China Fashion Design Highly Innovates Industrial Chain Optimization Pattern To Meet Height

This year, Chinese fashion design Ushered in a brand new development. The increasingly intense design of China International Fashion Week presents a feast, the maturity and progress of designer brands on different sales platforms, and the new Chinese style design fever caused by integrated smart -APEC leader clothing "new suit" is not diminished, which is enough to witness and interpret the 2014 of Chinese fashion design.

　　 Industrial chain collaborative innovation ushering in new heights

On the evening of November 10, 2014, the leaders of the 21 economies dressed in "new suits" presented gracefully in the water cube of Beijing, so that every member of the APEC team was exulting and encouraging the design of "new suit" to show their heads in front of the international lens. Behind this glory is the result of concerted efforts of designers, colleges, enterprises and other sectors.

In 2014, Liu Yuanfeng, member of the leading group office of Beijing preparatory work, vice chairman of the China Fashion Designers Association and President of Beijing Institute Of Fashion Technology, said that the APEC leader's costume design and production work was officially launched in late December 2013. The Beijing APEC preparatory work leading group office directed the design invitation letter to 70 national enterprises, 259 designers and 18 college fashion designers.

In late February 2014, 455 design manuscripts came from all over the country and concentrated on the Beijing Institute Of Fashion Technology, which carried out specific tasks. In March 8th, in the first round of evaluation, 60 design manuscripts came to the fore. In early March, the confirmation letter was sent from the jury. The designer of the confirmation letter should start making samples. In late August, the leaders and spouse costumes were finally confirmed, and then the clothing entered the tense production process. At the end of October, more than 40 garments of leaders and spouses of 21 economies came out.

It is no wonder that one year, repeated modification and meticulous production, no wonder, on the day of the final announcement in November 10th, many designers and fabric suppliers were all excited and excited.

Sun Ruizhe, vice president of China Textile Industry Federation, said that the design of APEC clothing is a typical example of collaborative innovation in industrial chain. On the one hand, the designer is shown in the media, but on the other hand, behind every designer is a very large upstream fabric team, dozens of enterprises, and designers work together to perfect the way of industrial chain collaborative innovation. This innovative way has been explored by us over the past few years.

In fact, not only is this APEC meeting, but the cooperation between designers and fabric suppliers has already been integrated in the China fashion week. "We are now studying the" 13th Five-Year plan ". In fact, many Chinese textile and garment SMEs, including how to realize the transformation of China's textile industry to the competitive edge of innovation elements, is the key to the future development. The textile industry takes small and medium-sized enterprises as the main body, and the uncertain factors such as the price fluctuation of raw materials such as cotton and chemical fiber make the development of enterprises face more challenges. Collaborative innovation is a very good direction, but how we do it concretely, how to effectively integrate the vertical and horizontal industrial chain is also our constant exploration. Sun Ruizhe said.

{page_break}

　　 New opportunities for China's design development

At present, the downward pressure of China's garment industry is enormous. It is not only a problem of the market, but also a problem of industrial structure. The phenomenon of overcapacity and homogenization is serious. The appearance of "new suit" provided great opportunities for the transformation and upgrading of the garment industry and the improvement of the innovative ability of fashion design.

Li DQI, chairman of the China Fashion Designers Association, has been advocating the blending of Chinese ancient culture and modern design. He summed up the design of APEC conference leaders' clothing. He said that this success is the embodiment of national cultural soft power, a rare development opportunity for China's garment industry, and a need to revitalize the market as well as a need for transformation and upgrading of the garment industry.

" Clothing design We need to innovate. In designing innovation, we should give up the layout of cut and paste symbols, study Chinese culture deeply, and melt Chinese culture into modern design. The new suit is a concept, style and type, rather than a specific style, material and elements. It is a new design that can reflect the characteristics of Chinese culture. It has a very broad space for innovation. It is an introduction, inspiration and direction. Every designer and brand should carry out in-depth design research and innovation for the target market of the brand. "

Wu Jianhua, chairman of the APEC leadership clothing material supplier, Jiangsu Dingsheng silk Co., Ltd., told reporters that at present, the production of song brocade fabrics is not enough to meet the market demand even if the three shifts are not enough. Every day, people coming to consult and negotiate with each other continue to come in an endless stream. The company has already stopped sampling the new brocade fabrics of new customers. At the same time, the Jiangsu provincial government and the Suzhou municipal government announced the radiation effect of the "new suit" and announced that they would vigorously support the development of silk enterprises such as the heyday and so on, so as to solve practical difficulties for enterprises.

At the same time, Lu Jianping, general manager of Tianyi textile, Zhejiang, a famous fabric supplier in China, told the magazine that the success of the "new suit" has brought an upsurge. Many buyers have come to consult. Even men's clothing companies such as wedding birds seldom producing Chinese clothing have urged fabric suppliers to jointly develop Chinese fabrics to meet the needs of the market.

In the face of severe challenges in the apparel industry, the success of "new suit" has given the market a sluggish market, and many designer brands have launched the design of Chinese clothing in shops. For the use of excellent elements of traditional Chinese clothing culture, a large number of world-class and state-level intangible cultural heritage has been inherited and innovating, once again pushed to a new height.

"For designers, APEC is a golden opportunity for people inside and outside to understand the work of fashion designers. APEC clothing design shows the elements of traditional Chinese culture and helps consumers understand the re creation of Chinese traditional technology driven by high technology. Zhang Zhifeng, founder and artistic director of NE TIGER brand, said that this also helped the masses of consumers understand, accept and choose the Chinese local design, and the "right of speech" has improved. "APEC's Chinese costume is not only an interpretation of the global fashion language, but also a heritage and promotion of the culture of the Chinese people. It can be said that this is a declaration of Chinese design to the world, which means the infinite future and infinite possibilities of Chinese fashion design.

In fact, France, South Korea and other countries have taken the initiative to sell their excellent brands at international conferences. This APEC brings Chinese elements and products onto the international stage, and the government is more authoritative and discourse power. With this opportunity, the internationalization of China's garment industry will take a new step. Zhou Ting, President of the Institute of wealth quality, said.

Indeed, to promote the Chinese design after "new suit" and "new suit", we need to play the role of the government, industry, universities, enterprises and designers. It is an important way for contemporary designers to seek self breakthroughs to activate the national memory and innovative vitality flowing in Chinese blood through traditional clothing carriers. Of course, we should not limit ourselves to this aspect.

"In fact, over the years we have been talking about Chinese elements, but we have not really used the Chinese elements well, I think this time. APEC's costume design It is a good attempt. It will let our Chinese designers see the design in a more open and diversified perspective. Whether it is national or world, only satisfying the needs of the masses and meeting the needs of the masses can be acceptable to the public. Chen Yehuai, chief designer of the GRACE CHEN senior custom studio, said Chinese American designer.