What Is Nike'S Intention To Open A New Flagship Store In New York?

　　 Nike A new flagship store of five floors and 55000 square feet (about 5109 square meters) has been opened in Soho District of New York.

The store is located in area Broadway, 529, only a block away from the newly opened Adidas Originals flagship store in August.

According to Nike's official introduction, the store is designed to provide Nike with the best personalized service (NIKEiD) and create a seamless connection between digital and physical store platforms.

Rather than a large flagship store, there are several small shops in the store, which are very distinct. Nike wants to contact different types of customers. Gym shoes Players go to basketball fans, then to female athletes.

For example, a 54 foot shoe wall for Sneakerhead is the biggest aspect of Nike stores worldwide, including the AF1 of the season, Lebron James's new automatic shoe lace shoe HyperAdapt 1, and the last remaining Nike Mag in the world (which has been auctioned in November 12th, and can only be seen at the moment).

For the more professional sports people, there are specially designated training areas in the store, including a treadmill equipped with a large screen. The customer can run on it and "cross the Central Park in 90 seconds".

In addition, on the five floor of the flagship store, Nike set up a Nike+ Basketball Trial Zone with a size of about half a basketball court, which can adjust the height of the basketball frame. Similarly, the large screen of the stadium can simulate the real environment and make you feel like playing in the famous Dyckman or Brooklyn Bridge Park in New York.

In addition, for soccer fans, there is a 400 square foot artificial lawn, a special lounge for women.

A display area of Nike x Apple Watch.

Jordan brand area.

And customers can print all white sneakers on the city's limited pattern in New York, in line with the new store's slogan "New York Made".

NPD Groups sports industry market Analyst Matt Powell said that he had never seen a retailer trying to reach so many different kinds of customers under the same roof. "Can Sneakerheads and yoga maniac get along well? I think this remains to be seen."

In December last year, Nike announced that it would increase its annual sales target to $50 billion in 2020. At present, the level of Nike's revenue in all sectors has been compared with that of the 2020 year target.

It can be seen that the growth of Direct to Consumer is up to 142%.