Uniqo Is Desperately Expanding The Number Of Overseas Business Stores Over Japan

To achieve the medium term vision of becoming the world's largest apparel manufacturer and retailer, the fast selling group's UNIQLO is expanding desperately.

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As of the end of November, the number of overseas stores in UNIQLO has reached 864, exceeding the number of stores in 844 of the Japanese mainland.

In the 2015 fiscal year's annual report, UNIQLO said that as of August 2016, the total number of Fast Retailing Stores in the world will reach 3173, of which Japan's UNIQLO brand is Japan.

To reach 846, the number of overseas stores is 958.

In China, new stores will be added at the rate of 100 per year.

For Japan's local market, what UNIQLO is doing now is to pform old stores and focus on the development of e-commerce business.

In Japan, UNIQLO as a popular brand, early stores spread all over the major business circles, along the streets, subway stations and other crowded places. Many shops under the subway station have not met the existing standards from the area and layout.

Therefore, UNIQLO adopts the strategy of "dismantling the old to build new", and improves the average scale effect of stores by building large stores instead of the smaller ones.

According to the November performance data released by xungang group, due to the high temperature in mid November this year, the sales of products sold by UNIQLO in the past winter, such as functional underwear, HEATTECH and coats, were not ideal enough, resulting in the sales of existing stores in Japan in November, which fell by 8.9% compared with the same period last year, the first time in 4 months.

2015 double eleven period,

Tmall double eleven apparel sales champion.

For UNIQLO, Alibaba not only helped UNIQLO to develop online channels for sale in China, but also provided a large amount of market data for UNIQLO's online market channel sinking, which helped UNIQLO to choose physical stores more accurately, thus speeding up its development in Hua Kuozhang.

Overseas market, in 2001, UNIQLO opened the first overseas store in London, and now it has entered 16 countries and regions.

China has become the most important overseas market of UNIQLO. In the 2015 fiscal year, Greater China revenue increased 46.3% to 304 billion 400 million yen (16 billion 103 million yuan) compared with the same period last year, accounting for half of the total revenue from overseas markets, and operating profit increased by 66.1%, reaching 38 billion 600 million yen (about 2 billion 42 million yuan).

In the 2015 fiscal year ended August 31st, UNIQLO's revenue in the Japanese market increased 9% to 780 billion 100 million yen (41 billion 267 million yuan) compared with the same period last year, while the overseas market revenue amounted to 603 billion 600 million yen (about 31 billion 931 million yuan), a significant increase of 45.9% over the same period last year.