Global Luxury Brands Are Beginning To Realize That The Popularity Of South Korea Is All Around Asia.

Fashion is always looking for new economic and cultural hot spots. In the past year, the first line of fashion houses have focused their attention on Korea, and more precisely, Seoul.

In May this year, Karl Lagerfeld first held the Chanel 2015-2016 holiday Series in Seoul. Another luxury luxury Dior followed a 6 storeyed Qing Tan hole store. The following media, fashion personalities and movie celebrities brought the city's fashion soaring.

LVMH, a luxury group owned by Dior and Louis Vuitton, directly invested in Korean culture. Its private equity fund, L Capital, invested $80 million in entertainment in August last year to YG Entertainment, an entertainment entertainment company. The latter's signing artists include "bird's uncle" Psy and G-Dragon singing "Jiangnan Style".

These Korean wave stars can be said to be the makers of fashion trends. A Korean drama "you from the stars" Gianna Jun, a woman starring on the foot of a pair of 625 dollars Jimmy Choo sold off products in Asia, even rumors that she had painted Yves Saint Laurent lipstick quickly swept China.

"Global luxury brands are beginning to realize that the popularity of South Korea is all around. Asia " "The brand that once favored Hongkong or Singapore changed from 3 years ago to Korea," said Lie Sang-Bong, head of the Korean Fashion Designers Association.

In addition to the strong purchasing power of South Korea and its neighboring countries, the rising Korean design has become another major reason why the world's big names are gathered here. At the end of the fashion week in Seoul in October, the organizers not only invited various media and buyers from Europe and America, but also held a retrospective exhibition at the east gate design Plaza to celebrate the 50th anniversary of local designer Jin Teok. The Korean contemporary design pioneer is not only a frequent visitor to Paris fashion week, but also set up the Seoul Fashion Designers Association to support young designers.

Nonetheless, the brand name of the local designer brand on the T stage will be plummeted once it comes out of Asia. Before the interface, we interviewed Caroline Kim, the chief operating officer of WOOYOUNGMI, who was too British and American personal brand. She told us: "Korean high-end brands are really potential, but they always focus on the domestic market, no one is exploring outward, and they only know Korean customers."

The undeveloped fertile soil has attracted more and more international buyers through word of mouth. Netaporter, a luxury electric supplier, signed the Stevie J and Yoni P (SJYP), which is based in Seoul earlier this year. The reason why the buyer Linda Ayepee gives is that she can see her native design talent in it, and she recently unearthed a Korean brand.

Fashion Critic and Vogue fashion editor Suzy Menkes also took advantage of the momentum to elect Seoul as the venue for the next Kangtai Nash Global Luxury Summit. "I discovered that Luxury brand Take South Korea, especially Seoul as the center, people come shopping here. " She said.

Though from the aspect of body mass, The Republic of Korea The scale of the luxury goods market is only 10 billion 600 million US dollars, far less than China's $18 billion 500 million, but the twenty years of rapid economic growth make it the fourth most rapidly growing luxury market after India, mainland China and Hongkong.

Among them, Chinese and Japanese tourists are indispensable. According to the data released by the Korea Tourism Administration in February this year, the number of Chinese tourists who visited Korea last year surged 41.6%, reaching 6 million 127 thousand people, bringing the economic benefits of Korea up to 18 trillion and 600 billion won (about 105 billion 500 million yuan). In July, after the announcement of the MERS epidemic (the Middle East respiratory syndrome) in South Korea, Chinese tourists once again "contracted" the major duty-free counters in South Korea. The official data of Lotte duty-free store show that sales in September have risen by 90% over the same period last year.

After flying to Seoul fashion week, Natalie Kingham, a buyer of luxury electric business Matchesfashion, found that "this is a metropolis. Pedestrians in the streets are dressed very well, and the local have amazing design potential."

Using native designers in Britain and America: "Koreans are fearless about trying new things, and the younger generation is very sensitive to fashion trends." They can be said to be quite urgent. As a result, rapid digestion and decisive abandoning become the unique feature of Korean fashion industry. East Gate 24 hours rush production mode is the best portrayal: only provide star photos, second days you can get the same night to make the same clothes.