Rules Of Display Based On Themes

The vitality of monopoly stores lies in creating space for people to imagine. Therefore, merchandising is a very important topic.

The so-called main display is to create a life scene in the store so that customers can feel at home and feel free to choose or appreciate.

(1)

The determination.

When we define the theme, we should carry out various research and thinking. On the one hand, we must reflect the purpose and characteristics of the store, and on the other hand, we must cater for the trend of the times.

For example, when a time shop chooses the theme of leisure, then the choice of goods should be natural, relaxed and leisurely. The shop display highlights leisure and sports clothing.

If the stores are large, they can arrange a number of leisure scenes, such as ballroom scenes, skiing scenes, salon scenes, etc.

Arouse customer interest.

(2) excavation of themes.

The thematic display of the exclusive store needs to be explored, and it will be slightly better in competition than in the other.

There is an ordinary flower shop in Japan, which sells various kinds of flowers and storefront.

There is nothing like two other florists, and the business is in a moderate state.

This shopkeeper likes roses very much. He changed the florist into a shop that sells roses, which is different from other florists.

There are 10 to 20 rare roses called "blue dreams" in the shop.

The characteristics of the flower shop attracted many customers, but the need for rose flowers in the business circle was limited, so the shopkeepers collected all kinds of goods with rosette patterns, such as tablecloths, cushions, plates, and small ornaments, and sold them all in the storefront.

This method not only attracts customers who are interested in rose flowers, but also makes the customers who do not understand the rose flowers discover the charm of this flower.

(3) the performance of the theme.

Besides the shelves, models, samples, space and other hardware facilities, the theme of the exclusive store should also pay attention to the atmosphere and style presented.

for example

Food stores should pay attention to cleanliness and hygiene; electrical shops should show elegance and magnificence; watch shops should show the connection between life and time.

Even if it is a clothing store, the display of goods should be different because of different grades.

To run popular clothing, we should avoid the display of luxury and luxury, and avoid wearing ordinary clothing models.

In short, the form of expression should be consistent with the theme so as to form characteristics and be loved by customers.

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Apart from considering the commodity factor, the display of the exclusive store should also pay attention to the convenience of the customers.

(1) purchase at one time.

For the convenience of purchase, the interrelated commodities should be displayed near the display.

For example, shirts, trousers, ties, leather shoes and belts should be placed next to each other so that customers can buy the goods they need in the smallest space.

(2) the fastest shopping.

In order to make the customer spend less time to complete the purchase, the merchandising should match the purchase efficiency.

The establishment of a cash register near the sales area can save customers' time to walk around; the mobile display cabinet can receive more customers; the use of multi-storey counters can make use of the upper and lower space to display more products, and reduce the time for the store staff to go to the warehouse to pick up goods.