Guangdong Industry Association Organizes Enterprises To Build Sales Bases In Second Tier Cities.
Insiders say that clothing wholesale will only be more difficult year by year. At present, the Guangzhou and Shanghai online stores and the whole industry and merchants are joining the two or three tier cities. All these ways are providing new ideas for the development of clothing in Guangzhou.
Guangdong Garment Industry Association
Secretary General Lu Xiuhuai said that the recent downturn in the clothing industry is a fact. The profit from the wholesale clothing business is getting thinner and thinner. It is unlikely that there will be a significant increase in the next few years.
Trade associations are using various means to help enterprises expand their sales.
First of all, we will promote the export of Guangdong and Guangdong products through the interaction between online and offline activities and the activities of the whole industry.
At the same time, it also organizes the enterprises with certain capital strength in the industry to invest in the second tier cities' investment and construction sales bases, or shopping malls or wholesale markets, and use local ones.
Resources
Lay new channels.
Besides,
association
It also encourages enterprises and brands to advance to the two or three tier cities, establish two level wholesale and even three level wholesale, and further channel the commodities and commodities to small cities and towns.
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Wei Jia dress is the main national costume. Such subdivision and vertical tillage make it get new development.
Responsible person Wu Zhishen said that although the wholesale clothing declined year by year, but the brand can still maintain a certain growth, the average annual shipments in the Guangzhou professional market value of up to 30 million.
Because of their unique style and the main attack on the Bohemia style, there is not much competition in the market, and the impact of the electricity supplier is even less. Therefore, at the wholesale level, the quantity and price can remain stable.
At present, it is mainly exported to northern regions such as Inner Mongolia and Xinjiang.
Wu Zhishen said that as a traditional clothing wholesale, they tend to find a general agent in every large area and enter the local market with traditional distribution mode.
And because of the protection of the market and price, they are no longer soliciting agents in the same area, and are fully responsible by a general agent.
Therefore, in screening cooperative dealers, Wu Zhishen set a relatively high threshold.
"We must first look at the strength of the other party and have the right to speak in the locals. It is impossible to cooperate with the" scattered small "merchants as before.
He said that he had identified 5 powerful dealers in Shandong and was organizing them to conduct PK, and to see the sincerity of the other side, whether they would be willing to put resources on Bohemia clothing and expand their channels.
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