Window Display: Moving Men With Details

In order to prove this to reporters, Hao Minmei talked about a "run alone" incident she saw a few days ago. At that time, a man and a friend came to the shop. A salesman was very active, helping the customer get several clothes, and constantly evaluating the collocation of the male customers. The shop assistant has been talking about his views and even sometimes disagreements with her partner, although the clerk has been honest and spent a lot of time in the process, but it ends with a failure.

"In the process, the male customer basically said nothing but played the clothes rack. And that shopping guide blindly persuaded male customers to make choices, and even disagreed with their female customers, which is the root cause of failure. Hao Minmei said that no woman is willing to be questioned about her aesthetics, especially when she is shopping with her boyfriend. When a man and a woman enter the men's clothing shop together, the focus of the shopping guide should be on the female customers.

"The wise move at this time is to say less about your point of view and observe the reaction of the female companion. When the female partner looks at a certain style, she must be sure. Sometimes it can even win the favor of women by exchanging and praising. " Hao Minmei said that she often cited such examples in the training of shop assistants, and the ultimate goal was to let shoppers find a single entry point by analyzing the characteristics of various customers.

not only Sales talk It can move customers, and it is also an effective way to attract male customers with display. Men tend to pay more attention to the sense of quality than women. There may be many women who are willing to wash their clothes in a crowded environment and even enjoy it, but men seldom accept it. At least mature men will not accept it.

Nowadays, many brands do not have special qualifications, or they can not be set up in every store. Chen Li Shi At the same time, the manager must shoulder the duty of display. "Men's collocation and placement are the most detail oriented. I can't give up because I haven't been trained professionally." Wu Xia told reporters that the quality of men's clothing is often reflected in the details and color matching.

"Once, our shop Display window The base of the model was broken, causing the posture of the model to deviate from the center of gravity. This is a trivial matter, but I immediately call the company to ask for a replacement. Because the skewed model makes the window look like the little door face on the market. I can't stand it. "

Apart from the details, the importance of color matching for men's clothing stores is not inferior to that of women's clothing. "Most of the colors of men's suits are dark, which makes the rigid part look rigid, so you can use shirts and ties to create a color contrast to make the dress look lively and fashionable." Wu Xia people, like their names, are meticulous in their management or display requirements.

In the overall layout, men's clothing shop should be orderly and atmospheric. Hao Minmei said: "leisure style and orthodox style must be strictly divided into two parts, separately displayed, if mixed together, there will be a low-grade feeling. A variety of styles, different ages and different categories of display are also a major feature of men's clothing stores.