logistics will open wider to the wider market, reduce the cost of its own and business partners, and provide efficient delivery services through a more comprehensive network coverage.

What is worth mentioning is that unlike many other suppliers who burn their money and build their own logistics, although vip.com has invested a lot of money in self built logistics, its logistics sector has achieved breakeven.

"Vip.com self built logistics is relatively late, then the business has enough to support the normal operation of the logistics sector, on this basis, the development of the logistics sector is relatively robust.

The restructuring of logistics business is expected to be completed by the end of this year, when logistics business is still in the listed company and controlled by listed companies.

Yang Donghao said.

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