Investigate The Market And Prepare For The Selection Of Business Circles.

In analyzing business circles and investigating competitive stores, investors in clothing stores need to thoroughly analyze whether their clothing stores are similar to nearby stores because of the same function of commodity content, and whether they have a negative impact on the proximity and mutual containment, we need to consider whether we can increase the attractiveness of this region through mutual cooperation.

The location before opening a clothing store is very important, which is important to determine the survival of a business.

Now let's see how to choose a clothing store.

For example, if there are many leisure around

Shops, at this level of casual wear competition will naturally be more intense, then it can be misplaced, the goal of locking in ladies wear or professional wear, the effect may be better; for example, if the survey shows that consumers here prefer Shanghai brand, do not like Wenzhou brand, then priority can be given.

Shanghai brand.

After all these questions are clear, we can look for the source of goods in a targeted way.

At the clothing store

Before, the first thing to be determined is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer group, the clothing store in Xidan is better than in East Fourth.

Although it is also a bustling commercial street, most of the clothing stores in the East Fourth area are mainly white collar women around 25-30 years old. Their products are of excellent quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

If you can't find the right store in your favorite location, you can try to share it with others.

In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the customer attributes are identical and the products can complement each other.

Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.

As we all know, opening a clothing store involves many aspects such as site selection, decoration, purchase, financial management and so on.

Therefore, when a shop owner opens a shop, he must not think it is easy to open a shop, but he lacks comprehensive thinking.

Especially in the site selection, we must choose well.