Ma Talked About The 2016 Economic Situation: A Bad News, A Good News.

Talking about enterprise innovation: enterprises should not only focus on yesterday's and today's problems, but also solve future problems.

"Car" has been developed, and horse manure is no longer a problem.

Talking about Reform: reform can not rely on lengthy documents, but with the spirit of the South Bay and the use of a small organization system in a forward-looking way.

On Zhejiang businessmen's rules: no bribes, no arrears of wages, no tax evasion, no infringement.

The goal of Zhejiang businessmen's future is to abide by basic business rules and build the bottom line of the industry.

Below is

A record of speeches: first, entrepreneurs are coming from the market and more courageous. I said at the annual meeting of Zhejiang chamber of Commerce in Shanghai, entrepreneurs are not like professional managers, they can be trained to be educated.

Entrepreneurs need to be discovered.

So there are different styles of entrepreneurs on the stage.

I am opposed to the development of the company by professional managers within the company, so the partner mechanism designed 7 years ago gave an example of persuasion.

What is the difference between professional managers and entrepreneurs?

After going to the mountains to fight wild boars, after the same shooting, the professional managers saw wild boars not killed, threw down their guns and ran away, but the entrepreneurs saw wild boars not killed, and took out chisel knives and rushed up.

So entrepreneurs are not afraid, because we are not trained by people, we are fighting in the market.

Two, bad news and good news, not many entrepreneurs were successful in listening to the economists' words, but sometimes they could not go after listening.

Because after listening to the economist's analysis of the bad situation, besides panic, I don't know what to do.

What economists worry about is that entrepreneurs simply don't know what to do; economists say that there are good things that entrepreneurs do not know where to start.

"The Spring River Plumbing duck prophet", entrepreneurs have their own perception, entrepreneurs need to make a deep analysis based on sensibility and rationality.

The economic situation is not as good as playing cards. Stop and stop for a cup of tea.

Let me first tell you a bad news. This year's economic situation is very bad, and it will last for a long time. But I also tell you the good news is that everyone is not good, no one is good.

It doesn't matter to you whether the economic situation is good or bad.

Under the good situation, there are many rotten enterprises. Under the bad situation, there are many good businesses. Most of the best companies in China are not in the good situation.

I am particularly interested in cases of failure.

Under the bad economic situation, you will find that 80%-90%'s excellent enterprises will experience three to four times of very cruel times.

An enterprise has not experienced the cruel times, has not experienced the internal pain, has not experienced the outward struggle, is unable to withstand the storm.

Why do I say that the current economic situation is not good?

Now it seems that a series of factors are affecting US interest rate increase, capital outflow, RMB's peak value, stock market volatility, negative export growth, weak investment, overcapacity, physical weakness, commodity price collapse, lack of entrepreneurs' confidence, slowing economic growth in emerging countries, the capacity of the environment has reached the limit, and haze is getting heavier and heavier.

The real economy is not good at complaining about the Internet. The Internet accuses the real economy. The government says the enterprises are not doing well. The enterprises say the government is not doing it right. Anyway, the situation is not so good.

Three, it is better to take a rain in front of the rain than to take shelter in the rain. There is a fable saying that three people are caught in a rainstorm. One has a raincoat, one has an umbrella, and a man has neither a raincoat nor an umbrella.

People who had raincoats and umbrellas, armed with equipment, continued to walk in stormy weather, and two people were hurt.

And the man who had nothing at all was just trying to find shelter from the rain. When the rain stopped, he continued to set off. Instead, the two people with rain gear arrived at their destination later.

Therefore, when the economic situation is not good, we must be calm.

The difference between an entrepreneur and an economist is that it is easy to say reason, but doing it differently is another thing.

Therefore, entrepreneurs should learn to combine rationality and sensibility to consider problems.

Now that the real economy is running thin ice, the Internet is just walking on thin ice.

As you can imagine, the real economy enterprises can live for more than a few decades, but which Internet Co has lived in China for more than 10 years? Which Internet Co has been active in the world for more than 5 years? We have paid about 17000000000 tax this year, but next year, what should we do next? One day, innovation will stop and how to keep innovating? You already know that the weather is bad and think clearly how to do it.

In the next 5-15 months, the deceleration of the economy will continue.

It is said that we have to maintain 7%.

I think it is difficult, after all, the second largest economy in the world. If the overall economic growth rate is even 3%-5%, it means that the growth of some enterprises or industries is still two figures, and some enterprises or industries are negative growth.

In fact, negative growth is not a bad thing.

To be a company, we must consider which departments should turn off, which modes must be changed, and which departments should be rectified.

In the next 5 to 15 years, I am more and more optimistic about China's economy.

Anti corruption has laid a foundation for the market economy to become more pparent and more standardized.

But the fight against corruption itself is a process of labor pains, and poverty alleviation is another opportunity.

Now that the country is determined to do something, it can be done.

The government's influence on the economy will become weaker in the next 15 years.

The strength of the market and the strength of the enterprise will become stronger and stronger.

In the past, relying on government, licensing, land resources and mineral resources to sell these things is not a skill.

In the future, the added value created on raw materials can survive in the market mechanism as long as the enterprise can produce value for a long time.

Four, pformation pains such as tooth extraction today, many people say that enterprises live pain, what is the concept of these pains? It is becoming more and more market-oriented.

On the one hand, the decline of the global economy, on the other hand, because your organizational culture and system can still live well in the past 10 years, but in the next 10 years, more and more

When the mechanism culture and talents and organizations are not suitable, they will die badly.

What we often consider and discuss is what kind of group system, culture and talents are needed for company development in the next 10 years.

Transformation is bound to have a price. It will hurt like pulling out a tooth, but it will hurt every day if you do not manage it, but it will not kill the dead, but it will make people die.

Therefore, we must have psychological preparation and tolerance for the pains brought by the reform.

The rankings of the Internet are changing every day, and so is BAT. We are worried every day.

Five, the crisis is in assessing the ability of CEO, if enterprises can withstand the long test, we must toss ourselves, do not go to the market.

So the crisis is bound to happen. When the crisis comes, it is not the employees who examine, but the ability to assess the CEO and whether the enterprise's original culture can be carried.

What does CEO do concretely?

When circumstances are good, we must be able to make judgments: what is bad and should be eliminated.

When the situation is bad, find out where the good opportunities are.

Employees are confident that you have to notice where the problem is, and when employees and markets are sad, you need to find out where the opportunities are.

This is the primary responsibility of CEO. It is a question that leaders must think about.

He is not going to think about these problems.

In general, it is the test of vision, mind and strength.

The "eye" refers to the perspective, depth and breadth of the problem; "bosom" is to contact more young people and listen to different opinions to broaden their thinking. Fighting ability means keeping optimistic. Even if we can see clearly the difficulties, we can remain calm, objective and optimistic.

It is more important to know what will make an enterprise die than to figure out the opportunity.

The difference between Alibaba and everyone is that we spend most of our time thinking about how to adapt to the future and how to adapt to the future.

Six, reform was forced out in 2012. Alibaba is on the rise.

When they plan for the company's budget, they come to my advice, and all profit indicators should be doubled.

But what is the number of recruits required to meet this requirement? The number of people who initially made the budget is more than 8700 people, and I think it can not be accepted; the second time I plan to do 7800 people, I still feel more; the last time I clap, say, "200 people!" as a result, all the indicators doubled, but the number of people reduced to 300 people.

But we must bear in mind that reform can not be carried out at a good time. Reform is forced out and innovation is forced out.

In such a bad situation today, when the reform comes to a stage of change, entrepreneurs can not hope that concrete measures of reform will appear in the next round of documents of the central government.

Alibaba did not wait until the central government issued a document allowing e-commerce to do so. The good companies in China and around the world did not arise because of the publication of documents.

Even when a document is issued to indicate the direction, it is time for "thousands of troops to cross a single log bridge".

This time

The probability of death in this market is very large, so the judgment of entrepreneurs' vision is very critical.

When the situation is good, we can lay stress on it.

I always think that repairing roofs is the most important thing in sunny days.

When the economic situation of the enterprise is good and the income is high, when the profit is high and the morale is high, it is time to reform the enterprise.

The better the situation, the more pressure I feel.

The greater the pressure is not the amount of years to be done, but what to dismantle, what to remove and what to turn off.

The best thing is right time.

You take a sleeping pill for a person who is physically weak. He can no longer wake up.

Seven, seize the first three draught, consumption pull.

This is a draught of consumption, which is extremely huge.

China's consumer market is extremely large today. This is unique and rare opportunity in the world.

I hope you will look at the consumer market first.

Only by understanding and examining the market and finding out the rules can we get up.

We all say that learning from the United States, but things in the United States do not necessarily come to China.

Why? Americans spend tomorrow's money. The Chinese spend yesterday's money. Americans invest very rationally and spend money very sensitionally. Chinese people are very sensitive to investment and spend money very rationally.

Americans do not understand China, but the Chinese study the United States all day long. Instead, they should understand themselves, understand human nature and understand the Chinese market.

From investment to consumption, the United States has gone through this stage, hoping that everyone will learn to consume.

A lot of the latest stuff is in movies and TV shows. Now we must understand the market and understand the young people's consumption.

Keep an eye on young people and focus on the future.

During the "double eleven" period, 75% of the businesses were new entities, which were not heard of 3 years ago, and these enterprises were completely in line with the consumption demand of new and new humans.

So it's not your entity, but your entity can't do it; it's not retail, but your family's retail business.

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The second draught is the draught of reform.

China is now in a very difficult position to reform. It is an opportunity to fight against corruption and eradicate poverty. We must see clearly these two great opportunities.

Because of reform and opening up, we only returned to the world second in 30 years.

The pressure of market pressure will bring about opportunities for reform, but do not wait for reform blindly. First, reform in enterprises and create reforms.

The third is the draught of technology.

Every revolution in technology takes place in the next 30 years.

This time, the Internet revolution is far more than we can imagine, whether it is Internet plus or Internet, but we are not fully prepared.

In this round of 20-30 years, enterprises will emerge one after another, and enterprises will emerge in an endless stream.

In the first industrial revolution, the business mode is the factory. The business model brought by the second energy revolution is the pformation of the company and the business model of the next thirty years.

The first technological revolution releases human power; the second is the release of the human's sustainable development ability, but no matter how it is, the pformation of the body.

The technological revolution brought about the company. This technological revolution brought about the phenomenon that the popularity rate of mobile phones among farmers and low-income people reached 90%.

In the decades of Internet entry, the precipitation of data collection has exceeded the collection of thousands of years.

This time is terrible. It brings about changes in intelligence and changes in the human brain.

Biotechnology, big data, cloud computing and human health requirements.

Eight, customer first.

Shareholders third in the DT era, all enterprises are pparent, all share, all enterprises must be different, these requirements from consumers, if not a consumer driven, around the consumer needs to the enterprise, it is difficult to survive.

Wall Street people think that any enterprise is the shareholder first, I do not deny the importance of shareholders, but among the three shareholders, employees and customers, I think employees create value, customers give money.

Only when customers are well served, he gives me money to make employees create value, and shareholders are naturally happy.

So everything has to revolve around customers, around consumers and around your God. This business will only have a chance in twenty-first Century.

The so-called reform is to adapt ourselves to the needs of consumers and meet their needs.

Nine, we must grasp the future to grasp the success of the future world will not be based on economies of scale, power and money and strength, but on the basis of knowledge, wisdom and innovation.

There was a lot of dirty horse manure on the road, so that everyone had a headache. When the car came out, there was no horse manure at all.

When all people focus on horse manure, some people turn their attention to cars.

Therefore, whoever can grasp the future will succeed.

Today, many enterprises are trying to solve today's problems and yesterday's problems, instead of thinking about how to solve tomorrow's problems.

The strategy is how our customers will go in the future and how our partners will go, and we must guard him at what draught.

When a forest meets a fire, do you chase fire or dig trenches to stop fire 50 kilometers away? Now many enterprises are solving yesterday and today's problems, instead of thinking about solving future problems.

I hope you can think in a forward-looking way, and enterprises must reflect on what their initial intentions are.

Suppose you were 10 years ago, what made you feel differently, so what do businesses have to do to live better in 10 years?

Ten, clear the key points, to cross the pain point enterprises to a certain extent to learn to give up.

Panic will only make you more confused.

To some extent, enterprises must learn to give up what they want, what they need and what they need.

In a bad situation, everyone is equal.

In the past, we should rely on relationships.

Every enterprise should not sum up what is wrong with external policies, but to sum up what is wrong with them, and then eliminate what should be eliminated.

The goal should be clear.

Calm down in difficult times.

Which departments have the best performance, then tilt the resources to these departments and tilt to tomorrow?

Every business has its own bright spot.

I hope every enterprise has its own feeling and wants to know where the pain is.

Having pain points is not necessarily a bad thing. It's good to cross over, as long as we want to be clear and willing to pay the price to cross the past.

Eleven, it is very important for enterprises to cultivate good internal organizations, talents and culture. This is the internal strength that needs to be cultivated when the situation is bad.

When Mao Zedong was in Yanan, he did three great things: the Anti Japanese military and Political University -- to train cadres and Yanan's unity of values and sense of mission in the rectification movement.

In the economic situation is not good, any enterprise should do these three things.

First, idealism continues to be optimistic about the future.

Think clearly that what enterprises do is what others do badly and what you do well, you rely on this.

Second, retraining cadres and employees.

Because when the situation is good, we need to rely on the operation of the market. When we are not good, we should calm down and learn management, learn organization and reorganize our employees. If we join the company when the situation is not good, we will make a clear decision.

Third, the nngu Bay will open up wasteland. Under this situation, we should keep a few acres of land well, and do well in agricultural production.

Twelve, mutagenesis of military revolution and innovation of enterprises, any military change is a trend of mutating you.

The US Army used the division as the combat system in the Second World War, and the battalion as the combat system in the Vietnam War. The Iraq war took the seven or eight person combat team as the special combat system.

This is the same for business philosophy, taking Uber as an example.

With dozens of individuals in the Chinese market, enterprises have been confused by the tens of thousands of enterprises in China.

Because previous large-scale operations were useless.

Enterprises always put resources on the first line that can hear the sound of guns, so that the first line of staff can innovate faster and lower the cost of innovation. Only in this way can they win.

The greatest invention of World War II was the birth of the carrier battle system. The carrier battle system was not the aircraft carrier itself, but the carrier aircraft on the carrier.

Therefore, enterprises should attach great importance to the construction of China and Taiwan, accelerate innovation and change, and the emergence of high technology will completely subvert the traditional Pyramid architecture system.

In the future, there will also be great changes in the concept of headquarters. Enterprises can absorb nutrition development in one place, but there is no need to set up headquarters here.

Global vision and local support.

Thirteen, restrain ourselves from going to the world market, such as battlefield, but not on the battlefield.

I hope you will spend more time on organizational change. Talent, innovation and culture should be combined. What kind of people do you believe will create a culture for them?

I hope you will pay more attention to the young people, because they have grasped the means of science and technology first than we do, and understand the future trend better than we do.

We have the courage to tolerate young people. We have the ability to fight and fight repeatedly.

The difference between professional boxers and amateur boxers is that they do not care about face. The boxers who are lying on the ground will think about getting up when they count up to eighth.

If you want to be clear and try again, don't start at once. People who fall off horseback will fall off immediately.

In the future, non-governmental business organizations will develop more and more. Business enterprises must have self-discipline. They must manage themselves and create their own industries.

In the past, the government formulated the rules of the game. Let's follow it. In the future, we will formulate the rules of the game and recommend it to the government, and suggest that the government establish our future industry system.

The four thing is, please hold on forever.

First, no bribes.

Two, do not evade taxes;

Three, no arrears of wages;

Four, no infringement.

This "four no" is our bottom line.

Only in this way can we set up our own industry standards.

Take advantage of this opportunity, learn more, think more, go out more, invest in yourself, invest in your employees, and turn around the village gate all day, which is also a village run enterprise.

The height of the boss's taste determines the height of staff's taste. The height of the staff's taste determines the height of the product's service quality.

Basically, I didn't stop in 2015. People thought what I was advocating, but actually, I was thinking about learning.

Looking at what the global business is doing may not necessarily make any business, but it is helpful to everyone and must have a world view.

Enterprises in the future must have global consciousness, and future enterprises must be responsible for them.

The more enterprises that can solve social problems, the more likely they will be successful.