Apparel Industry Is Expected To Welcome The Turning Point Of Performance

According to the data of 79 listed garment and textile enterprises, the clothing and textile industry in 2009 has a higher profit and a 61.2% increase in performance. In 2010, some sporting goods brands increased, and net profit increased, and the performance growth ratio decreased. In 2011, it continued to decline. In 2012, the figure was -15.97%, 2013 improved, and the performance increased by 5%, which was not enough to pay bank interest. In 2014, ten textile and garment enterprises announced their performance (up to March 23rd), with an average net profit of 46% and an increase of 118%, which is mainly due to the growth of the performance of Yu Hai Lan's home.

Senior analyst Zhang Xi Ying It is believed that the overall fundamentals of the textile industry in 2015 have been improving as a whole, and cotton prices have been significantly downward since the 9 cotton market was launched last year, so as to digest the inventory and place orders cautiously, and some orders were transferred to 2015 (superimposed replenishment demand).

He believes that the apparel industry has been in the end of inventory, 2015 is expected to recover at the bottom, the order data will also show that most of the leading enterprises in autumn and winter in 2014 and 2015 in spring and summer. Order-placing meeting They are enjoying positive growth, including casual wear and leisure wear. Home textile industry In 2014, the turning point of performance has come to an end.

From the perspective of the textile and apparel industry, the bottom of the textile industry's revenue growth appeared in the second half of 2012, and began to recover in 2013. Sales revenue and net profit continued to grow. At the bottom of 2014, the growth rate of the garment industry was still in the process of bottom up and the fluctuation of net profit was even greater.

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Recently, the workers of Putian Xinlong shoe industry Co., Ltd. are busy, and they are intensifying production of orders for sports shoes such as PUMA. As a member of the first phalanx of Putian shoe enterprises, Xinlong produced about 8 million pairs of shoes in 2014, because the number of orders was adequate, and its tax increased from 20 million 840 thousand yuan in 2013 to 56 million 410 thousand yuan in 2014.

The amount of tax increase is more than that of Xinlong. According to the statistics of tax department, the number of tax paid enterprises in Putian has increased to 7 yuan from 30 million in 2013 to 10 in 2014. The number of enterprises exceeding 50 million yuan increased from 2 to 6, and the old brand shoe enterprise of NIKE brand OEM has exceeded 100 million yuan. Behind the growth of the tax amount is the counter trend growth of orders and output value. Putian Footwear Association Secretary General Wang Dechun said.

Statistics show that in 2014, Putian's 229 shoe manufacturers above Designated Size realized output value of 51 billion 588 million yuan, up 13.9% over the same period last year. The industry generally believes that the main reason for the rapid growth is that after the transformation of industries such as Guangdong and Dongguan, a large part of shoe orders were transferred to Putian, while local shoe companies seized this rare opportunity.

"To seize opportunities is mainly due to high quality standards and gradually improved industry matching." Gong Feng, director of the economic operation section of Putian economic and Trade Commission, said that the footwear industry in Putian had absorbed the strict quality standards of Taiwan factories at the beginning of its manufacturing process, and the shoemaking level was among the best in the industry. It has just been rated as the national demonstration zone for the quality and safety of exported industrial products. In addition, the industry of local shoe upper and sole processing is relatively adequate. Only more than 1000 shoe processing enterprises are available, so after receiving orders, they can quickly organize production so that customers can confidently place their orders in Putian.

"From the perspective of enterprises, only by persisting in running factories and managing steadily can we get opportunities." Yao Jinhai, chairman of Yifeng footwear industry, said that his company had been founded for 20 years. Although the situation was tense in the past few years, it did not blindly change careers. "Last year, about 6000000 pairs of shoes for OEM production in Europe and the United States grew by 20% over the same period last year. From the order this year, it can still increase by more than 10%.

In the face of unexpected opportunities, the footwear industry association and other industry platforms also played a role. It is understood that last year, an enterprise received 100 thousand pairs of shoes orders, due to unexpected reasons can not be completed on time, if the time of delivery is not defaulted, the last 8000 pairs of shoes can only be transported by air, and the freight rate is 20 times as much as shipping. "Enterprises to the Association for help, we released information, dozens of enterprises are willing to help production, and finally choose a cooperation, ahead of schedule to complete the task." Wang Dechun said that there were few exchanges between enterprises in the past. In the future, we should vigorously promote the vertical integration of industrial chains and horizontal collaboration among enterprises.