Leather Industry Is The Most Competitive Industry In The World.

China's leather industry is not short of leading enterprises, but because of its unique characteristics of strong grass-roots, the overall industry innovation consciousness is not strong. Most enterprises still stay in the stage of re imitation sales and light R & D design, and lack of competitiveness in the international market.

The world has sent the title of "manufacturing power" to our country.

How to pform? Brand and technology are the prerequisites for pformation.

Chinese leather enterprises need to use cultural creativity to enhance brand influence, so as to shift to higher value-added industrial chain links such as planning, creativity, packaging, sales and brand.

The power of technology is to enable enterprises to be rooted in the market.

We must give up the idea of re imitation of sales and neglect of R & D design, instead of focusing on R & D and marketing.

Only by having brand and technology can we get the highest profit through the competition in the upstream industry chain.

The title of "manufacturing power" indicates that our leather industry is even

Disadvantages: R & D and design.

The dilemma of reality has greatly stimulated the nerves of China's vast leather enterprises, and they are deeply aware of the "bottleneck" of manufacturing.

How to make our leather industry remain competitive in the world can only be solved by pformation.

Of course, besides the constant self-improvement and practice of enterprises, the government's help is also essential.

The government should focus its support on the two parts of independent innovation and enterprise promotion, and provide corresponding help to the leather industry for the development of modern logistics, financial services, tourism, cultural creativity and professional market, and the construction of scientific research institutions, and the operation of overseas brands.

Coupled with the wave of big data,

More and more attention has been paid to the industry.

And the rise of e-commerce will naturally help to narrow the gap between China's leather industry and the international market.

Based on our brand positioning and market orientation, China's leather enterprises can integrate new resources and create a complete and mature terminal marketing system in order to maximize the social benefits of brand value-added and brand marketing.

Since the reform and opening up, economic progress has been made in China.

It has also been developing at an unprecedented rate.

However, with the continuous development of the economy, the difficulties are followed. The appreciation of the renminbi, the raw materials and the labor cost have been greatly improved. The economy of the developed countries in Europe and America has also begun to be hit, and the import demand has gradually weakened.

At the same time, many leather enterprises in China have abandoned products and technology innovation, and have gone against the standard line of operation, causing the leather industry to fall into vicious competition. The added value of products has been decreasing, and the market share has gradually been lost.

Many leather enterprises are hovering around the edge of life and death. Many smaller businesses and small workshops are unable to withstand the test and go bankrupt.