Instagram Shows That LV And Nike Are The Real Winners.
Digital Luxury Group took stock of all the brands on Instagram, and the results show that the number of fans is far superior to that of other brands in terms of the number of fans.
Fashion brand
Behind them are accessories, watches and car brands.
Among them, Louis Vuitton has the most fans, 5 million 750 thousand of which are Chanel and red shoes Louboutin, and two brands have 5 million 210 thousand and 4 million 700 thousand fans respectively.
It is interesting that each research report has different research dimensions.
In the report of Macy 's, the number of posts with Nike as the theme tag on Instagram is the most, followed by Prada and Dior.
Meanwhile, Macy s, the largest chain corporation in the US, has made a very similar report.
However, this report has studied only fashion brands on Instagram, and the list is still "fans quantity" and "interaction".
Unlike Digital Luxury Group, the most popular fashion brand in Macy 's is not luxury, but sports brand Nike.
Nike, which has an annual income of $30 billion 600 million, has 4 million 700 thousand fans on Instagram.
Ranked second is Adidas original, ranked third in Louis Vuitton.
Although the results are different, Louis Vuitton still sits in the front row.
Let's take a look at these brands.
Account interaction.
In terms of the number of interaction, designer brand is highly influential, but it is obvious that netizens enjoy the world famous cars in Instagram Tucao.
There is a hypothesis that there are many accounts on Nike on Instagram, including
Nike
Nikewomen, Nikesports, Nikerunning, Nikelab, Nikefootball and more than ten accounts.
Of course, this will increase the number of Nike posting. However, the sports brand Adidas now ranked third in the US seems to have adopted the same Instagram game. Adidas's account on Instagram has Adidasshoops, Adidasorignals, Adidasfootball and Adidassuk.
But there are still not many Nike posts that contain Adidas.
It needs to be pointed out that the time of the two reports was not consistent. The Macy 's report numbers were as of July 21, 2015, and the data of Digital Luxury Group were in June 2015.
Inevitably, there will be discrepancies.
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