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Card Slave Road To Invest Money To Invest In Fashionable Buyer Shop O2O Project

2015/6/11 22:42:00 73

Card Slave RoadInvestmentFashion Buyer ShopO2O Project

Nearly three months after the suspension, Carlo NDI road announced a fixed increase plan today. The company intends to increase its stock price by no more than 75 million shares at a price of 15.25 yuan / share. The fund-raising will not exceed 1 billion 143 million yuan to invest in the "fashionable buyer shop O2O project", "Italy LEVITAS S.P.A.51% equity acquisition and Dirk Bikkembergs brand marketing network construction project", and the rest will be used to repay bank loans and replenish liquidity.

According to the plan, the company will issue the first phase of the employee stock ownership plan, which is set up by Haitong Securities Asset Management Co., Ltd. to set up Haitong information management - 1 asset management plan of the card slave road.

Hua Yin Wu

, Jiangde lake, Li Enping, Angie Hou, Dongguan long venture investment bank (limited partnership), Guangzhou Reed Jinsheng investment management partnership (limited partnership), Liang Meiling, Hu Weihong, Kou Fengying and other ten specific investors, lock up period is 36 months.

After the issue is completed, the controlling shareholder and the actual controller remain unchanged.

The card slave road is currently being planned to use 443 million yuan for "

Fashion buyer shop O2O project

"

The project mainly includes online fashion e-commerce platform and offline fashion buyer shop, and is unified through O2O business mode. Through the construction of the project, the company will build the global fashion chain of cunndi fashion group around the "Internet +" background.

Among them fashion

Electronic Commerce

The construction period of the platform project is 24 months, and the annual sales revenue will be about 241 million yuan after completion. The construction period of the fashionable buyer shop will be 24 months, and the average annual sales revenue will be about 362 million yuan after completion.

In addition, the company intends to use 341 million 140 thousand yuan for "Italy LEVITAS S.P.A.51% equity acquisition and Dirk Bikkembergs brand marketing network construction project".

According to the introduction, LEVITAS is mainly engaged in the design, brand promotion and authorization of Dirk Bikkembergs, a high-end sports brand.

The brand marketing network construction project aims to build about 20 Dirk Bikkembergs brand flagship stores in Beijing and Shanghai. At the same time, it will vigorously develop brand dealer authorization and actively develop online sales business through O2O fashion business mode.

The company said that after the completion of the non-public offering, the company could improve the company's online and offline sales channels, enhance the level of informatization of the entire supply chain, and accelerate the pformation of the company in O2O through the implementation of the fashionable buyer's shop O2O project.


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