Keqiao: A "Cultural Whirlwind" In The "Textile Town"

Speaking of Keqiao, many people always think of "China Light Textile City" at the first time. Textile, printing and dyeing become the "pronoun" of Keqiao, and culture has always been regarded as a "soft rib" of Keqiao.

However, recently, Zhejiang has published 10 key counties (cities and districts) of the cultural industry, and Keqiao district is among them, which marks the development of the cultural industry in Zhejiang.

In recent years, Keqiao has vigorously promoted the integration, development and pformation of the cultural industry, showing a rapid development trend.

By the end of 2014, there were 5006 industrial units and 38 thousand and 500 employees, of which the added value of cultural industries was about 6 billion yuan.

From "selling cloth girl" to "Wen Chuang master"

"Thank you! The color prints you have designed for us are very satisfied with the foreign customers. We ordered 80 thousand Mi Inrob at once."

Fu Lin, a boss of a textile enterprise in Keqiao, holds a bunch of flowers, and delivers them to a beautiful young lady. She is Sheng Suying, chairman of Keqiao district color Textile Technology Co., Ltd., who has been a leader in the original flower design of China Textile City.

More than 10 years ago, more than 20 year old Sheng Suying and his husband ran a curtain and window shop in the textile city. In order to make the curtains designed with beautiful designs, Sheng Su went to Shanghai to study fabric design and independently designed all kinds of flowers, the curtains were especially popular.

After a taste of sweetness, the "girl selling cloth" in the textile city has a bold idea to turn off the busy shop in the old market and choose the fashion design business that is still unknown.

Sheng Suying added equipment, introduced advanced computer design software, recruited technicians, and set up "painted square" design studio.

In 2011, Sheng Suying set up a colorful Textile Technology Co., Ltd. on the basis of "painted square".

At present, her staff has gathered 40 designers, and each year designs over 10 thousand flowers and more than 1000 registered copyrights. The company provides design services for more than half of the textile and textile enterprises in China.

"The sales volume of printing factories means that the sales of grey fabrics have gone up, and the sales of clothing have naturally increased."

Sheng Suying said.

The company sells its products for about 8 million yuan a year, but through its original design, the added value of the product is increased by over 3 billion every year.

The bosses who earn money often express their gratitude to Sheng Suying for dinner and some gifts.

In order to avoid entertainment, Sheng Suying has an unwritten convention with her clients: if customers use her flower pattern and the cloth sells more than 100 thousand meters, let the customer send her a bunch of flowers.

In Sheng Suying's studio, "flowers do not thank" all year round, and customers are also famous for their "Hua Xianzi".

The culture of "textile town" is becoming more and more concentrated.

Recently, the main construction of the Ivy industry incubation park with a total investment of 200 million yuan is basically completed, and it is expected to be put into operation by the end of this year.

It is understood that the Ivy culture industry Incubation Park is a major cultural project in Keqiao district. It consists of art galleries, calligraphy and painting art research institutes, magazines and art networks.

"The Ivy culture industry incubator Park, based on Shaoxing's profound cultural heritage, hopes to attract more contemporary calligraphers and calligraphers to promote the prosperity of Keqiao's calligraphy and painting culture industry."

Ruan Yonghua, general manager of ivy culture Investment Co., Ltd., said that 8 of the company's shareholders were formerly engaged in textile printing and dyeing enterprises.

In recent years, the competition among textile enterprises is becoming increasingly fierce, and the advantages of sustainable development of cultural industry are increasingly obvious.

"In October of this year, the 52 episode animated TV series" pig pig "will be broadcast on CCTV children's channel. This is the third season. The first two seasons after CCTV broadcast are very high ratings.

This year, the animated film produced by the company, the dream of big pig and big movie "big cap" insurance, has been sold well in the national theaters.

Gao Zhixiang, the responsible person of Zhejiang Huantai Culture Communication Co., Ltd., said that the company is a newly introduced cultural enterprise by Keqiao district government in recent years. In a short span of two years, many cartoons and films have been completed.

It is understood that at present, Keqiao's 23 major cultural industry projects in the region, with a total investment of over 20 billion yuan.

With the Ivy cultural industry incubator Park, the "world China pot culture" private museum, the Oriental landscape international business leisure center and Qi Xian Yang Shan large tourism cultural complex and other projects settled in succession, a batch of cultural projects started to compete, and the cultural industry has gradually become a new engine for Keqiao's economic pformation and upgrading.

"In the future, Keqiao will further promote the development of cultural, creative, entertainment, film and television industries and other industries, and strive to make the cultural industry an important pillar industry.

After that, the cultural flavor of "textile town" will become more and more concentrated.

Miu Shuixiang, Vice Minister of Propaganda Department of Keqiao District Committee, confidently said.