Everlane Launched Capsule Series

Everlane also launched a capsule series, and found the director, screenwriter and actress Gia Coppola, who was born in California, USA.

On the official website of Everlane, he wrote the reason for this collaboration: "Gia Coppola" is famous for her unique California perspective. We invited her this time. Design A summer capsule series.

In the fashion world, the "capsule series" originally refers to the classic model. clothes Now, this term is used to refer to the limited amount of explosions that can be sold well without the need for vigorous publicity.

Similarly, the capsule series introduced by Everlane only includes vest and T-shirt. skirt 6 pairs of single pants, one-piece trousers, T-shirt and shorts. Gia Coppola used the retro style of the 70 era in the last century. All the single products used stripes design, and only made three colors of yellow, navy blue and orange. The price is between 30 and 48 dollars.

"The way of life in California, the slow pace and richness of California inspired me." Gia Coppola said.

If you don't know much about Gia Coppola, look at her surname and know that she is from the famous Coppola family. She is the granddaughter of the great director Francis Ford Coppola, and the aunt Sophia Coppola, who directed the lost Tokyo, also looks alike. When her grandfather took the godfather third times in 1990 years, Sophia Coppola played the godfather's daughter who had died on the stairs. The role was criticized and considered to be the existence of a vase. However, it reflected Francis Coppola's middle age crisis mentality profoundly.

After growing up, Gia Coppola also inherited the family tradition and devoted himself to the film industry. His representative works include Palo Otto and moonlight in gambling city. This cooperation with Everlane is not the first time that Gia Coppola has come into contact with the fashion industry. Gia Coppola also worked as a model, and was invited by Marc Jacobs to design SC Bag for Louis Vuitton. In 2010, Zac Posen worked with Target to find a fashion video clip for the independent band The Like from California. Since then, Opening Ceremony has also found her two short films.

Similarly, the collaboration with Everlane and Gia Coppola also produced a short film featuring California's youth. In the short film, Gia Coppola also talked about sexy: "when a woman confidently adors herself, she is the sexiest."

In November 2015, Everlane launched its first capsule series E1, including wool gloves, jumper sweaters, short boots and other products. This capsule series, which was launched with Gia Coppola, has kept the basic style of Everlane, and the design of each single item is very simple.