American Outdoor Consumers Are More Widespread.

In order to relax and exercise, outdoor consumers have a variety of motivations for outdoor activities. They feel that the greatest benefits they can bring to the outside world is to enjoy the sunshine, breathe fresh air, enjoy their family happiness and find pleasure. Another important reason is that the outdoor threshold is very low. Only 11-12% of outdoor consumers think this requirement is too high: they need enough free time and the cost of outdoor activities.

In the United States, about 198 million of the 18-65 year old adults, 60% of whom meet the definition of outdoor consumers, are as follows: outdoor activities at least once a week; at least one traditional or non-traditional outdoor activity in the past year; buying clothing, footwear, equipment or technology for outdoor activities.

In terms of population,

The outdoor consumers are far more extensive and more active than the traditional target groups in outdoor industries. About half of them are women. The 25-44 year olds occupy almost half of the population, more than 1/3 are ethnic minorities, and 1/3 live in the south.

It is worth mentioning that more than 30% of outdoor consumers say they are interested in trying out fresh outdoor activities, and they are trying to spend more time outdoors.

43% of the outdoors

There are children at home, and they believe they are training the next generation of outdoor consumers.

Most of them think it's natural for children to play outdoors, and they encourage children to do so for their physical and mental health.

Even if they take part in most traditional outdoor sports such as swimming, running, road riding and hiking, outdoor consumers do not define themselves as specific outdoor sports enthusiasts.

That is to say, the meaning of outdoor sports is more extensive. In fact, almost all outdoor consumers take part in non-traditional outdoor activities, which include relaxation, picnic barbecue, aimless walking or directional hiking.

For today's consumers,

It is the most basic social activity.

Friends, other important people and children have a key influence on people's entry into the open air, and basically these people take part in outdoor activities. Only 20% of outdoor consumers take part in it alone.

In addition, 70% of outdoor consumers use outdoor related technology. Some of them use these technologies to make their outdoor experience more sociable: when they are outdoors, smart phones keep them in touch and share their outdoor life with others in Facebook, Twitter and other social media.

YouTube is the most commonly used tool for outdoor consumers to understand and learn a new outdoor activity. Google is most often used to discover new places.