"Thigh" Has Become A Common Means Of Fast Fashion.

With the recognition of Chinese consumers for fast fashion brands, such as ZARA, H&M, UNIQLO, C&A and other brands are everywhere in the country, but the fast fashion brands that rely solely on chain replication will not be able to see the future.

Yang Dayun believes that in the past, the high growth of domestic economy and the oversupply of commercial real estate led to the rapid growth of foreign fast fashion brands, both in terms of performance and storefronts.

"The reason is that fast fashion brands, which rely on large-scale replication, are unable to meet the demand of the market under the tide of the Internet. Street brands, brand names that focus on popularity and personalization, and even small brands that focus on unique design will be sought after by young consumers.

In addition, the rise of China's local cultural brands will also become an important force to attack fast fashion brands abroad.

After the handover designer Jil Sander, Japan's fast fashion brand UNIQLO announces the "Uniqlo and Lemaire" series of clothing, which is co operating with Christophe Lemaire, the former design director of Hermes, to show in Paris's high fashion week.

It is understood that the series includes 55 styles, including 30 women's wear and 25 men's wear. The latest sale will be on sale in October this year, and the price will be about 136.5-1240 yuan.

The North Institute of Commerce believes that the move is more about brand competition, and the fast fashion chain will soon enter a slow growth stage.

In the fast fashion field, a series of cooperative enterprises are listed in a few ways.

H&M, after co operating with Alexander Wang last year, has launched eleventh cooperation series with the French luxury brand Balmain creative director Olivier Rousteing, and GAP has launched GAP REMIX Project products across the border with 10 Fashion artists last year.

But for ZARA, after the 2012 joint Dior former designer John Galliano, there was little cooperation.

Winning attention has become the biggest driving force for the designers of fast fashion brands.

Yang Dayun, President of excellent international fashion brand investment company, told the Beijing Commercial Daily reporter that the fashion brands such as UNIQLO, H&M and so on chose the form of joint. The purpose is not to increase sales, but to enhance the brand's concern, so that more users will know that the brand changes its style at all times to enhance brand value.

"Compared to H&M, UNIQLO is more popular fashion, ZARA has been positioning the street fashion, all kinds of fashion styles can be launched the fastest time."

Prior to this, H&M and Alexander Wang's joint sales site was a grand occasion.

At that time, Beijing Commercial Daily reporters at the scene saw that although the series clothing was not cheap, small to short vest, big down clothing, the price range from 349-3490 yuan, but there are still a lot of customers who can not queue up for cattle to grab high priced goods.

At that time, a black Fan Bingbing passed through the publicity period.

The price was 2349 yuan, and after being grabbed, the cattle were sold at 3 times the original price or more than 7000 yuan.

At the scene, several consumers told reporters that instead of rushing toward H&M, they rushed.

。

Alexander Wang is the brand name of New York's famous Chinese designer who was founded in 2004. Its design talent has been recognized in Europe and is popular among popular stars. Women's wear and accessories sales performance has always been good.

But Alexander Wang

The price is not bad, the coat is in the range of 5000-2 yuan, T-shirts and shirts are about 2000-4000 yuan, and the leather bags are around 10000 yuan.

"This time, H&M fans are all fans of Alexander Wang. For them, the price of this cooperation series is only 1/10-1/5 of the original price of the brand."

A fashion blogger says that for Alexander Wang, the price is still affordable.