Development Status And Trend Of O2O Platform For Fabric Industry

First, the status quo and development trend of fabric industry

China is the largest textile and garment producer, exporter and consumer country in the world. Its fiber processing volume exceeds half of the world's total, and its textile and clothing exports account for the world's 1/3.

According to the report released by Bo's data, the output of cloth in China reached 70 billion 360 million meters in 2014. According to the China intelligence network, the production of cloth was 33 billion 366 million meters in 2015 and 3.61% in 2015. This set of data shows that China's fabric trading market has huge capacity.

In addition, with the increase of the Chinese government Textile and clothing With the adjustment of industrial structure, a large number of fabric enterprises, especially printing and dyeing enterprises, have to close their fabrics and stop production. Textile and garment industry overstock a large number of fabric inventory, forming a huge spot supply market.

One of the characteristics of the textile and garment industry is the long industrial chain, which creates an important contradiction, that is, the contradiction between the long period of production and sale of fabrics and the fast fashion of clothing. Specifically, the order purchase mode of fabrics can not meet the needs of fast fashion.

In this way, fast fashion has spawned an exuberant spot trading. Spot trading can meet the basic requirements of fast fashion "small batch and short delivery period". However, the main selling mode of China's fabric merchants is still very traditional, mainly the three modes of agency, distribution and direct sale, and its promotion mode is also very simple.

Therefore, the backward sales and promotion mode of fabric business has restricted the active and healthy development of spot trading market to some extent.

In this industry context, the Internet plus and fabric O2O platform has become an effective solution to release fast fashion trading demand and digest fabric manufacturers' overcapacity inventory.

Two. Development status and trend of O2O in fabric industry

The Internet of fabric industry started from the comprehensive B2B platform, such as Alibaba fabric trading platform, China manufacturing network, China Textile City and so on. The B2B platform of many fabric enterprises or traders' official website is mainly the information display of enterprises and products, just stay in the superficial layer of supply chain demand, and the other key links are completed online.

This is because the fabric industry is different from the clothing industry. Fabric industry There is no strong sense of brand. When choosing clothes, clothing Brand Company does not make purchase decisions based on fabric brand. Usually, designers are based on fabric design, touch, style, etc., according to the quality and price of fabrics, and the two party's comprehensive opinions make the final decision. The process of purchasing fabrics is difficult to standardize. It includes designers. Fashion trend The perceptual understanding and grasp of design topics also include the rational control of the quality and cost of the material for the purchasing staff, and even the consideration of the sales volume of the product or merchandiser.

Since 2014, there have been various O2O platforms for buying and selling fabrics in the market. They can not completely solve the problem of fabric purchase online by one-stop mode. The O2O platform of most fabrics only realizes the transformation of the traditional information platform from the PC terminal to the mobile terminal. The main function of the mobile terminal is still the information display of fabric enterprises and products.