Introducing International Talent Sichuan Shoes To Seek Advantages In Differentiation

This year, the failure of shoe enterprises and the news of the boss's "running away" have often been heard.

In addition to the appreciation of the renminbi, the rising cost of labor and the industrial competition among neighboring countries, the most fundamental reason is that the homogenization of products is too serious.

Liu Zheng, an online shop in Chengdu International Trade City, said that relying on Internet outlets is a good choice, but after growing bigger, it will be hard to homogenization and grow.

"For example, pictures are downloaded on the Internet marketing platform, all the same.

Dozens of hundreds of online stores are sold.

For example, the price is very competitive, so the space for making money is very small.

Regarding this

It is believed that both production and sales should be of high quality, proper cost and continuous innovation, so as to constantly meet the individual needs of consumers.

Gain competitive advantage.

Relying on "

"Activities to meet suppliers, identify international talent, many Sichuan enterprises are expanding against the trend.

Chengdu AI min leather products Co., Ltd. introduced the foreign 3D system technology this year, and other links such as cutting materials and 3D to make the process more precise.

Previously, enterprises and Italy R & D team cooperation, research and development of high-end products successfully stationed in Chengdu renhang land and Beijing Xinguang heaven and earth; this year, the new French and British talent, and is looking for Russian R & D talent, next year is expected to open stores in Europe.

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By winning the price advantage, nearly 8 of Russia's market share was once dominated by women's shoes in Chengdu.

Stable supply and demand relations have been broken.

This year, the ruble has continued to decline about 20% against the US dollar, and the decline in oil prices has weakened the purchasing power of the locals. The Russians, who are sensitive to price, are now wrapped up in their pockets. This year, the export of Sichuan shoes to Russia has dropped significantly.

"Open up new markets and look for new opportunities."

According to the relevant personages of the Provincial Department of Commerce, Sichuan shoes should also seek multiple international consumption growth points on the basis of consolidating the traditional Russian market.

Through the combination of "going out" and "please come in", international buyers have placed an order of 60 million US dollars to the Chengdu enterprises at the "2014 Chengdu international shoe exhibition".

This year, the Western women's shoes industry operation company also signed a 3 year cooperation agreement with the Organizing Committee of the Russian International Footwear Exhibition. The Western women's shoes industry operation company organized more than 10 enterprises to participate in the Russian international shoe exhibition, facing the large purchasers in Russia and Eastern Europe, and from the Russian side organized the purchasers to Chengdu to purchase separately, shortening the intermediate links and reducing the procurement cost.

According to Chengdu customs statistics, in October of this year, Sichuan shoes and shoes exported 8 billion 400 million yuan, an increase of 20.7%, 8 percentage points higher than the national average.

The European Union, the United States and ASEAN have become the top three export markets.

This year, the provincial footwear import and export chamber has also organized enterprises to Italy, Vietnam and central Europe. Vietnam and central Europe's orders increased by 10%-15% compared with last year.